Amy Dalton Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

New York, New York, Us

Key member of marketing team responsible for IBM’s sponsorship at Dreamforce 2017, 2018, 2019, 2020 and 2021, including executions of sponsorship deliverables, speaking opportunities, surround signature events, employee attendance and engagement. Contributed to nearly $1B in pipeline annually. In 2020, innovated with creative customer experiences with direct mail, a 10-minute webinar series, a podcast series, executive roundtables and more.Developed and executed Executive Forum pipeline events for financial services clients, including venue selection, content creation, branding and ROI reporting.Evaluated and implemented technology improvements to meeting and event web site tools, including vendor selection, configuration, training and execution.

New York, Ny, Us

Responsible for AOL's proprietary customer programs, including:* Advisory Boards for ad agency executives, brand marketers, and publisher partners* GROW, a professional leadership development master class for senior ad agency executives* 2016 Data Summit series* 2012 Mobile Summit SeriesProject-managed AOL’s presence at major industry tent-pole events, including the 2015 Digital Content NewFronts and Advertising Week NY 2015. Also, oversaw AOL’s B-to-B presence at CES from 2012-2014, including overall messaging, 70+ executive meetings, thought leadership research studies, and client entertainment.Previously, responsible for AOL’s positioning for tech-telco category, including speaker placement, driving primary research studies, sales training, as well as tracking industry trends and competitors.

Us

As member of executive team, worked cross-functionally to drive both audience and revenue. Provided national and local sales messaging via customized sales materials supported by comScore data. Directed advertising operations, including ad server configuration and ad network optimizations. Partnered with product team to develop new revenue streams, including email newsletters, iPhone apps, and custom content sponsorships.Administered trade show strategy and calendar, including messaging, budget, logistics, and barter programs.Managed in-house marketing team and community managers, as well as outside resources, including ad agency and PR agency.

Marketing and budget oversight for digital division of the second-largest newspaper company in U.S. Managed multi-million-dollar consumer advertising campaigns for 30 local newspaper websites, as well as national brands, including CareerBuilder.com, Cars.com, Tribe.net and ShopLocal.com. Responsibilities included agency management, creative development, media buying, and budgeting.  Administered Knight Ridder Digital’s search engine marketing strategy and keyword buying.

San Francisco, Ca, Us

Spearheaded PR strategy for PC World, the world’s largest computer magazine and website. Publicized editors and content to mainstream media and positioned the business-side—including circulation, syndicated research, and industry awards. Media-trained executives and editors. Established strong relationships with local and national news organizations, including USA Today, NPR, PBS, Dateline NBC, CBS This Morning, the Wall Street Journal, and CNN. Pitched and managed PC World/Dateline NBC multi-state undercover investigations into PC repair.Designed sales presentations and marketing collateral for PC World and PCWorld.com, including an award-winning animated flash media kit. Managed PC World’s marketing website. Editor of PC World’s Marketing Edge, quarterly newsletter for high tech marketers and clients.Partnered with ShowStoppers press reception to successfully present PC World’s 20th World Class Awards at TechXNY/PC Expo, June 2002.Developed speaker’s bureau, placing experts at CES, Comdex, Internet World, and Folio:Show.

New York, Ny, Us

Ba, American Studies

Education record