Amy Rafael Email & Phone Number

Trumbull, Ct, Us

Boutique B2B healthcare intelligence company, producing leadership conferences in home care, senior living and long term care. Through content focused on strategy and innovation, a high caliber CEO audience, and retreat-style experiences, the company built a “best in class” reputation, attracting major players in each sector. Joined Lincoln as employee #4, which was the first step in a meaningful journey into contributing to the company's foundational growth. Spearhead all marketing efforts that drive attendance, sponsorships and memberships, ensuring an audience of C-level executives if the largest providers in the country in support of our mission to improve how senior care is delivered. • Utilize omnichannel, humanistic marketing approach, prioritized around customer experience and relationship building. • Diversified product offering with launch of a subscription-based advisory service to more strongly partner with customers on a year-round basis. • Implemented SMS as a marketing channel to meet customers where they are - on their phones.• Modernized social media presence to resonate with evolving CEO demographic. • Deliver strategic marketing analysis and presentations to senior management and board members in a concise, digestible way. • Centralized marketing workflows (Teams and Monday) to improve efficiency, automation and inter-department communication. • Spearheaded initiative to improve speed-to-market. Aligned cross-department efforts to create consistent structure around critical benchmarks and deadline adherence. • Foster collaboration between five key departments to ensure clear communication and goal alignment. • Developed processes that serve as company-wide standards. • Full department P&L responsibility. Maximize budget to ensure smart spend, greatest ROI, and deriving more value from flat YoY budget.

Greater New York City Area

Drove attendance increase for LTC 100 Conference in 2016 and maintained growth for three consecutive years until Covid. Revitalized underperforming Senior Living 100 Conference by refreshing creative and messaging around key differentiators, resulting in attendance growth of 25% in 2017.

Norwalk, Ct

Launched four conferences that generated 50% of company’s revenue. Leveraged mobile marketing and email marketing best practices to increase effectiveness of campaigns, steadily averaging 25% open rate and 10% CTR.

Norwalk, Ct

Wrote, produced and managed creative for all direct mail and email campaigns. Managed website content and design to create seamless user experience.

Norwalk, Ct

Assisted in development of copy and creative for all direct mail and email campaigns. Sourced and managed all print production to meet budget and schedule objectives.

Norwalk, Ct

The beginning of my journey as employee #4, and the first step in laying the groundwork for contributing to the company's foundational growth, and learning the intricacies of B2B, event and healthcare marketing.