Amy Wilsenach Email & Phone Number

Senior Digital Marketing Manager with a breadth of experience across digital transformation, customer service and acquisition. Helping HomeServe to engage with its Customers by leveraging digital capabilities such as live text chat, video chat and mobile applications. Finding innovative routes to take HomeServe products to market through digital media collaborations with retail giant’s such as eBay and Amazon. Developing and testing new propositions to overlay on to digital marketing activity in order to appeal to a broader audience and improve web conversion.

Walsall, United Kingdom

Development and implementation of a strategy for social media, supporting HomeServe through a period of reputation re-building. Ensuring the company listens to, talks to and learns from its customers online. Utilising the power of customer reviews to transform the online reputation of the brand, leveraging key review engines such as Reevoo and Trustpilot and arming HomeServe's marketeers with the power of a consumer trust rating to strengthen marketing activity.

Newbury

A social media pioneer with experience of brand reputation management and customer engagement, including the creation & leadership of an industry-leading social media customer operations function within one of the world’s largest organisations. A proven track-record of delivering multi-platform social media campaigns with intimate knowledge of Facebook, Twitter, YouTube, LinkedIn and Google+, with a great network across the industry including forum software providers and deep understanding of social media analytical tools and their effective application and exploitation.Working within Corporate Communications, developing Vodafone's social media strategy. Responsible for communication, content creation, integrated campaign management and reputation online. Managing a variety of social media projects with an ultimate goal of increased engagement levels. Intimate knowledge of Facebook, Twitter, YouTube, LinkedIn, social monitoring & analytic tools and forum software suites.

Planning, implementation and operational leadership of Customer Service support presences across all online discussion sites and social media platforms, including the eForum, Facebook, Twitter and YouTube. Influencing Net Promoter Score, invoking crisis management and protecting the company brand and reputation online.

Managing customer service within an Email Communications department, in a period of transition, where educating and empowering customers to service their own needs was new territory. Exploiting online tools and resources to reduce the need for customers to ask for help.

Diploma In Digital Marketing (Cam), Digital Marketing

Activities and Societies: Chartered Institute of Marketing (CIM)

Advanced Certification In Public Relations, Public Relations

Activities and Societies: Chartered Institute of PR (CIPR)