Amy S. Email & Phone Number

Grand Rapids, Mi, Us

Greater Grand Rapids, Michigan Area

• Drive revenue through new business opportunities and client expansion programs, including strategic business planning, pitches and proposals, events and sponsorships, key client initiatives, and business development coaching and training.• Write, design and produce marketing and business development materials to market the Employment, Labor, Immigration and Education law firm practice group activities to clients and external contacts.• Guide practice-specific strategies/tactics and serve as liaison between practice groups and other marketing functions.• Continue planning, coordinating and producing large and small special events for law firm and managing all event records, financials and analysis. • Continue management of firm’s intranet page editorial calendar, producing graphics and informative posts for inter office communication and firm leadership.

Greater Grand Rapids, Michigan Area

• Responsible for planning, coordinating and producing large and small (20 – 800 people) special events for law firm including seminars, workshops, webinars, and client entertainment and community involvement initiatives.• Write, design and produce marketing materials for firm events and marketing efforts. Includes website, event invitations, email marketing, brochures, print and digital advertisements.• Manage and maintain records of event aspects, including financial details. Budget planning, tracking and reporting of individual events including catering, promotions and post-event invoice reconciliation.• Analyze post-event evaluations to determine how future events can improve.• Manage firm’s intranet page editorial calendar and produce graphics and informative posts.• Coordinate more than 130 firm sponsorship and community involvement efforts annually.• During the COVID-19 pandemic, launched various webinar series and expanded YouTube channel content including COVID-19 Briefings, Benefits Lunch Break, Employment Lawyers Talk Off The Clock, Workplace Wednesdays and Lessons From Litigators.

Lansing, Michigan Area

• Kept members informed on key banking issues and aware of MBA activities.• Wrote, organized and designed information for publication in bulletin, updates, magazine, website and social media.• Designed, wrote and produced marketing materials for campaigns, educational events, programs and various products and services offered.• Maintained quality, content, effectiveness and presentation of MBA website.• Managed mbaBanking magazine editorial calendar, coordinated and wrote articles with staff and members while working closely with publisher.• Project management including coordination of education materials for document preparation for PAC initiatives and educational events.

Lansing, Michigan Area

• Implemented an integrated marketing campaign for law firm.• Wrote and designed monthly newsletters.• Created Social Media presence for firm.• Created website for firm.• Conducted market research on area law firms and gathered client feedback to better improve law firm position in the market.