Senior Marketing Communications Specialist
Part of the HCSS marketing team that grew from 3 to over 20 during my time there. Because of this, I was responsible for a diverse range of duties. Most recently, my focus was using the Hubspot and Pardot Marketing platform to conduct targeted Email Marketing campaigns and landing pages to grow the number of leads for our sales team. Other responsibilities and experience include: Direct Mail Campaign ManagementBuyer Persona DevelopmentPublic RelationsAdvertisingInbound MarketingNewslettersHubspot Marketing Platform -produce and execute email marketing campaigns. -landing pages -list managementSalesforce CRMPardot MarketingDemographic lead scoringCrowd Compass by CVent