Amy Roycroft Email & Phone Number

130 North Street, Hyannis, Ma 02601

Yarmouthport Ma

Orleans Ma

EXPERIENCE: BETH BISHOP, 45 Rte. 28, Orleans, MA 02653 Public Relations Manager • Part of a team that created an integrated marketing plan for Beth Bishop which included a new logo and tag line, web site format, brochure, packaging, external display and advertising for print and radio.• Created a weekly online advertising newsletter through Constant Contact which reaches over 600 customers.• Created and maintain Beth Bishop web site averaging 1300 hits per month.• Created and maintain Facebook page.• Create and voice radio commercials.• Create weekly newspaper advertising.• Reduced overall advertising budget by 12% over the past two years by redesigning advertising packages to strategically hit our target market.• Create and implement special events. For instance; Girls Night is an event held after the store closes for a customer and her friends. They enjoy wine, cheese and crackers while shopping. Upon leaving they receive a 10% to 40% discount. The Girls Night events have increased sales by 0.4%.• Recruited, interviewed, and hired new associates, evaluated sales associates’ job performance, trained and developed store personnel, and created job descriptions.

Christmas Tree Shops Inc., 650 Liberty Ave. Union, NJ 07083 Assistant Store Manager Began my career as a cashier and was promoted several times throughout my employment, which evolved into an Assistant Manager position beginning in 1999. Direct Responsibility for all Recruitment and Employment - screened, hired, and trained candidates for new stores in MA, NY, VT, RI, CT., organized and recruited employees for job fairs and grand openings in other states, orientated all new hires.Human Resource Planning - managed staff up to 80 associates, weekly schedule, budget, record keeping, accounting, and front-end operation.Performance Evaluations – streamlined process and increased accuracy and turn-around time by creating a new evaluation form and procedure that included the employee’s performance history, time card and manager’s performance observations. Wage and Salary Administration – developed wage analysis payroll management tool, conducted wage surveys, identified competitive wages for sales staff.Training - Trained managers and staff in benefits, medical, dental, customer service, workman’s comp, safety, OSHA, FMLA, ADA, unemployment, HR audits, loss prevention, 401K, sexual harassment policy, employee assistance program, cashiering, stocking, and ensured employee compliance in attending training seminars.Career Development - created and implemented Career Development Plan, developed four out of six associates into supervisors and managers through plan and delegation.Intermittent Training Specialist for Company - facilitated training and development of management and store personnel; reviewed new training packets, piloted new training projects.Member of Recognition Committee Manager of ACEE Committee