Amy Rosenberg Email & Phone Number

Portland, Oregon, Us

New York, Ny, Us

Unveiling the Mystery of PR. Including: Content Marketing, SEO, Social Media & PR Best PracticesNever write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position. This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners. New approaches to PR are also uncovered, including: - SEO PR: How to increase organic search engine optimization (SEO) through PR.- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.- Social PR: How to engage with reporters on social media to gain story ideas and connections. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book. Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

Portland, Or, Us

New York, Ny, Us

Seattle, Washington, Us

- Worked autonomously to build a personal real estate business — ranked among top 5% in sales production company-wide.- Marketing lead and co-listing agent for the Cambridge Condominiums. Scope of work included devising marketing strategy, allotting marketing budget, placing and managing advertising buy, gaining earned media and overseeing graphics, printing and realtor teams.- Cultivated leads through networking and marketing campaigns (direct mail, advertising, earned media, grass roots) and utilized high-level communications skills to guide leads into new real estate ventures.- Closed sales by aggressively negotiating for my clients, managing all parties involved in transaction (clients, cooperating realtor, banker, title representative, inspector and contractors), drafting legal paperwork and organizing transactional timelines.

Portland, Oregon, Us

Portland, Oregon, Us

- Created public relations campaigns and operated as the primary contact for agency clients such as Compli Technology, AAA, Portland General Electric and Dolphin Software. - Led agency teams in the development and execution of strategic client plans that incorporated integrated marketing components such as advertising, public affairs and public relations.- Successfully communicated key messages to national and local press — consistently exceeding client/agency expectations in earned media coverage.- Fostered relationships with press contacts in both vertical and trade media outlets.- Provided clients with strategic counsel pertaining to interview preparation, messaging, branding, strategy and target audiences.

- Gained broad public relations experience managing accounts such as Gentle Dental, Olive Farm, Disney on Ice and WestCoast Hotels.- Accomplishments included numerous cover stories, Associated Press coverage, national magazine placements, website exposure and bold broadcast presence. - Wrote high-level press materials (press kits, press releases and media pitches) that were successfully placed.- Supervised and trained staff and mentored interns.- Served as spokesperson, representing clients in print and broadcast media.

Ba, Psychology, Business

Education record