Amy Rae Gerber Email & Phone Number

New York, New York, Us

Conceptualize and execute creative projects that evolve and enhance visual identity for multiple brand initiatives.Direct creative teams by fostering innovation, collaboration and excellence.Establish elevated creative direction through select research, impactful visual storytelling, production savvy, and on-set expertise.Partner with colleagues, delivering on core business needs while ensuring the heightened aesthetic of brand imagery.Oversee essential post-production processes; editing and retouching.Red Carter, Beyond Control, Koolaburra by UGG, Sanctuary, Kate Spade, Bleu/Rod Beattie, Bar lll, Modern Supply, Sam & Libby, Jessica Simpson, OP, Draper James

New York, Ny, Us

Conceptualized and executed elevated editorial and ecommerce photography, studio and location; Paris, Iceland, New Orleans, California, and New York. Developed and produced leading industry imagery and visual solutions that strengthened brand loyalty and drove growth, key to Walmart Inc.'s purchase of Eloquii in 2018.Impacted brand vision from pre- to post-production, including ideation, on-set art direction, and edit.Researched competitive landscape across global markets to identify trends and glean artistic inspiration.Created innovative style guides to evolve the brand and uphold model diversity and inclusion.Art directed, heightening the brand aesthetic, which encompassed lighting, composition, styling, and beauty.Led shoot team consisting of high-level industry talent and models.Collaborated with marketing, merchandising, and design teams to increase brand awareness.Project managed within established budget and timeline to ensure that creative objectives and business needs were met.

New York, Ny, Us

Created publisher-produced brand content, for inclusion in sponsored ads for Real Simple's clients, including JP Morgan Chase Bank, Ford Motor Company.

Northampton, Gb

Developed brand aesthetic and photo art directed shoots, for a high-end, start-up division.Translated marketing strategies into compelling creative executions to support business goals.Ideated and created imagery that resonated with consumer through deep knowledge of photographic and design trends.Spearheaded all aspects of creative project from concept through post-production.Managed workflow and oversaw layout, copy, and typographic treatments.Led and inspired cross-functional teams, including designers, talent, and photographers.

Northampton, Gb

Created innovative story concepts to develop and enrich presentation of merchandise across platforms; travelled globally for competitive research and inspiration.

Des Moines, Ia, Us

Cultivated products for features and represented magazine at press previews, market events, and trade shows: ICFF Highpoint, Architectural Digest, ENK International, Bubble UK, and Ambiente Frankfurt.Conceptualized and art directed photo shoots for all market-driven pages focused on home design, fashion, kids, babies, and maternity for award-winning lifestyle magazine.