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Purpose driven leader, passionate about curating and accelerating integrated marketing excellence in a constantly changing world. Thriving in crafting connected, frictionless customer experience across channels and technologies to enable accelerated go-to-market launch excellence. Experience spans Fortune 500 client-side and best-in-class agency senior leadership positions, bringing the right balance of strategic leadership, delivery command, and change resilience to ensure lasting external growth and internal impact. With equal parts IQ and EQ, unlocking and connecting potential across people, process, and platforms as a lightening rod for positive change and growth. See AmySaunders.blog for more on my experience and perspective no Customer Experience. ✔Skill set:Global Brand Strategy | Marketing Technology & Automation | Omnichannel Creative and Media Excellence | Analytics and AI | Agency and Supplier Effectiveness | Org Transformation & Scale| Change Resilience✔Global Customer Experience Leader: Insight led strategic leader with deep expertise across marketing channels, platforms, and technology, including CRM, social media, website, mobile, search engine marketing, analytics & AI, paid / owned / earned media. SME in marketing enablement platforms and operations, including marketing automation and content production. Fluent in key MarTech platforms including Sales Force, Veeva, Aprimo, Adobe Workfront, and Drupal. ✔Category expertise: - CPG: Skincare (beauty, baby), women's health- Healthcare: cardiovascular, dermatology, neuroscience, gene therapy, immunology, infectious disease, hematology, oncology, pain management, renal / metabolic, vaccines, medical devices & diagnostics- Consumer: music & audio, niche marketing (military, college, sports), financial services, and retail apparel and home improvement
Freelance
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Pharma And Life Sciences Customer Experience ExecutiveFreelanceNew Hope, Pa, Us
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Pharma / Life Sciences Customer Experience ExecutiveFreelance Nov 2024 - Present
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Head (Svp), Customer Experience And Engagement, Novartis InternationalNovartis Jul 2022 - Oct 2024Basel, Baselstadt, ChInternational Head of Customer Experience & Engagement (CE&E) team focused on designing and delivering customer centric org transformation across HCPs and patients through connected engagements and solutions for Novartis ($50 billion company) across pharma/oncology products and services across 10 priority international (exUS) markets and 100+ globally. Role scope: Customer Experience strategy, design, and execution including global Production Hub launch; integrated Patient Solutions and Services including adherence programs, Field Force engagement, Data & Analytics, and Marketing Technology, and marketing operations. Serve on leadership executive committee, establishing and overseeing a team of 120 high performing talent focused on E2E customer experience strategy, design, concepting, content development and engagement execution through scaled, hybrid in-house capability including global production, rapid prototyping and AI use cases. Top 100 Catalyst leader within company. -
Sales And Marketing Digital Transformation LeadW. L. Gore & Associates Feb 2022 - Jun 2022Newark, Delaware, UsNewly created integrated sales and marketing technology innovation role. Led development and implementation of integrated sales force effectiveness technology strategy roadmap and solutions across Marketing, Sales and Sales Operations. Ensuring 'bullet proofing' of our Sales and Marketing (SaM) tech stack today, while future proofing our mid to long term needs and decisions. -
Global Digital Experience Lead (Vp)W. L. Gore & Associates Apr 2020 - Jun 2022Newark, Delaware, UsLed digital marketing strategy, team, and MarTech road map for W.L. Gore Medical Products Division ($5B global medical device company). Focused on transforming and upskilling division digital marketing transformation and NextGen innovative solutions. Accelerated critical marketing capabilities, global platforms, and processes to drive HCP and patient customer excellence at scale. Pivoted division to implement critical digital capabilities to mitigate COVID-19 sales and marketing barriers/gaps.
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Vp, Global Digital MarketingBowers & Wilkins Nov 2019 - Apr 2020Worthing, GbHead of global digital strategy and omni-channel activation for industry leader in high-end audio products with $155MM annual sales. Evolved organization from siloed, regional and ad hoc digital marketing to connected global workflow, governance, and execution rooted in first ever-global content strategy. Step-changed ‘GLocal’ execution model across eCommerce, CRM, Website, and Social Media. Achieved historic 292% holiday online sales increase. -
ConsultantAmy Saunders, Llc Aug 2019 - Oct 2019Consulted on digital transformation and activation: Beyer, Nuvo, Bowers & Wilkins, and Barnology.
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Director, Enterprise Strategic Initiatives - Marketing Accelerator OrganizationJohnson & Johnson Consumer Inc. Jan 2017 - Jul 2019New Brunswick, Nj, UsIncubated innovative MarTech solutions for Consumer division and led cross-sector enterprise strategic initiatives. Accelerated and simplified marketing technology, partnerships and processes to enable efficient, effective personalized connected experiences and drive brand growth globally. -
Director, Global Franchise Organization Digital MarketingJohnson & Johnson Consumer Inc. Sep 2014 - Dec 2016New Brunswick, Nj, UsEstablished Global Franchise Organization (GFO) Digital Marketing team within the J&J CPG ($23B company) Digital Center of Excellence (DCoE), focused on accelerating digital activation globally for consumer megabrands. Galvanized internal model to accelerate speed to market by creating, aligning, and leading mobile first, social-at-the-core strategy and execution with global / regional partners. Launched 700+ campaign assets across 80+ countries in 1.5 years across Baby, Beauty, OTC, FemCare, Oral Care, and Wound Care franchises for iconic brands including Neutrogena, Aveeno, Band-Aid, Listerine, Nicorette, Johnson’s Baby; part of global franchise leadership teams.
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Digital Director, Global Skincare And Cpg Search Marketing LeadJohnson & Johnson Consumer Inc. Jan 2012 - Sep 2014New Brunswick, Nj, UsCreated and led first-ever global digital strategy for Skincare (Baby, Beauty) for brands including Johnson's, Aveeno Baby, Aveeno, and Neutrogena. Transformed Search Engine Marketing (SEM) at J&J Consumer, including SEO and PPC, resulting in significantly improved ROI and accelerated process / global standards.
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Digital Director, Global Skincare FranchiseJohnson & Johnson Consumer Inc. Jan 2011 - Dec 2011New Brunswick, Nj, UsFirst dedicated global digital lead at J&J Consumer, focused on accelerating digital activation for Johnson's Baby. Launched first global digital asset management platform at J&J for Johnson's; Lead digital strategy and tool kit development; launched global website user experience.
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Global Digital Franchise Director, Johnson'S BabyJohnson & Johnson Consumer Inc. Jan 2011 - Jun 2011New Brunswick, Nj, UsEstablished first ever dedicated global franchise digital strategy role for J&J Consumer, including best practices, defined governance and global-regional-local partnership, and developed global digital strategy and master assets. Brands: Johnson's Baby, Desitin, Penaten.
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Vp, Digital StrategySaatchi & Saatchi Healthcare Innovations Jun 2008 - Jan 2011London, Greater London, GbEstablished digital marketing lead role and function at Saatchi & Saatchi Health (PA), lead digital strategy and channel planning function as part of integrated brand planning and activation across health and wellness clients. Co-led internal upskilling and education program across-Saatchi Health in digital marketing and user experience. Part of agency leadership team. -
Vp, Digital Marketing StrategyGsw Worldwide 2007 - Jun 2008Columbus, Oh, UsCreated digital strategy area within strategic brand planning, across pharmaceutical and medical device accounts. Orchestrated cross-agency collaboration and activation in digital marketing, elevating best practices and decreasing complexity. Catalyst for digital innovation in customer experience and creative excellence. -
Vp, Group DirectorRazorfish Health 2000 - 2007Philadelphia, Pa, UsDigital marketing navigator and client lead across health & wellness, pharma, medical device, entertainment, telecommunications, and retail accounts. Led multiple cross-functional agency teams spanning account management, business development, creative, web development, analytics, user experience, and digital campaign execution. -
Account SupervisorI-Frontier (Now Razorfish Health) 1999 - 2005Led multiple digital marketing account teams in holistic digital strategy and accelerated execution across channels, content development, measurement, and campaign optimization. Clients included healthcare/pharma, banking, retail, and entertainment. Agency later acquired by Razorfish.
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Sr. Marketing ManagerMusic Choice 1995 - 2000Horsham, Pennsylvania, UsLed strategic marketing programs across traditional and digital iniatives for leading U.S. streaming music and media provider via cable, telco, and DIRECTV. Launched recording artist Showcase custom sponsorship sales initiative; online commerce store and print magazine, lead on-screen set-top box promotional presence and user experience. -
Advertising ManagerPolygram Music (Now Universal) Mar 1991 - Apr 1995Advertising Manager / lead for in-house agency, developed integrated marketing plans spanning TV / Cable, Print, Trade, Digital media planning / buying, and special artist events. Established digital advertising function. Artists included U2, Bon Jovi, Mellencamp, Van Morrison, Elton John, the Bee Gees, Abba, the Cranberries, Pavorotti, Kiss, the Scopians, Bob Marley.
Amy Saunders Skills
Amy Saunders Education Details
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Colgate UniversityPolitical Science / History -
George SchoolHigh School
Frequently Asked Questions about Amy Saunders
What company does Amy Saunders work for?
Amy Saunders works for Freelance
What is Amy Saunders's role at the current company?
Amy Saunders's current role is Pharma and Life Sciences Customer Experience Executive.
What is Amy Saunders's email address?
Amy Saunders's email address is am****@****ast.net
What is Amy Saunders's direct phone number?
Amy Saunders's direct phone number is +190887*****
What schools did Amy Saunders attend?
Amy Saunders attended Colgate University, George School.
What skills is Amy Saunders known for?
Amy Saunders has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Marketing, Interactive Marketing, Strategy, Sem, Marketing Strategy, Advertising, Online Advertising, Digital Media, Brand Management.
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