Amy Saunders Email & Phone Number

New Hope, Pa, Us

Basel, Baselstadt, Ch

International Head of Customer Experience & Engagement (CE&E) team focused on designing and delivering customer centric org transformation across HCPs and patients through connected engagements and solutions for Novartis ($50 billion company) across pharma/oncology products and services across 10 priority international (exUS) markets and 100+ globally. Role scope: Customer Experience strategy, design, and execution including global Production Hub launch; integrated Patient Solutions and Services including adherence programs, Field Force engagement, Data & Analytics, and Marketing Technology, and marketing operations. Serve on leadership executive committee, establishing and overseeing a team of 120 high performing talent focused on E2E customer experience strategy, design, concepting, content development and engagement execution through scaled, hybrid in-house capability including global production, rapid prototyping and AI use cases. Top 100 Catalyst leader within company.

Newark, Delaware, Us

Newly created integrated sales and marketing technology innovation role. Led development and implementation of integrated sales force effectiveness technology strategy roadmap and solutions across Marketing, Sales and Sales Operations. Ensuring 'bullet proofing' of our Sales and Marketing (SaM) tech stack today, while future proofing our mid to long term needs and decisions.

Newark, Delaware, Us

Led digital marketing strategy, team, and MarTech road map for W.L. Gore Medical Products Division ($5B global medical device company). Focused on transforming and upskilling division digital marketing transformation and NextGen innovative solutions. Accelerated critical marketing capabilities, global platforms, and processes to drive HCP and patient customer excellence at scale. Pivoted division to implement critical digital capabilities to mitigate COVID-19 sales and marketing barriers/gaps.

Worthing, Gb

Head of global digital strategy and omni-channel activation for industry leader in high-end audio products with $155MM annual sales. Evolved organization from siloed, regional and ad hoc digital marketing to connected global workflow, governance, and execution rooted in first ever-global content strategy. Step-changed ‘GLocal’ execution model across eCommerce, CRM, Website, and Social Media. Achieved historic 292% holiday online sales increase.

Consulted on digital transformation and activation: Beyer, Nuvo, Bowers & Wilkins, and Barnology.

New Brunswick, Nj, Us

Incubated innovative MarTech solutions for Consumer division and led cross-sector enterprise strategic initiatives. Accelerated and simplified marketing technology, partnerships and processes to enable efficient, effective personalized connected experiences and drive brand growth globally.

New Brunswick, Nj, Us

Established Global Franchise Organization (GFO) Digital Marketing team within the J&J CPG ($23B company) Digital Center of Excellence (DCoE), focused on accelerating digital activation globally for consumer megabrands. Galvanized internal model to accelerate speed to market by creating, aligning, and leading mobile first, social-at-the-core strategy and execution with global / regional partners. Launched 700+ campaign assets across 80+ countries in 1.5 years across Baby, Beauty, OTC, FemCare, Oral Care, and Wound Care franchises for iconic brands including Neutrogena, Aveeno, Band-Aid, Listerine, Nicorette, Johnson’s Baby; part of global franchise leadership teams.

New Brunswick, Nj, Us

Created and led first-ever global digital strategy for Skincare (Baby, Beauty) for brands including Johnson's, Aveeno Baby, Aveeno, and Neutrogena. Transformed Search Engine Marketing (SEM) at J&J Consumer, including SEO and PPC, resulting in significantly improved ROI and accelerated process / global standards.

New Brunswick, Nj, Us

First dedicated global digital lead at J&J Consumer, focused on accelerating digital activation for Johnson's Baby. Launched first global digital asset management platform at J&J for Johnson's; Lead digital strategy and tool kit development; launched global website user experience.

New Brunswick, Nj, Us

Established first ever dedicated global franchise digital strategy role for J&J Consumer, including best practices, defined governance and global-regional-local partnership, and developed global digital strategy and master assets. Brands: Johnson's Baby, Desitin, Penaten.

London, Greater London, Gb

Established digital marketing lead role and function at Saatchi & Saatchi Health (PA), lead digital strategy and channel planning function as part of integrated brand planning and activation across health and wellness clients. Co-led internal upskilling and education program across-Saatchi Health in digital marketing and user experience. Part of agency leadership team.

Columbus, Oh, Us

Created digital strategy area within strategic brand planning, across pharmaceutical and medical device accounts. Orchestrated cross-agency collaboration and activation in digital marketing, elevating best practices and decreasing complexity. Catalyst for digital innovation in customer experience and creative excellence.

Philadelphia, Pa, Us

Digital marketing navigator and client lead across health & wellness, pharma, medical device, entertainment, telecommunications, and retail accounts. Led multiple cross-functional agency teams spanning account management, business development, creative, web development, analytics, user experience, and digital campaign execution.

Led multiple digital marketing account teams in holistic digital strategy and accelerated execution across channels, content development, measurement, and campaign optimization. Clients included healthcare/pharma, banking, retail, and entertainment. Agency later acquired by Razorfish.

Horsham, Pennsylvania, Us

Led strategic marketing programs across traditional and digital iniatives for leading U.S. streaming music and media provider via cable, telco, and DIRECTV. Launched recording artist Showcase custom sponsorship sales initiative; online commerce store and print magazine, lead on-screen set-top box promotional presence and user experience.

Advertising Manager / lead for in-house agency, developed integrated marketing plans spanning TV / Cable, Print, Trade, Digital media planning / buying, and special artist events. Established digital advertising function. Artists included U2, Bon Jovi, Mellencamp, Van Morrison, Elton John, the Bee Gees, Abba, the Cranberries, Pavorotti, Kiss, the Scopians, Bob Marley.

Bachelor Of Arts (Ba), Political Science / History

High School