- Consults as a freelance product owner and strategist for engineering firms, startups, and media companies.- Solves web development and project management problems for media companies of all sizes. Develops roadmaps and clears blockers to progress.- Assesses content-based websites for tech and business opportunities.- Builds execution plans for monetization expansion for media companies, including: premium memberships, recommendation engines, and data sharing.- Creates content strategies from the studs to ensure they actually support the objectives of the business.- Writes product and institutional marketing content, including: website copy, blog posts, newsletters, and drip campaigns.- Builds vendor assessments for major software categories, so clients know which tools will serve their stack best.- Trains users on CMS technology.- Audits websites and workflows for SEO and web best practices.

- Led product and engineering for Content Management, Ads, and Affiliate products, plus DevOps and documentation for technical and editorial users.- Oversaw five product and program managers to execute strategic initiatives for media stakeholders at all levels and disciplines, including: editorial, commerce, direct sales, programmatic advertising, memberships, email marketing, acquisitions, and DevOps.- Oversaw sprint planning for 4+ engineering teams.- Wrote user stories and gathered brand and UX feedback for design systems.- Managed product roadmaps and timelines with CEOs, CROs, and GMs.- Led support efforts to ensure stellar responsiveness according to SLAs.- Completed 11 CMS migrations, including 7 sites in March 2021, none of which experienced traffic loss, several of which saw traffic gains of 40%+.- Improved technical SEO through site performance improvements (including Google CWV and Lighthouse scores) and components to improve E-E-A-T.- Wrote content about media technology for internal and external uses, including presentations for shareholders and potential clients.- Served on Flexpress’s Board of Directors 2022-2024.

- Managed transition of personnel, technology, and physical property after acquisition of brands from Bonnier Corp.- Led product development and support for 16+ media brands, including Popular Science, Outdoor Life, Saveur, and Field & Stream.- Aligned 20+ leadership stakeholders to determine product plan and deliverables.

- Advised editors on digital content strategy according to hallmarks of a healthy website: daily editorial, long-form features, investigations, long-tail explainers, and affiliate content.- Oversaw syndication partnerships and strategy for Apple News, MSN, Flipboard, Pocket, and more.- Monitored SEO performance and worked with the product development team to identify and resolve issues introduced by tech or algorithm changes.- Managed editorial relationships for third party partners.

- Increased search traffic by more than 100% in the first year.- Led e-commerce initiatives, increasing affiliate marketing revenue 19x.- Integrated print and digital teams to make one powerhouse hybrid staff.- Spearheaded website redesign in Oct. 2017. The relaunched site won a MIN award in 2018.

- Helped build the brand’s digital-first newsroom, which more than doubled site traffic and increased search referrals 900%+ year over year.- Led production of editorial, increasing publishing cadence from 10 stories per week to 30 stories per day.- Participated in re-platforming and relaunching the website in April 2015.

- Oversaw a 3-person editorial team that produced 18 posts and 70+ social media posts a day.- Personally reported, wrote and produced both rapid-fire news posts and features (a total of 2,700+ stories). - Increased Facebook referrals by 800% as editor.

Edit copy for the Business Day section.

Helped transfer articles to Hearst's CMS for the magazine's web relaunch.Adjusted metadata for internal organization and SEO.

Covered town council meetings, controversial ordinance changes, UConn Spring Weekend, campus protests and campus events. Wrote features and in-depth stories as well as breaking news.

Read copy, design Commentary section pages, upload stories to web, assist managing editor in daily production cycle four nights a week.

Read copy for organization, content, AP style and mechanical errors.

I compile and build flipbooks and web features through the content management system using SEO, build blog posts for Yahoo! Shine to get more traffic to the website, update and post to the magazine’s Twitter account and handle the rules for sweepstakes - including contacting public relations representatives about prize provider agreements and building sweepstakes content for the web.

Wrote weekly health features.