As a key player at Granite Lane, a leading Australian interiors brand founded in 2015, I help shape the future of our distinctive, curated collections and exclusive designs. Our mission is to enhance Australian living spaces with unique, sustainable, and contemporary pieces that reflect individuality and creativity.In my strategic and creative marketing role, I execute targeted Google, Facebook, and Pinterest ads, craft compelling marketing strategies, and oversee SEO and content development. I manage marketing budgets, conduct market research, and ensure successful product launches.

I led Communication & Engagement at Hames Sharley, spearheading strategic campaigns, guiding the external communication team, and collaborating with stakeholders for impactful outcomes. I tracked media engagement, supported the broader team, managed sponsorships, and championed diversity through the Champions for Change group.In Content Development, I managed social media, crafted engaging content (case studies, articles, eDMs, podcasts), fostered cross-regional collaboration, interviewed experts, curated website content, and submitted award entries.

At Unios, I excelled in online marketing, driving brand awareness through effective campaigns that increased followers. I delivered social media reports to senior management and managed creative briefs, editorials, email marketing, blogging, and social content.My role involved crafting comprehensive communication and marketing strategies, researching and developing promotional materials, and maintaining quality standards across marketing materials. Building positive relationships with stakeholders was essential.I also contributed to the biannual magazine, Universal Light, oversaw public relations activities, and managed all social media platforms. Collaboration with cross-functional partners to create compelling storylines and product presentations was a key part of my work.Additionally, I defined the role of Event Coordinator for a lighting exhibition across multiple cities, ensuring its success. My attention to detail extended to editing and proofreading to maintain high-quality content throughout the Unios brand.

I specialised in forming strategic partnerships with influencers to promote diverse brands and products. My role included negotiating with partners, which ranged from celebrities to web bloggers and social media influencers, to foster strong working relationships.I was hands-on in content creation, extending across influencers' personal blogs, Facebook, and Instagram accounts. I also played a key role in styling photos to enhance brand visibility.Measuring the success of each collaboration was paramount, and I strategically ensured a positive return on investment (ROI) for all partnerships.