Amy Reda D'Alessandro

Amy Reda D'Alessandro Email and Phone Number

Vice President, Customer Experience @ Fairfield Processing Corporation
Brookfield, CT, US
Amy Reda D'Alessandro's Location
Brookfield, Connecticut, United States, United States
Amy Reda D'Alessandro's Contact Details

Amy Reda D'Alessandro work email

Amy Reda D'Alessandro personal email

n/a
About Amy Reda D'Alessandro

I am a Leader, Strategist, Marketer, Innovator, Product Developer, Business Mind and Creative Soul. I hold my own in Sales, Sourcing, Integrations, Reorganizations and Diligence. More than once, I have been told that I am "an amazing combination of left and right brain that is rarely found".My passion is nurturing creativity in others - facilitating the creative process - breaking down problems and challenges, then rebuilding them to identify opportunities and solutions - all while leading designers, artists, and product developers.

Amy Reda D'Alessandro's Current Company Details
Fairfield Processing Corporation

Fairfield Processing Corporation

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Vice President, Customer Experience
Brookfield, CT, US
Employees:
80
Amy Reda D'Alessandro Work Experience Details
  • Fairfield Processing Corporation
    Vice President, Customer Experience
    Fairfield Processing Corporation
    Brookfield, Ct, Us
  • Fairfield Processing Corporation
    Vice President, Marketing And Creative Services
    Fairfield Processing Corporation Jun 2013 - Present
    St Louis, Missouri, Us
    Makers of Poly-Fil - America's Favorite Craft Stuffing, and Nature-Fil - made from renewable resources such as bamboo, cotton, and corn. With a portfolio of craft fiber fills, bead fillers, quilt battings, pillow forms and foams, Fairfield brings softness and comfort into the lives of all. The company is a market leader in the DIY Craft, Hobby and Sewing markets, also serving the Medical, Audio, Pet and Home Improvement markets with diverse products and services.
  • Ek Success
    Svp, Product Development
    Ek Success Apr 2002 - Nov 2012
    Managed portfolio of 13 brands across Papercrafts, Jewelry, Needlecrafts, Kids Crafts, and Fashion Crafts categories. Proprietary brands included Jolee's Boutique, K&Company, Smash, Sticko, Inkadinkado, EK Tools, Dimensions, Perler and Laliberi. Licensed Brands included Martha Stewart Crafts, American Girl Crafts, Create Your Style with Swarovski Elements and Disney.Responsible for 1/3 of annual corporate revenue in New programs; approximately 4000 new skus a year.Oversaw Product Management for total portfolio of over 13,000 active skus. Led development teams of over 100 professionals across three locations. Member of Management Team responsible for long range strategic planning and due diligence on potential acquisitions.Reorganized teams to align and maximize strategic priorities, resources and locations.Established refined Stage-Gate process to include a Concept Bank, Technical and Financial Feasibility and formal Sell-in and Sell-through Plans.
  • Ek Success
    Vp, Product Development
    Ek Success Apr 2007 - Nov 2009
    P&L responsibility for Martha Stewart Crafts brand. Expanded product categories and sales channels to double business in three years.Integrated and outsourced leading needlecrafts, painting, rubberstamp and fused bead brands after acquisition.
  • Ek Success
    Director Of Product Development
    Ek Success 2005 - 2007
    Launched Martha Stewart Crafts brand at retail: 25 linear feet at retail, over 500 skus developed across multiple product forms. Developed in 14 months from ideation to shelf.Oversaw integrated marketing campaigns with retailer and Martha Stewart Living Omnimedia.Expanded distribution to Mass, Television, Military, International, Web and Independent markets.
  • Ek Success
    Lead Category Manager
    Ek Success 2003 - 2005
    Led team of product managers for punches, paper, yarns and ribbons, templates, and stickers in both proprietary and licensed collections.Negotiated licensing contracts with industry inventors and designers.
  • Ek Success
    Category Manager
    Ek Success 2002 - 2003
    Developed Jolee's Boutique line into premiere and leading dimensional sticker brand.Oversaw development for craft hand tool category with such products as paper trimmers, circle cutters, specialty scissors, and decorative punches.
  • Northern Lights Candles
    Art And Marketing Director
    Northern Lights Candles 1995 - 2001
    Oversaw marketing for candle and giftware manufacturer: Catalog design, Photo styling, Copywriting, PR, Web development, Trade show design and management, Packaging, Branding, Direct-to-Consumer programs, Print ads, Sourcing.

Amy Reda D'Alessandro Skills

Product Development Product Management Packaging Brand Development Strategy Management Marketing Consumer Products Integrated Marketing Concept Development Product Marketing Retail Leadership Brand Management Creative Direction P&l Management Merchandising Product Launch Strategic Planning Toys Retail Packaging Competitive Analysis Stationery Trend Analysis

Amy Reda D'Alessandro Education Details

  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    Graphic Design

Frequently Asked Questions about Amy Reda D'Alessandro

What company does Amy Reda D'Alessandro work for?

Amy Reda D'Alessandro works for Fairfield Processing Corporation

What is Amy Reda D'Alessandro's role at the current company?

Amy Reda D'Alessandro's current role is Vice President, Customer Experience.

What is Amy Reda D'Alessandro's email address?

Amy Reda D'Alessandro's email address is am****@****ess.com

What is Amy Reda D'Alessandro's direct phone number?

Amy Reda D'Alessandro's direct phone number is +120374*****

What schools did Amy Reda D'Alessandro attend?

Amy Reda D'Alessandro attended Rochester Institute Of Technology.

What skills is Amy Reda D'Alessandro known for?

Amy Reda D'Alessandro has skills like Product Development, Product Management, Packaging, Brand Development, Strategy, Management, Marketing, Consumer Products, Integrated Marketing, Concept Development, Product Marketing, Retail.

Who are Amy Reda D'Alessandro's colleagues?

Amy Reda D'Alessandro's colleagues are Colin Merlo, Stacy Miller, Cynthia Kinahan, John David Wagner, Justin Jones, Reginald H Jones, Carlton Thomas.

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