Amy Shan Chen Email & Phone Number

• Managed social media accounts on Instagram, TikTok, and YouTube Shorts, achieving a 195.3% engagement growth on IG in one month and producing multiple viral TikTok videos that boosted restaurant client revenue by $2,000 in just one week• Worked with over 100+ brands as a User Generated Content Creator, producing organic and paid content for TikTok/Meta• Achieved the highest total conversion rate (49%) for Curology’s Black Friday Ad campaign through creative strategy, strategic targeting, and leveraging a deep understanding of consumer behavior to outperform 11 other UGC CreatorsPrevious UGC Clients: Google Pixel, Amazon, e.l.f Cosmetics, L’Oreal, Citizen, Therabody, Curology, Factor Meals

New York, Ny, Us

• Oversaw the L2 Production Support team for MarketingForce to prioritize defects and enhancements for the platform• Defined criteria with our stakeholders and created new user stories and features for the product roadmap• Initiated impact analysis, root cause assessment, and liaison between Business and Product for issues regarding card member harm

New York, Ny, Us

• Managed end to end campaign execution on the Prospect Marketing Enablement Team (PMET) for the Pre-Qualified channel• Initiated project management for multiple campaigns such as Delta Fall LTO, Project Kaplan and Project Pentagon• Supported marketing strategy improvements for card services by building cross-functional relationships with internal partners

Amsterdam, North Holland, Nl

• Supported the global media planning process from strategy to activation for Coty Luxury brands including Calvin Klein, Marc Jacobs, Philosophy and Tiffany & Co.• Reviewed and updated media plans to ensure markets adhere to global media strategy for licensed brands• Managed analytics and competitive reporting with agency partners

Paris, Fr

- Produced 360 product shots and creative assets for hair brands not limited to but including: Redken, Kerastase, Matrix, Biolage- Implemented engagement and sales-driving tactics for Hair.com on Social in preparation for the launch to e-commerce

Ithaca, Ny, Us

- Took Facebook profile pictures for every member of the dance crew and created graphics for workshops and auditions- Expanded ideas for showcase development by organizing the member spotlights, sending email blasts, and brainstorming concepts for the showcase posters

Sandbox NYC serves as a collective pursuing to foster the growth of dancers and students of all levels.

Ithaca, New York, Us

- Managed a marketing campaign to encourage users to curate content within Agnes app- Created a social media calendar for Instagram, Facebook, and Website for a meal service company called Meals of Steel- Designed a new website for Meals of Steel while setting the foundation for their brand standards

New York, Us

- Rebranded the travel agency through video content and design for 3 month campaign- Increased brand awareness on all social media platforms by monitoring user metrics with Google Analytics- Collaborated with socialites and influencers to create campaigns that drove engagement and sales

Paris, Ile De France, Fr

- Prepared ATB (Authorization to Buy) budget approvals for JPMorgan Chase’s new media campaigns- Consolidated weekly reports of industry trends for Zenith Zeitgeist and its clients- Utilized digital analytics tools such as Nielsen Clear Decisions and GWI to analyze the target market of JPMC and made insights about consumer behavior

Toronto, On, Ca

- Implemented stronger email marketing efforts through launching daily newsletters and CTR analysis- Conducted a competitive analyses over the course of two months by researching competitor's apps and their achievements on the marketing front- Managed the Reuters TV Instagram account while doubling brand engagement and interaction

Indianapolis, In, Us

- Scheduled social media posts and compiled news stories for publication for the various radio stations: Hot97, WBLS, and WLIB to increase social media engagement- Assisted in video production for interviews hosted by Hot97 while updating social media platforms: Facebook, Instagram, Twitter, and Google Plus- Increased Hot97’s Facebook page visits by 34%

New York, Ny, Us

- Selected to participate in a competitive, two-year career readiness program that prepares and places talented New York City public high school students in full-time internships in Fortune 500 companies, start-ups, and public sector organizations- Developed and utilized career readiness skills including networking, workplace communication, and time management through 60 hours of workshops with leading NYC businesses such as LinkedIn and JPMorgan Chase

Maspeth, New York, Us

- Improved accuracy of inventory in the warehouse by categorizing welding products so they were easily accessible to retailers, increasing the pace of the workplace- Gained knowledge of different career paths by shadowing employees who worked in the office and assisted them with categorizing excel files

Marketing/Marketing Management, General

High School, Music