Amy Shan Chen

Amy Shan Chen Email and Phone Number

Creative Strategist @ Shan Studios
Amy Shan Chen's Location
New York City Metropolitan Area, United States, United States
Amy Shan Chen's Contact Details

Amy Shan Chen personal email

n/a

Amy Shan Chen phone numbers

About Amy Shan Chen

👋 Hi, I'm Amy!I come from a marketing/product background with experience in product development, marketing ops, and paid media. My professional journey spans diverse industries, including CPG, advertising, and fintech.Currently, I'm building a creative agency dedicated to elevating brands through content-driven social media strategies - for a glimpse into my creative world, visit my portfolio at www.amyshanchen.com

Amy Shan Chen's Current Company Details
Shan Studios

Shan Studios

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Creative Strategist
Amy Shan Chen Work Experience Details
  • Shan Studios
    Founder
    Shan Studios Sep 2023 - Present
    • Managed social media accounts on Instagram, TikTok, and YouTube Shorts, achieving a 195.3% engagement growth on IG in one month and producing multiple viral TikTok videos that boosted restaurant client revenue by $2,000 in just one week• Worked with over 100+ brands as a User Generated Content Creator, producing organic and paid content for TikTok/Meta• Achieved the highest total conversion rate (49%) for Curology’s Black Friday Ad campaign through creative strategy, strategic targeting, and leveraging a deep understanding of consumer behavior to outperform 11 other UGC CreatorsPrevious UGC Clients: Google Pixel, Amazon, e.l.f Cosmetics, L’Oreal, Citizen, Therabody, Curology, Factor Meals
  • American Express
    Associate Product Manager
    American Express Apr 2022 - Aug 2023
    New York, Ny, Us
    • Oversaw the L2 Production Support team for MarketingForce to prioritize defects and enhancements for the platform• Defined criteria with our stakeholders and created new user stories and features for the product roadmap• Initiated impact analysis, root cause assessment, and liaison between Business and Product for issues regarding card member harm
  • American Express
    Business Analyst
    American Express May 2021 - Apr 2022
    New York, Ny, Us
    • Managed end to end campaign execution on the Prospect Marketing Enablement Team (PMET) for the Pre-Qualified channel• Initiated project management for multiple campaigns such as Delta Fall LTO, Project Kaplan and Project Pentagon• Supported marketing strategy improvements for card services by building cross-functional relationships with internal partners
  • Coty
    Global Media
    Coty Aug 2020 - Feb 2021
    Amsterdam, North Holland, Nl
    • Supported the global media planning process from strategy to activation for Coty Luxury brands including Calvin Klein, Marc Jacobs, Philosophy and Tiffany & Co.• Reviewed and updated media plans to ensure markets adhere to global media strategy for licensed brands• Managed analytics and competitive reporting with agency partners
  • L'Oréal
    Content Marketing
    L'Oréal May 2019 - Aug 2019
    Paris, Fr
    - Produced 360 product shots and creative assets for hair brands not limited to but including: Redken, Kerastase, Matrix, Biolage- Implemented engagement and sales-driving tactics for Hair.com on Social in preparation for the launch to e-commerce
  • Breakfree Hip Hop
    Marketing Director
    Breakfree Hip Hop Aug 2017 - May 2019
    Ithaca, Ny, Us
    - Took Facebook profile pictures for every member of the dance crew and created graphics for workshops and auditions- Expanded ideas for showcase development by organizing the member spotlights, sending email blasts, and brainstorming concepts for the showcase posters
  • Sandbox Nyc
    Social Media Manager
    Sandbox Nyc Jun 2018 - Dec 2018
    Sandbox NYC serves as a collective pursuing to foster the growth of dancers and students of all levels.
  • Vantage Brand Consulting By Hsmai
    Digital Marketing Consultant
    Vantage Brand Consulting By Hsmai Jan 2018 - Dec 2018
    Ithaca, New York, Us
    - Managed a marketing campaign to encourage users to curate content within Agnes app- Created a social media calendar for Instagram, Facebook, and Website for a meal service company called Meals of Steel- Designed a new website for Meals of Steel while setting the foundation for their brand standards
  • Yjj Travel
    Social Media Manager
    Yjj Travel Aug 2018 - Nov 2018
    New York, Us
    - Rebranded the travel agency through video content and design for 3 month campaign- Increased brand awareness on all social media platforms by monitoring user metrics with Google Analytics- Collaborated with socialites and influencers to create campaigns that drove engagement and sales
  • Publicis Groupe
    Strategy Intern
    Publicis Groupe Jun 2018 - Aug 2018
    Paris, Ile De France, Fr
    - Prepared ATB (Authorization to Buy) budget approvals for JPMorgan Chase’s new media campaigns- Consolidated weekly reports of industry trends for Zenith Zeitgeist and its clients- Utilized digital analytics tools such as Nielsen Clear Decisions and GWI to analyze the target market of JPMC and made insights about consumer behavior
  • Thomson Reuters
    Marketing Intern
    Thomson Reuters Jun 2017 - Aug 2017
    Toronto, On, Ca
    - Implemented stronger email marketing efforts through launching daily newsletters and CTR analysis- Conducted a competitive analyses over the course of two months by researching competitor's apps and their achievements on the marketing front- Managed the Reuters TV Instagram account while doubling brand engagement and interaction
  • Emmis Communications
    Digital Media Intern
    Emmis Communications Jul 2016 - Aug 2016
    Indianapolis, In, Us
    - Scheduled social media posts and compiled news stories for publication for the various radio stations: Hot97, WBLS, and WLIB to increase social media engagement- Assisted in video production for interviews hosted by Hot97 while updating social media platforms: Facebook, Instagram, Twitter, and Google Plus- Increased Hot97’s Facebook page visits by 34%
  • Pencil, Inc.
    Pencil Fellow
    Pencil, Inc. Jan 2015 - Aug 2016
    New York, Ny, Us
    - Selected to participate in a competitive, two-year career readiness program that prepares and places talented New York City public high school students in full-time internships in Fortune 500 companies, start-ups, and public sector organizations- Developed and utilized career readiness skills including networking, workplace communication, and time management through 60 hours of workshops with leading NYC businesses such as LinkedIn and JPMorgan Chase
  • Awisco Corp
    Inventory Management Intern
    Awisco Corp Jul 2015 - Aug 2015
    Maspeth, New York, Us
    - Improved accuracy of inventory in the warehouse by categorizing welding products so they were easily accessible to retailers, increasing the pace of the workplace- Gained knowledge of different career paths by shadowing employees who worked in the office and assisted them with categorizing excel files

Amy Shan Chen Skills

Social Media Marketing Photography Marketing Social Media Strategic Planning Customer Service Powerpoint Microsoft Office Microsoft Excel Public Speaking Editing Brand Management Digital Media Data Analysis Microsoft Powerpoint Business Strategy Marketing Strategy Graphic Design Project Management

Amy Shan Chen Education Details

  • Cornell University
    Cornell University
    General
  • Fiorello H. Laguardia High School
    Fiorello H. Laguardia High School
    Music

Frequently Asked Questions about Amy Shan Chen

What company does Amy Shan Chen work for?

Amy Shan Chen works for Shan Studios

What is Amy Shan Chen's role at the current company?

Amy Shan Chen's current role is Creative Strategist.

What is Amy Shan Chen's email address?

Amy Shan Chen's email address is ac****@****cil.org

What is Amy Shan Chen's direct phone number?

Amy Shan Chen's direct phone number is (646) 223*****

What schools did Amy Shan Chen attend?

Amy Shan Chen attended Cornell University, Fiorello H. Laguardia High School.

What skills is Amy Shan Chen known for?

Amy Shan Chen has skills like Social Media Marketing, Photography, Marketing, Social Media, Strategic Planning, Customer Service, Powerpoint, Microsoft Office, Microsoft Excel, Public Speaking, Editing, Brand Management.

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