Amy Sarah Jenkins Email and Phone Number

Sports Sponsorship Manager for Canada, which includes managing TCS’ title sponsorship and annual activation of the TCS Toronto Waterfront Marathon (TTWM), Canada’s premier and most sustainable running event. Responsibilities:Collaborate with TCS teams, and various external stakeholders to develop and execute strategies to elevate the status of the TTWM, including enhancing participant experience and attracting elite athletes.Project-manage to prepare for race weekend, from registration for Team TCS runners, to hospitality, expo, community engagements, and more.Oversee development of race app and other marketing materials Design and implement internal corporate wellness programs around the TCS Toronto Waterfront Marathon specifically with the goal of promoting health and wellness for TCS employees.Monitor and evaluate the success of sponsorship activations, providing regular reports and insights to stakeholders.

As the Community Marketing Manager for Ontario, I drove the brand presence through community marketing, sponsorship, and eventsSuccessfully executed a brand partnership deal with Sulphur Springs Trail Race in 2023. This was a first of its kind partnership for this region. The partnership enabled Arc’teryx Toronto to engage with over 1,200 trail runners across the race weekend. I also organized multiple training run event days leading up to the race to build momentum. The race offers multiple distances across two days (10km, 20km, 50km, 100km, 50-mile, 100 mile and 100-mile relay) resulting in brand exposure and engagement. I grew this partnership in 2024, with enhanced sponsorship and elevated the training run programming. The 2024 race also gained qualifying status for the Western States Endurance Race I worked in partnership with community organizations to help increase access to the outdoors for underrepresented community groups through introductory events, clinics and mentorship programs. Community groups include ‘Brown Girl Outdoor World’ and ‘Colour the Trails’ who are both geared towards the BIPOC communityHelped manage community engagement events for five new store openings within the GTA.I also networked with regional organizations, ambassadors, clubs, climbing gyms, local businesses/associations, non-profit organizations, and B2B retail partners within Ontario, to elevate the brand and inspire participation in outdoor activities. I worked alongside the Regional Manager and retail store teams to lead all community marketing projects for the region. I also ensured all stores are recruiting and collaborating with their store ambassadors and was responsible for managing all the regional ambassadors. Managed the Community Content Curator, Ontario who was responsible for scheduling and content curation for the regional social media platforms. I also mentored store ASM and Leads, developing them towards future roles within marketing.

Maternity Cover ContractI managed the vendor relationships for the Guest Experience Programs within Oxford’s national Shopping Centre portfolio. This included, but was not limited to, gift card kiosks, stroller rentals, cell phone charging units, plus any new vendor which flowed through the guest experience team at site level. I also worked alongside the National Gift Card team to increase sales and exposure of the gift card program across the country with a focus on Urban Office Towers.I onboarded and trained all Guest Experience staff on any new systems for the shopping centres and office towers, and led monthly Guest Experience calls.Completed regular UAT testing on web & new system platforms to ensure they are ready for go live dates. Managed updates for all in-mall and digital marketing collateral for the Gift Card program

Managed a team of three geographically dispersed across Canada (Vancouver, Montreal and S.W Ontario), providing tools and coaching to promote ongoing success in their territories and continue to build relationships with key retail partners and community through major marketing activations and events. In 2019 pre-covid a major Toronto race series saw upwards of 3,000 attendees at each raceDeveloped and executed integrated marketing programs with key retail partners across Canada. Created post event evaluations and reported to the wider management teamCollaborated with sales team to ensure retail partners have the necessary marketing materials to successfully launch and sell our products in store. Managed all retail partners annual marketing calendars and worked with graphic design agency and production / installation suppliersDuring COVID-19 launched and managed a Field Marketing Digital Strategy to provide retail partners with remote digital support during regional lockdowns, including a digital staff training portal to ensure the Saucony brand remained top of mind for retail staffLed weekly team meetings and was point of contact between field and the office-based teamMonitored social media and online sources for industry trends and manage the field marketing social media calendar Worked directly with the PR agency to fulfil media/pr requests and seeding / partnership opportunitiesAmbassador program management, including product fulfillment and management, plus incorporating ambassadors into Saucony led digital & event activations to help drive brand presenceManaged monthly reporting with a focus on success stories within the field, including but not limited to, the number of consumers educated, sales conversions, and retail partner events Strategically initiated, launched, and managed a brand-new activation for the 2019 season, the Saucony ‘tune-up’ event series which promoted each race and the Saucony brand to the Toronto running community

Account Executive on the Shopping Mall team I created and delivered innovative, strategic marketing programs for clients with a focus on events, digital marketing, plus paid, owned and earned social media campaigns.I liaised between internal and external stakeholders, clients and various external vendors to develop and implement client solutions, delivering cutting-edge services to clients and pitched new creative ideas to secure additional business and grow revenue streams.I successfully launched the ‘BCC Style Squad’ Influencer Program, working with up-and-coming Bloggers in the GTA to collaborate with Bramalea City Centre for Instagram takeovers. I was also the project lead on marketing campaigns for various 'Grand Re-openings' across Canada on the releasing of former Target spaces within malls. I mentored two Account Coordinators within the Digital & Social Media teamAwards:ICSC Canadian Shopping Centre Awards 2018SILVER- Black Friday Black Box - The CentreSummit Creative Award 2018GOLD Stress Free Spring - Hudson's Bay CentreSummit Marketing Effectiveness Award 2018 SILVER Canada’s Most Patriotic Town Challenge - Town of Halton HillsDavey Award 2018GOLD - Canada’s Most Patriotic Town Challenge - Town of Halton HillsICSC Canadian Shopping Centre Awards 2017GOLD - KP HappyBot - Kildonan Place Shopping Centre My main clients included: Brookfield Asset Management, Centrecorp, Morguard, Primaris Management Inc, RioCan Real Estate Investment Trust.

My main responsibilities included, product education, culture education and community education. Product Education: I communicated special features, benefits and fabric designs of the product selection to empower the guests to make informed choices. I was also part of the store visual merchandising team and was responsible for weekly merchandise plans. Culture Education: I demonstrated the culture of the company, including respect, support, and empowerment, and interact with the guests with in-store discussion of lifestyle (talking about yoga, running and general sports and fitness)Community Education: I ensured all guests are aware of the in-store community bulletin board – for information and resources regarding fitness with the key community brand partners and store ambassadors.

Managed clients in the Consumer Packaged Goods (CPG) industry in the UK and across EuropeWorked directly on a campaign for Wilkinson Sword which leveraged reality star Lucy Watson as ‘the face’ of the razor. Customize package sleeve wraps with unique codes were created driving the consumer to a microsite, capturing data of engaged users to be targeted by ongoing activations. Consumers also had the opportunity to enter a contest to win ‘a day in the life of Lucy’ with the winner having a shopping spree, meet & greet with Lucy plus a high tea at a Chelsea restaurant. I managed the roll out and day of logistics for the winner’s day and was on site to ensure everything ran smoothly. Reviewed accounts monthly to monitor and track client satisfaction against set KPIs to help drive revenue growthDirected production of all advertising materials, including preparing copy, evaluating proofs and enhancing layoutsMy main clients included: Wilkinson Sword, Energizer Suncare, Henkel, Glendola Leisure Group and Accolade Wines.

I was a Retail Liaison Manager based within the shopping centre management team at The Centre, Feltham. My role included managing the marketing budget ensuring that it was distributed evenly throughout the budget year across all marketing needs. I set up and managed the social media strategy for the shopping centre and worked with an external creative agency for all the marketing collateral for the shopping centre. Key Achievements•I established targeted marketing campaigns with the retailers through dedicated retail liaison to increase awareness, footfall and spend, utilising social media, digital and in centre poster sites. •I set up and managed daily the content and collateral for the shopping centres social media platforms, building numbers and engagement month on month. •I delivered all events across the centre, working with a local arts company to establish community events throughout the marketing calendar. I also encourage all retailers to participate in these events. •I liaised with an external commercialisation company to bring new and impactful commercial opportunities to the shopping centre. •I wrote a quarterly marketing report which I then reported to the owners and other business stakeholders at management meetings. I also report on digital and social media figures and sales figures from the retailers.•I also held duty management responsibilities as part of the senior centre management team.

I was promoted from Marketing Administrator to Retail Liaison and Marketing Executive, after successfully gaining a broad experience of retail marketing across a range of client's. Key Achievements • I specialised in retail liaison for a variety of shopping centre clients. • I was part of the digital team combining retail liaison skills into the social media strategies to produce effective results for our clients, resulting in unique relationships that benefit the shopping centre’s performance.• I developed fully integrated marketing campaigns alongside Account Managers to budget for a variety of clients. • I also was responsible for additional marketing projects within each account such as seasonal shopping centre magazines. These projects meant working to tight deadlines, researching the latest trends, collating images from retailers and writing engaging copy.• As part of my administrative duties, I booked travel as required for team members, collated invoice requests on a bi-monthly basis and completed expenses claim forms for senior team members.• I also acted as the Executive Directors assistant. Along with keeping on top of my own workload I was able to assist the senior manager team with administrative support and amongst other tasks was in charge of organising her diary commitments.My main clients included: Standard Life Investment, Jones Lang LaSalle, USS, Ellandi LLP.

Gunwharf Quays, PortsmouthBetween September 2010 and March 2011, I completed a 30 week placement at Gunwharf Quays, Portsmouth, within the shopping centre management team. This gave me an excellent insight into the industry and I worked mainly within the events, marketing and commercialisation departments.Key Achievements •I helped organise various events from the initial planning stages right through to completion. •I also supported the customer services team by covering busy periods. •I completed a research project on Employee Supported Policing, working closing with the Crime Reduction Manager.•I conducted general office administration tasks within various departments of the centre management. •Alongside my placement I also collected the research for my dissertation.

I worked within Miss Selfridge throughout sixth form and also my university course within two branches, working my way up to Supervisor. Key Achievements •I supported management with the general day-to-day running of the store and supervised the floor staff.•I was also the ‘Stock Loss Motivator’ and trained the whole team on minimising the effects of theft within the branch. •I have helped in new store openings, working with the teams to successfully open both Cardiff’s new Queen Street store in 2007and Southampton’s new West Quay store in 2009.

I worked as part of the short-haul fleet based out of London Gatwick. My duties included • Greeting passengers as they board and exit the plane• Showing passengers to their seats and providing special attention to certain passengers, such as the elderly or disabled• Serving meals and refreshments• Checking the condition and provision of emergency equipment and information for passengers• Demonstrating emergency equipment and safety procedures• Selling duty-free commercial goods and pursuing sales targets set by the head purser • Producing written flight reports after completing a journey