Amy Read

Amy Read Email and Phone Number

Marketing Leader | B2B Software | SaaS | Product-Led Growth @ Mimecast
london, greater london, united kingdom
Amy Read's Location
Mount Pleasant, South Carolina, United States, United States
Amy Read's Contact Details

Amy Read personal email

n/a

Amy Read phone numbers

About Amy Read

Marketing executive with over 15 years in B2B software and cybersecurity, excelling in data-driven growth strategies and high-impact team leadership. Proven track record in building and managing high-performance teams that deliver results in competitive environments.Key role in optimizing processes, managing technology and data, and enabling strategic decision-making to drive revenue and customer engagement. Collaborates with marketing leadership to develop and execute strategies aligned with business objectives, ensuring cross-functional alignment.Oversees the marketing technology stack, including CRM, automation platforms, and analytics tools, identifying and recommending enhancements to streamline operations. Maintains data integrity, governance, and compliance across systems.Defines best practices, templates, and tools to enhance productivity, providing training and resources to ensure team proficiency. Acts as a liaison between marketing and senior leadership, presenting performance updates and strategic recommendations. Drives efficiency and effectiveness in marketing operations, significantly impacting organizational goals and measurable results.Specialties: Marketing Operations | Retention Marketing | Growth Marketing | Digital Marketing | Drift Conversational Marketing | Email Marketing | Database Marketing | Marketing Automation | Data Integration | Customer Marketing | Project Management | Lifecycle Marketing | Retention Marketing | Growth Marketing | In-product Marketing | Project Management | Responsys Interact | Marketo | Product-Led Growth | SaaS

Amy Read's Current Company Details
Mimecast

Mimecast

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Marketing Leader | B2B Software | SaaS | Product-Led Growth
london, greater london, united kingdom
Website:
mimecast.com
Employees:
1870
Amy Read Work Experience Details
  • Mimecast
    Director, Campaign Operations
    Mimecast Feb 2022 - Present
    Remote
    Product-Led Growth (PLG) | Lifecycle Marketing | Campaign Exeuction | Marketing Automation | SaaS | MarTech Integration & Management | Strategic Project Management | B2B Software | Agile Methodologies
  • Demandbase
    Senior Marketing Operations Manager
    Demandbase Jul 2021 - Feb 2022
    South Carolina, United States
  • Blackbaud
    Marketing Automation Manager
    Blackbaud Jan 2020 - Jul 2021
    Charleston, South Carolina
    Responsible for driving marketing strategy, technology, process development and reporting at Blackbaud. Directly responsible for rolling out best practices, streamlining operations and increasing productivity for scalable growth. Proven ability to manage large tech stacks, build successful teams, and align sales and marketing departments. Expert in defining, translating, documenting, and managing the implementation of complex data architecture needs and processes for integrated MarTech systems, including: Salesforce, Marketo, Drift, Bizible, Responsys, ON24, Rollworks, etc.
  • Carbonite
    Principal Marketing Program Manager
    Carbonite Mar 2019 - Jan 2020
    Greater Boston Area
  • Carbonite
    Senior Marketing Manager
    Carbonite Mar 2016 - Mar 2019
    Greater Boston Area
    Team Manager leading lifecycle marketing strategy for B2B and C2B business. Provide strategy and oversight for the execution, optimization and reporting of all outbound email campaigns and in-product notifications.
  • Carbonite
    Database Marketing Manager
    Carbonite Apr 2012 - May 2016
    Greater Boston Area
    Accountable for driving the holistic lifecycle marketing strategy for B2B and C2B business. Provide strategy and oversight for the execution, optimization and reporting of all outbound email campaigns and in-product notifications.Carbonite (NASDAQ: CARB) keeps small businesses and home offices running smoothly. Carbonite offers a comprehensive suite of affordable services for data protection, recovery and anywhere, anytime accessibility. More than 1.5 million customers, including 50,000 small businesses, trust Carbonite’s secure, easy-to-use cloud backup solutions and award-winning U.S.-based customer support.
  • Ge Intelligent Platforms
    Senior Email Marketing Specialist
    Ge Intelligent Platforms Sep 2006 - Apr 2012
    Foxboro, Ma
    Execute all outgoing email marketing communications including weekly cross-functional meetings, scheduling, drafting, testing, launching and reporting on all campaigns created through Silverpop. Knowledgeable of CAN-SPAM and email compliance domestically and internationally. Extensive experience in working with cross-functional teams to improve deliverability, conversion rates, and ROI (IT, Engineering, Product Marketing and Sales/Channel Teams).
  • Ge Fanuc
    Marketing Communications
    Ge Fanuc Oct 2002 - Aug 2006
    - Current lead on all email communications to internal channels and end-user constumers for our Automation business. Design, test and launch newsletters and targeted email communications to these groups. - Maintain daily website edits/refresh, graphic & banner design and customized forms. - Experience with Responsys Interact, Photoshop, Dreamweaver, HTML coding, Microsoft Excel, PowerPoint, and Word.
  • Ge Fanuc
    Associate Web Developer
    Ge Fanuc Aug 2000 - Oct 2002
    Foxboro, Ma
    Assisted Web Master in complete re-design/branding of company website post acquisition including Information Architecture (IA) design, template creation including server side cascading style sheets (CSS), image creation, forms, search engine optimization and web analytic coding (Omniture).
  • Intellution, Inc.
    Executive Assistant
    Intellution, Inc. Aug 1998 - Aug 2000
    Provided slide development and lead executive administrative support to VP of Strategic Alliances and the VP of Product Marketing. Coordinated on/off-site customer meetings, conferences, travel arrangements, and group reporting efforts.Administered the Cooperative Automation Partner (CAP) program including maintaining the CAP database, managing partner relationships, processing new partner applications and contract renewal process.
  • Us Public Technologies
    Executive Assistant
    Us Public Technologies 1996 - 1998
    Executive Assistant to the CEO with additional support of CFO and CMO. Managed calendars, received and handled phones, monitored and prioritized email, mail and voicemail. Supervised and trained front office receptionist. Coordinated on-site and off-site meetings including site selection, contract negotiations, meeting requirements, and travel.Successfully developed and implemented media coverage and logistics for a Photo Red Light Camera Community Awareness Program. Developed press packets, SuperCard mailer, and school program.

Amy Read Skills

Email Marketing Database Marketing Marketing Product Marketing Marketing Communications Cross Functional Team Leadership Online Marketing Marketing Strategy Project Management Seo Strategy Html Powerpoint Dreamweaver Analytics Microsoft Office 2007 Constant Contact Photoshop Microsoft Office Responsys Interact Adobe Dreamweaver Adobe Photoshop Silverpop Engage Ccs Drupal Garden Salesforce.com Administration Pardot Marketo Oracle Responsys Senior Program Management

Amy Read Education Details

Frequently Asked Questions about Amy Read

What company does Amy Read work for?

Amy Read works for Mimecast

What is Amy Read's role at the current company?

Amy Read's current role is Marketing Leader | B2B Software | SaaS | Product-Led Growth.

What is Amy Read's email address?

Amy Read's email address is am****@****aud.com

What is Amy Read's direct phone number?

Amy Read's direct phone number is +1 617-587*****

What schools did Amy Read attend?

Amy Read attended University Of California, San Diego, The University Of The South, Uc San Diego.

What are some of Amy Read's interests?

Amy Read has interest in Children.

What skills is Amy Read known for?

Amy Read has skills like Email Marketing, Database Marketing, Marketing, Product Marketing, Marketing Communications, Cross Functional Team Leadership, Online Marketing, Marketing Strategy, Project Management, Seo, Strategy, Html.

Who are Amy Read's colleagues?

Amy Read's colleagues are Karim Momade Aly, Mathieu Triquart, Paul Bütow, Cory Eaton, Douglas Broussard, Sam Davis, Delsie Apps.

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