Amy Macleod Email & Phone Number

Brampton, Ontario, Ca

North Vancouver, British Columbia, Ca

Kanata, Ontario, Ca

Kanata, Ontario, Ca

• Senior communications executive and spokesperson in a $1.3B publicly traded company.• Global responsibility for all external and internal communications including: public relations and social media, industry analyst relations, CEO/executive and employee communication, corporate messaging, agency management, and community relations.• Accountable for positioning, messaging and content of all strategic business and financial transactions including M&A program and supporting content for quarterly and annual financial reporting.• Global responsibility for all crisis communications and issues management. • Primary communications counsel to the CEO including development of all CEO’s communications content.

Kanata, Ontario, Ca

Responsible for global public relations, analyst relations and employee communications.

Ottawa, Ontario, Ca

• Recruited to establish the first communications department in a 60-year old heritage Canadian Defence Company. • Integrated a multi-disciplined marketing and communications team to create brand awareness and produce communications strategies, campaigns and content to inform and influence a broad range of business stakeholders. • Responsible for all internal, external and stakeholder communications including: media relations, domestic and foreign government relations, marketing communications, employee communications and community relations. • As the primary corporate spokesperson, my personal mandate included all aspects of media management, message development and delivery and communications coaching and counsel to the President and executive team. • Working in a unionized environment in a heavily regulated industry, the position drew on a broad skill set of issues management, an ability to anticipate and solve problems, and demonstrated diplomacy, discretion and people skills.

Espoo, Southern Finland, Fi

• Directed a global media team responsible for the creation, implementation and management of a media strategy and program for one of Alcatel-Lucent’s emerging business divisions. • Developed global media campaign to build awareness and position the company as an industry thought-leader in the area of convergent technologies with target media audiences. • As part of a large multinational, matrixed organization day-to-day management required ongoing coordination and support for corporate and regional media teams and financial and industry analysts’ organizations. • Played lead role in managing joint media activities with key external technology partners including RIM and Microsoft.

Espoo, Southern Finland, Fi

• As part of the marketing organization, responsibilities included working with product marketing, sales and customers to develop media programs and identify news opportunities to proactively engage with target media and drive coverage.• The position required developing good working relationships with editors and reporters from the Canadian business media and North American trade media. • As primary media spokesperson for Alcatel in Canada critical skills included the use of sound judgment in developing and delivering statements and responding to questions from major national and regional media outlets. • Provided media support and counsel to all levels of staff and management, including message development, media interview preparation and management, media training, trade show and press conference management.

Espoo, Southern Finland, Fi

• Part of a global team, the position included all aspects of business and technology media relations including management of high profile media events and providing executive briefings, strategic advice and tactical support. • Daily activities focused on message and press release development, media outreach, product launch planning and bylined article placement. • Highlights included driving Alcatel’s first global product launch resulting in high profile coverage in top-tier trade publications globally. • Responsibilities also included working with regional Alcatel and agency resources to identify and capitalize on editorial calendar and speaking opportunities.

• Recruited to provide senior project management support for global corporate events, responsibilities included all aspects of concept, planning and execution of the company’s Annual General Meeting and Analyst Conference. • While in the position, contributed as a key member of the communications team responsible for internal employee communications and media relations surrounding the acquisition of Newbridge by Alcatel SA. • Following the acquisition developed a corporate community relations program to further expand and build brand awareness in the community.

• This position required building and maintaining an extensive network within the political and departmental branches of the federal, provincial, and municipal governments, the diplomatic corps and related industry associations. • Responsibilities included proactively pursuing policy changes in support of the Corporation’s strategic interests. Major initiatives included spearheading the development of a successful GR campaign to address the technology skills shortage by adopting a world leading approach to the tax treatment of employee stock options. • Responsibilities also included organizing and delivering corporate briefings to delegations of foreign government officials and public sector organizations contacts.

Ottawa, Ontario, Ca

• As the senior member of staff, responsibilities included all aspects of parliamentary and political support including research and analysis of federal legislation, preparation of speeches, press releases and by-lined articles. • Supporting a Member of Parliament with a national profile, the position included significant media relations with the national press corps. • Major legislative activities included preparation of two Private Members' bills. During the 1992 Special Committee review of the Employment Equity Act, drafted the Liberal Minority Report “Not Fair Enough”. • Organized and participated in two Parliamentary delegations to Taiwan and served as the prime liaison between the Taipei Economic and Cultural Office and Members of Parliament.Entered as the Political Assistant to the Member of Parliament

Ba, Political Science

Diversity And Inclusion Certificate

Department Of Communications

Executive Development Marketing Program

Post Degree/Graduate Studies, Departments Of Law And History