Amy S. Email & Phone Number

Greater Grand Rapids, Michigan Area

• Drive revenue through new business opportunities and client expansion programs, including strategic business planning, pitches and proposals, events and sponsorships, key client initiatives, and business development.
• Write, design and produce marketing and business development materials to market the Employment, Labor, Immigration and Education law firm practice group activities to clients and external contacts.
• Guide practice-specific strategies/tactics and serve as liaison between practice groups and other marketing functions.
• Continue planning, coordinating and producing large and small special events for law firm and managing all event records, financials and analysis.
• Continue management of firm’s intranet page editorial calendar, producing graphics and informative posts for inter office communication and firm leadership.

Greater Grand Rapids, Michigan Area

• Responsible for planning, coordinating and producing large and small (20 – 800 people) special events for law firm including seminars, workshops, webinars, and client entertainment and community involvement initiatives.
• Write, design and produce marketing materials for firm events and marketing efforts. Includes website, event invitations, email marketing, brochures, print and digital advertisements.
• Manage and maintain records of event aspects, including financial details. Budget planning, tracking and reporting of individual events including catering, promotions and post-event invoice reconciliation.
• Analyze post-event evaluations to determine how future events can improve.
• Manage firm’s intranet page editorial calendar and produce graphics and informative posts.
• Coordinate more than 130 firm sponsorship and community involvement efforts annually.

Lansing, Michigan Area

• Kept members informed on key banking issues and aware of MBA activities.
• Wrote, organized and designed information for publication in bulletin, updates, magazine, website and social media.
• Designed, wrote and produced marketing materials for campaigns, educational events, programs and various products and services offered.
• Maintained quality, content, effectiveness and presentation of MBA website.
• Managed mbaBanking magazine editorial calendar, coordinated and wrote articles with staff and members while working closely with publisher.
• Project management including coordination of education materials for document preparation for PAC initiatives and educational events.

Lansing, Michigan Area

• Implemented an integrated marketing campaign for law firm.
• Wrote and designed monthly newsletters.
• Created Social Media presence for firm.
• Created website for firm.
• Conducted market research on area law firms and gathered client feedback to better improve law firm position in the market.