Known for solving complex problems, building exceptional teams, and using customer insights to transform business models, I thrive applying my diverse experience to help leaders anticipate and adapt to change. Pragmatism, a collaborative style, and an appreciation of customers’ perspectives, corporate culture and how both impact results, are central to my values, integrated approach, and ability to enable extraordinary outcomes.Through board, advisory and fractional roles I support executives navigating today's unprecedented market potential and risks, integrating expertise in marketing, digital, innovation, and customer experience developed in a career including global enterprises, scrappy startups and nonprofits. I bring perspective, pragmatism, creativity, structure and methods that enable progress and de-risk change.I am passionate about enabling enterprise change makers and startup founders to achieve their business ambition, working as a close partner, sounding board and confidante. My award-winning book, The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company, provides a framework for delivering growth while managing the inevitable challenges of change. I share thought leadership as a member of the Fast Company Executive Board, in corporate keynotes, and as a contributor to leading business media. I am grateful for recognition of professional achievements by, among others, US Banker (Most Powerful Woman in Banking), NYU Stern Graduate School of Business, (Nichols Award for Enterprise, Integrity and Service, the School's highest honor awarded to a member of the community), and the Exceptional Women Alliance.A graduate of The Wharton School (MBA, Marketing) and Wesleyan University (BA magna cum laude and Highest Honors, College of Letters and Spanish), I was born in Brooklyn and live in metro New York.Learn more about my work by reaching out via LI message, or by visiting my website, https://amyradin.com.