Storytelling has always been my passion, driving me to inspire action and create change. I began my career as a TV journalist, uncovering truths and sharing stories impacting local communities. This journey led me to corporate communications, where I partnered with the news media to amplify compelling health and medical stories for broader audiences. I have led rebrands, name changes, mergers, and crisis management, protecting and strengthening corporate reputations in the process. I hold a B.A. in Broadcast Journalism with the Walter Cronkite School of Journalism at Arizona State University. I have received awards for storytelling through blogging and digital publications, advocating for youth, and promoting traumatic brain injury research.Here are the four pillars that tell my story of success.Brand Strategy◆ Proven track record driving quantifiable brand equity for mission-based organizations. ◆ Specialist in crafting narratives that reflect a brand’s ethos and resonate with key audiences. ◆ Developed and executed research-driven marketing strategies, increasing brand awareness, including a 21-point boost achieved through a corporate rebranding initiative.Strategic Corporate Communications◆Deployed integrated marketing strategies across multiple platforms enhancing employee, member, and customer engagement. ◆Navigated large, geographically dispersed matrixed organizations in regulated industries, effectively penetrating new markets and ensuring clear and consistent messaging across all channels.◆Directed award-winning “first” initiatives including first Healthy You blog attracting 1.2M new users, still thriving today.Public Relations/Media Relations ◆ Directed strategic PR campaigns and managed both internal teams and external agencies to achieve remarkable results, including a 210% increase in media hits. ◆ Pushed the boundaries of storytelling on emotionally charged topics to catalyze movements and inspire action, including facilitating media relations strategies that influenced the passage of sweeping legislation creating smoke-free workplaces in Chicago and Illinois. Team Builder and Leader◆ Built and led marketing/communications teams from the ground up, consistently inspiring excellence and driving growth and innovation. ◆ Foster environments of creativity and innovation, resulting in award-winning initiatives such as the “Healthy You” blog, which attracted 1.2 million new users. ◆ My commitment to excellence is reflected in my ability to guide teams through complex projects and achieve outstanding outcomes.