Holistic Digital (formerly Holistic Internet Marketing) is a B2B digital marketing consultancy which provides Social Media Marketing, SEO, and SEM strategies and services. The consulting I provide serves as an extension of corporate marketing departments as well as digital marketing agencies. I provide holistic online marketing strategies that integrate business goals into the entire online marketing plan from strategy to execution and management.Responsibilities• Provides strategic digital marketing strategies that include auditing, planning, research, implementation and management which has resulted in notable increase in clients’ online visibility, and qualified leads• Consults creatively and analytically on all aspects of projects from big picture goals and strategy to specific tactical and implementation recommendations• Effectively communicates with multiple levels of team members, from interns to CEOs in order to effectively and efficiently execute on all aspects of marketing plans• Enables brands to “connect-the-dots” between overall goals, objectives, strategy, tactics, channels and branding which results in cohesive and repeatable marketing campaigns• Recommends Search Engine Optimization (SEO) strategies and implements the appropriate tactics based on the latest SEO best practices and algorithm changes, resulting in increased rankings and organic search engine traffic• Delivers online marketing campaign reporting which includes search engine ranking positions, traffic statistics, and the defined metrics that measure and track the effectiveness and progress of campaigns• Manages key aspects of campaigns including budget, media buys, monitoring, promotion, optimization, content and creative direction/creation and calendar• Creates, manages and presents media plans and road map strategies for inbound marketing and lead nurture campaigns• Responsible for media buys, set up and daily maintenance and monitoring of paid channels

• Managed multiple-location digital marketing services for Dental Service Organization (DSO) partners to drive patient acquisition growth • Supported digital marketing for 250+ dental practices, including 85+ brands. • Closely collaborated with VP of Patient Acquisition on marketing strategy and budget to drive 10+% YoY growth via multi-channel paid and organic digital marketing programs • Managed 100+ brand websites developing website standardization, optimization, and functionality to migrate all practice sites to one platform • Actively analyzed performance across channels, identifying opportunities for optimizations that allowed us to spend upwards of 50% less, yet achieve higher conversion rates, and drive lower CPA by over 30% • Developed SEO roadmap strategy to improve all brands' performance and visibility • Aided in the implementation of online booking and phone call tracking and analysis for all partner dental practices • Managed connected listings in Yext to ensure consistency and accuracy across business listings for all brands • Ensured all digital marketing tools and accounts were properly configured and implemented including Google Search Console, SEMrush, Google Tag Manager, Google Analytics, and many more included in our marketing stack • Helped to support individual practices in their social media efforts and training • Worked closely with vendors, including paid search and media buying to ensure we were consistently optimizing for performance and growth while minimizing inefficient spend • Assited in GTM strategy for De Novos to ensure marketing efforts were in place to create awareness and fill appointments for opening

Carbon8 Marketing is a digital marketing agency with a majority of client base that is B2B technology and telecommunications. As their primary and sole digital marketing consultant at the time, I developed all SEO, SEM and Social Media campaigns in conjunction with the creative, development, and account management teams which included hands-on and strategic management.Responsibilities• Planning, development, implementation, measurement and analysis of overall B2B online marketing strategies across all digital channels• Conducted SEO/SEM audits with the purpose of improving performance as well as highlighting missed opportunities for increasing visibility and click-through-rate (CTR)• Optimized newly redesigned and relaunched websites in order to ensure SEO effectiveness was not lost during migration and launch• Strategic development and execution of digital marketing editorial and publishing calendars• Provided integration strategies with CRM, lead nurturing, email and marketing platforms for closed-loop reporting and analysis• Managed content marketing strategy and implementation while optimizing assets for conversion and keyword theme optimization• Provided Social Media Audits, strategy, planning and training to clients• Presented proposals, budgets, opportunity and recommendations which I developed for potential clients

IP Commerce was a B2B startup in the payment industry which provided commerce and payment integration platforms, APIs, and services. As a creative designer, I not only effectively created professional, high quality marketing assets, but assisted in building cohesive campaigns offline and online.Responsibilities• Collaborated with corporate, channel, partner and product marketing divisions to ensure consistency of all marketing messaging, channel communications, and branding• Delivered all creative assets from print to landing page/microsite with integrated and optimized messaging in closed-looped campaigns• Met or exceeded all quarterly Key Performance Indicator goals consistently, including generation of leads, traffic increase, and SEM performance goals• Performed optimization of corporate website in order to increase target keyword traffic• Communicated and liaised effectively between multiple departments, managers, and outside agencies to ensure marketing projects were on-time, on-budget, and met the requirements of multiple stakeholders • Provided design, project management, strategy, information architecture design, content management, website updates, branding and redesign of websites, microsites and landing pages• Assisted in the day-to-day and monthly management of online PPC programs such as Google AdWords Microsoft AdCenter, Business.com

As a sister company and startup to Veracity Credit Consultants, Identity Rehab (currently ID Watchdog) provides repair of consumer information after identity theft. As the Internet Marketing Manager, my primary objectives were to build an online presence and lead and sales funnels to increase subscribers to the services. In addition, I assisted in website design and online marketing for Veracity Credit Consultants.Responsibilities• Created, implemented and managed online SEO and PPC programs to drive lead conversions and sales• Designed and built websites, microsites and landing pages, and material to support products and partner program initiatives • Implemented SEO and SEM program strategy to achieve high search engine rankings to attract new sales leads and vertical partners• Directly managed vendor relationships in paid media and radio buys as well as PR distribution• Designed corporate print and digital collateral that supported the company’s branding and messaging• Managed the entire internal lead-to-sales process to ensure leads were handled with priority

Provided website design for credit optimization company as well as search engine optimization (SEO) strategies to increase visitors and client signups.

Designed various online projects from website design to banner ads and landing pages for local Denver Marketing company.

TSA is a design agency in Orange County, California which provides print and website design services to both B2B and B2C clients. As a part of the design team, I created high-quality print and digital assets, as well as website design and development in HTML. Responsibilities• Designed traditional advertising and marketing collateral such as brochures, signs, mailers, etc. to a high degree of quality• Provided training to other team members in HTML best practices when building new websites• Ongoing website maintenance and updates, including graphical and content changes

CSI and Fox were sister companies which provided staffing services as well as contract security services to companies looking to fulfill their hiring needs. In my role as the Web/Marketing Manager, I was the sole person in charge of all online and offline marketing material design and development. • Delivered all marketing, design and development of logos and corporate materials • Designed and developed 4 corporate websites; Security Services, Professional Employment Organization, Security Staffing, Employment and Staffing, and non-profit Organization• Worked directly with executive-level management to develop cohesive marketing materials that conveyed corporate messaging in a professional manner• Proactively educated and immersed myself into SEO and PPC in order to learn how the companies could utilize these online marketing tactics to increase website traffic• Implemented the corporation's’ first SEO/PPC campaigns to gain targeted traffic to the online properties• Developed an online resume submission that allowed applicants to supply, edit and retrieve their resume through the staffing website

As an independent designer, I provided print design services to past employers as well as multiple clients. These clients included an online magazine, Dex, and a print shop.Responsibilities• Design and layout of the Community Pages sections of the Dex directories • Provided a variety of print design including logos, menus, fliers, sales sheets, catalogs, ads, coupons and business cards/corporate identity packages• Managed the print process for designs including budget, project management, proofing and printing• Provided designs according to spec and at a high-level of quality

Vacation Travel International was company that coordinated and planned spring break and summer trips trips to Mexico destinations for High School and College students. As the Web/Marketing Manager, I was responsible for the design and development of the company websites and print materials.Responsibilities• Redesigned and developed company travel websites • Worked closely with internal departments in order to incorporate the business needs as well as required functionality into the website• Planned and led meetings regarding project management, online and web strategies• Incorporated affiliate programs and contests into the website in order to earn additional revenue• Managed, planned and integrated the sales and online marketing initiatives according to corporate business objectives

As a small, boutique design agency in Aurora, Colorado, New Media Designs provided website design and development to clients. As a web designer, I was responsible for taking finalized designs successfully through production to development.Responsibilities• Responsible for HTML development of client websites from compositions designed by Art Directors • Prepared images including optimization, sizing and slicing in order to include in HTML development• Built pages in clean HTML that were ready to hand off to ColdFusion Developers• Cross-training employees in Adobe graphic design software programs  • Participated in client meetings to determine goals, look and feel, functionality, and needs of websites  • Maintenance and updates to client websites

JCIT (John Costanza Institute of Technology) is a company that provides a unique model of “Demand Flow Technology” (DFT) training to engineering manufacturers for increased production efficiency. In my role as Graphic/Web Designer, I was responsible for the creation of web, print and presentation graphics.Responsibilities• Redesign and development of corporate website • Updating and creating graphics for thousands of pages of educational materials• Creating marketing materials such as brochures, and sales materials• Initiated a full conversion of graphics created in Corel Draw to Adobe Illustrator for easier manipulation• Maintenance of the inventory, and checking in and out educational materials to teaching staff and sales• Creating PowerPoint presentations for the sales team, incorporating Illustrator designs

Dex, formerly known as USWest Direct, is a company which produces Yellow Page Directories for multiple states across the U.S. As a Graphic Designer, my duties included creation of logos, ads, and layouts of the Community Pages section of the directories.Responsibilities• Created logos for Yellow Pages ads using Adobe Illustrator and Adobe Photoshop• Designed layouts and assembled display ads and spec ads for sales• Layout, design, and graphic production for entire sections of the Community Pages