Amy Reda D'Alessandro Email and Phone Number
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I am a Leader, Strategist, Marketer, Innovator, Product Developer, Business Mind and Creative Soul. I hold my own in Sales, Sourcing, Integrations, Reorganizations and Diligence. More than once, I have been told that I am "an amazing combination of left and right brain that is rarely found".My passion is nurturing creativity in others - facilitating the creative process - breaking down problems and challenges, then rebuilding them to identify opportunities and solutions - all while leading designers, artists, and product developers.
Fairfield Processing Corporation
View- Website:
- fairfieldworld.com
- Employees:
- 80
-
Vice President, Customer ExperienceFairfield Processing CorporationBrookfield, Ct, Us -
Vice President, Marketing And Creative ServicesFairfield Processing Corporation Jun 2013 - PresentSt Louis, Missouri, UsMakers of Poly-Fil - America's Favorite Craft Stuffing, and Nature-Fil - made from renewable resources such as bamboo, cotton, and corn. With a portfolio of craft fiber fills, bead fillers, quilt battings, pillow forms and foams, Fairfield brings softness and comfort into the lives of all. The company is a market leader in the DIY Craft, Hobby and Sewing markets, also serving the Medical, Audio, Pet and Home Improvement markets with diverse products and services. -
Svp, Product DevelopmentEk Success Apr 2002 - Nov 2012Managed portfolio of 13 brands across Papercrafts, Jewelry, Needlecrafts, Kids Crafts, and Fashion Crafts categories. Proprietary brands included Jolee's Boutique, K&Company, Smash, Sticko, Inkadinkado, EK Tools, Dimensions, Perler and Laliberi. Licensed Brands included Martha Stewart Crafts, American Girl Crafts, Create Your Style with Swarovski Elements and Disney.Responsible for 1/3 of annual corporate revenue in New programs; approximately 4000 new skus a year.Oversaw Product Management for total portfolio of over 13,000 active skus. Led development teams of over 100 professionals across three locations. Member of Management Team responsible for long range strategic planning and due diligence on potential acquisitions.Reorganized teams to align and maximize strategic priorities, resources and locations.Established refined Stage-Gate process to include a Concept Bank, Technical and Financial Feasibility and formal Sell-in and Sell-through Plans. -
Vp, Product DevelopmentEk Success Apr 2007 - Nov 2009P&L responsibility for Martha Stewart Crafts brand. Expanded product categories and sales channels to double business in three years.Integrated and outsourced leading needlecrafts, painting, rubberstamp and fused bead brands after acquisition. -
Director Of Product DevelopmentEk Success 2005 - 2007Launched Martha Stewart Crafts brand at retail: 25 linear feet at retail, over 500 skus developed across multiple product forms. Developed in 14 months from ideation to shelf.Oversaw integrated marketing campaigns with retailer and Martha Stewart Living Omnimedia.Expanded distribution to Mass, Television, Military, International, Web and Independent markets. -
Lead Category ManagerEk Success 2003 - 2005Led team of product managers for punches, paper, yarns and ribbons, templates, and stickers in both proprietary and licensed collections.Negotiated licensing contracts with industry inventors and designers. -
Category ManagerEk Success 2002 - 2003Developed Jolee's Boutique line into premiere and leading dimensional sticker brand.Oversaw development for craft hand tool category with such products as paper trimmers, circle cutters, specialty scissors, and decorative punches. -
Art And Marketing DirectorNorthern Lights Candles 1995 - 2001Oversaw marketing for candle and giftware manufacturer: Catalog design, Photo styling, Copywriting, PR, Web development, Trade show design and management, Packaging, Branding, Direct-to-Consumer programs, Print ads, Sourcing.
Amy Reda D'Alessandro Skills
Amy Reda D'Alessandro Education Details
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Rochester Institute Of TechnologyGraphic Design
Frequently Asked Questions about Amy Reda D'Alessandro
What company does Amy Reda D'Alessandro work for?
Amy Reda D'Alessandro works for Fairfield Processing Corporation
What is Amy Reda D'Alessandro's role at the current company?
Amy Reda D'Alessandro's current role is Vice President, Customer Experience.
What is Amy Reda D'Alessandro's email address?
Amy Reda D'Alessandro's email address is am****@****ess.com
What is Amy Reda D'Alessandro's direct phone number?
Amy Reda D'Alessandro's direct phone number is +120374*****
What schools did Amy Reda D'Alessandro attend?
Amy Reda D'Alessandro attended Rochester Institute Of Technology.
What skills is Amy Reda D'Alessandro known for?
Amy Reda D'Alessandro has skills like Product Development, Product Management, Packaging, Brand Development, Strategy, Management, Marketing, Consumer Products, Integrated Marketing, Concept Development, Product Marketing, Retail.
Who are Amy Reda D'Alessandro's colleagues?
Amy Reda D'Alessandro's colleagues are Colin Merlo, Stacy Miller, Cynthia Kinahan, John David Wagner, Justin Jones, Reginald H Jones, Carlton Thomas.
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