Amy Righter Email & Phone Number

San Francisco, Ca, Us

Develop and implement organic social media strategy from concept to execution to achieve business goals and build brand awarenessGrew TikTok following by over 3000% in one yearLead first co-branded social media giveaway with strategic business partnerCreate and maintain relationships with content creators and influencers which lead to first brand influencer campaignPartner with creative teams to create fresh, original social content (copy, images, graphics, video, campaigns etc.) that resonates with followers and captures Taskrabbit’s brand voiceCollaborate with the country marketing managers to align on integrated campaigns and marketing plans that drive towards our goalsRegularly track, analyze, and report on the performance of campaigns, content, and overall channel healthEngage with our community, creating brand goodwill, and building relationships with key influencers and super fans

Developed and implemented social media activities for Beth Israel Lahey Health and its member organizations in support of the system’s business strategyCreated and executed social media content calendar based on organizational priorities and audience interestPerformed day-to-day community/reputation management of all assigned channelsMonitored success of social media channels and work to increase engagement and improve overall metricsMonitored social conversations to identify trends and relevant conversations Produced content in collaboration with creative services teams and colleagues across the departmentBuilt relationships with content contributors and stakeholders throughout the systemProvided on-call support for all social media needs in crisis/urgent situations

New York, New York, Us

Develop strategies and objectives for creating relevant and timely content across all social channels.Develop and track analytics for measuring content and campaign success.Create and populate monthly content calendars; review schedule of content with internal stakeholders. Participate in creation and management of influencer partnerships and digital integrations.Provide guidance to colleagues and clients regarding new and emerging digital platforms, trends, opportunities and best practices.Support team efforts re: events and programming

Boston, Massachusetts, Us

Interface with clients regularly and promptly respond to client needsManage a client's social footprint across a wide variety of social platformsCreate unique content to engage fans and devise innovative strategies that achieve client's business objectivesProvide strategic direction and mentor junior members of the social media team

Boston, Massachusetts, Us

Produce high-quality, engaging messaging and content for client social campaigns.Develop compelling content to drive followers and engagement. Monitor and engage in online conversation, including responding in a timely manner to mentions. Work with Account Manager to properly manage customer service issues initiated through social channels. Assist with the creation and management of monthly content calendars.Schedule and execute social posts for all client social channels.Work collaboratively with team members to develop and implement successful social media campaigns for clients.Identify emerging social media trends and provide recommendations to team on how to leverage them.Monitor competitive landscape and emerging social trends. Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy.Build analytic reports based on client need/manager direction.

Boston, Ma, Us

Assisted Community Relations staff with daily activities and projects within the New England areaContributed to the development and coordination of Community Relations and Youth Hockey programs that serve up to 600 children at a given timeCreated and assisted with promotional ideas and events for current and potential Boston Bruins Community Relations strategies and sponsorsManaged several team related databases including those related to donations, programs, and eventsIncreased involvement of 2015-2016 Charitable Ticket Program from 75 to over 100 non-profit organizations in the New England area Received, processed and responded to up to 250 local charity requests per monthWrote event recaps and kept a comprehensive record of media clips that cover Boston Bruins special events

Organized and data tracked sponsorship campaign elementsAssisted with website content and social media applications including Facebook and Instagram needsResearched potential leads for local business partners resulting in sponsorship salesCommunicated with local business partners to update partnership agreements on URI Athletics websiteCreated promotional graphics for sponsorsEdited sponsorship proposals valued from $5,000 to $50,000

Kingston, Ri, Us

Implemented live in-game entertainment for various Division I sportsUtilized grassroots marketing to promote upcoming athletic eventsManaged social media accounts that contain over 2,000 followersWrote and edited PA scriptsCreated promotional graphics for upcoming athletic events using Photoshop

Yarmouth Port, Massachusetts, Us

Assisted with game day operations including fan services and game logisticsGreeted an average of 850 fans as they entered the ballpark each gameSet-up and operated line for concession standConducted fundraising for team through donation and raffle solicitation from local businesses

Answered calls addressing customer inquiresPolitely assisted customers in person and via telephoneDirected calls to appropriate individuals and departmentsProcessed invoices and billed renewed invoices to clients