Amy Shan Chen Email & Phone Number

• Managed social media accounts on Instagram, TikTok, and YouTube Shorts, achieving a 195.3% engagement growth on IG in one month and producing multiple viral TikTok videos that boosted restaurant client revenue by.
• Worked with over 100+ brands as a User Generated Content Creator, producing organic and paid content for TikTok/Meta
• Achieved the highest total conversion rate (49%) for Curology’s Black Friday Ad campaign through creative strategy, strategic targeting, and leveraging a deep understanding of consumer behavior to outperform 11 other.

New York, NY, US

• Oversaw the L2 Production Support team for MarketingForce to prioritize defects and enhancements for the platform
• Defined criteria with our stakeholders and created new user stories and features for the product roadmap
• Initiated impact analysis, root cause assessment, and liaison between Business and Product for issues regarding card member harm

New York, NY, US

• Managed end to end campaign execution on the Prospect Marketing Enablement Team (PMET) for the Pre-Qualified channel
• Initiated project management for multiple campaigns such as Delta Fall LTO, Project Kaplan and Project Pentagon
• Supported marketing strategy improvements for card services by building cross-functional relationships with internal partners

Amsterdam, North Holland, NL

• Supported the global media planning process from strategy to activation for Coty Luxury brands including Calvin Klein, Marc Jacobs, Philosophy and Tiffany & Co.
• Reviewed and updated media plans to ensure markets adhere to global media strategy for licensed brands
• Managed analytics and competitive reporting with agency partners

Paris, FR

- Produced 360 product shots and creative assets for hair brands not limited to but including: Redken, Kerastase, Matrix, Biolage- Implemented engagement and sales-driving tactics for Hair.com on Social in preparation for the launch to e-commerce

Ithaca, NY, US

- Took Facebook profile pictures for every member of the dance crew and created graphics for workshops and auditions- Expanded ideas for showcase development by organizing the member spotlights, sending email blasts, and brainstorming concepts for the showcase posters

Sandbox NYC serves as a collective pursuing to foster the growth of dancers and students of all levels.

Ithaca, New York, US

- Managed a marketing campaign to encourage users to curate content within Agnes app- Created a social media calendar for Instagram, Facebook, and Website for a meal service company called Meals of Steel- Designed a new website for Meals of Steel while setting the foundation for their brand standards

New York, US

- Rebranded the travel agency through video content and design for 3 month campaign- Increased brand awareness on all social media platforms by monitoring user metrics with Google Analytics- Collaborated with socialites and influencers to create campaigns that drove engagement and sales

Paris, Ile De France, FR

- Prepared ATB (Authorization to Buy) budget approvals for JPMorgan Chase’s new media campaigns- Consolidated weekly reports of industry trends for Zenith Zeitgeist and its clients- Utilized digital analytics tools such as Nielsen Clear Decisions and GWI to analyze the target market of JPMC and made insights about consumer behavior

Toronto, ON, CA

- Implemented stronger email marketing efforts through launching daily newsletters and CTR analysis- Conducted a competitive analyses over the course of two months by researching competitor's apps and their achievements on the marketing front- Managed the Reuters TV Instagram account while doubling brand engagement and interaction

Indianapolis, IN, US

- Scheduled social media posts and compiled news stories for publication for the various radio stations: Hot97, WBLS, and WLIB to increase social media engagement- Assisted in video production for interviews hosted by Hot97 while updating social media platforms: Facebook, Instagram, Twitter, and Google Plus- Increased Hot97’s Facebook page visits by 34%

New York, NY, US

- Selected to participate in a competitive, two-year career readiness program that prepares and places talented New York City public high school students in full-time internships in Fortune 500 companies, start-ups, and public sector organizations- Developed and utilized career readiness skills including networking, workplace communication, and time.

Maspeth, New York, US

- Improved accuracy of inventory in the warehouse by categorizing welding products so they were easily accessible to retailers, increasing the pace of the workplace- Gained knowledge of different career paths by shadowing employees who worked in the office and assisted them with categorizing excel files

Marketing/Marketing Management, General

High School, Music