Amy Shaylor Email & Phone Number

Maidenhead, England, United Kingdom

Maidenhead

• Managing the social marketing of N2O as an experiential marketing agency• Developing the social strategy in line with the overall marketing strategy (and delivering results)• Providing our clients with an individual social strategy to help them get the best out of social channels before, during and after their campaigns with us• Developing the marketing strategy for the business alongside the Marketing Manager• Being responsible for our internal email… Show more • Managing the social marketing of N2O as an experiential marketing agency• Developing the social strategy in line with the overall marketing strategy (and delivering results)• Providing our clients with an individual social strategy to help them get the best out of social channels before, during and after their campaigns with us• Developing the marketing strategy for the business alongside the Marketing Manager• Being responsible for our internal email newsletter• Adhoc PR• General marketing and communication tasks (including news/blog/article writing)• Proofreading copy and sub-editing, alongside our Copywriters.KEY ACHIEVEMENTS:• Successfully running client campaigns on various social media channels to amplify messaging of their campaign• Improving perception of N2O's social channels, internally• Spearheading N2O's AdWords project, identifying and highlighting necessity for PPC• Working alongside Business Development Team to identify and target key sectors for growth. Show less

Managing the social media, marketing and PR for the British motorracing team.

High Wycombe

• Managing the charity’s social media sites (writing the social media schedule, liaising with other teams to plan and implement content in line with the charity’s objectives and strategic aims, designing and sourcing images to accompany posts, replying to incoming queries, reporting back to the Senior Management Team)• Writing web content, magazine content, blog posts (researched, written and subbed, pages checked for accuracy and refreshed regularly, liaising with other departments… Show more • Managing the charity’s social media sites (writing the social media schedule, liaising with other teams to plan and implement content in line with the charity’s objectives and strategic aims, designing and sourcing images to accompany posts, replying to incoming queries, reporting back to the Senior Management Team)• Writing web content, magazine content, blog posts (researched, written and subbed, pages checked for accuracy and refreshed regularly, liaising with other departments regularly to ensure up to date content is live, creating news items, newsletter items and email marketing campaigns)• Design work (creating logos, infographics and images for internal and external use on marketing materials, email newsletters, magazine pages and internal and external reports, and updating existing brochures and leaflets to fit in with new charity brand, creating new leaflets in updated branding)• Subbing, editing and proofing• Assisting PR consultant with media enquiries (writing press releases, liaising with journalists and PR agencies)KEY ACHIEVEMENTS:• Growing social media following from 11,000 to 44,000 Facebook fans in just over two years• Driving high levels of interactions, impressions, shares and reach on all platforms• Increasing impressions on social media during the charity’s annual Awareness Week from 500,000 in 2012 to 5.3m in 2015• Increasing interactions on social media during the charity’s Awareness Week from 6,995 in 2012 to 26,800 in 2015• Driving an increase in visits to the website from social media from 6% in 2012 to 44% in 2015. Show less

Amersham, Bucks

• In charge of all the content both on and off-site, and on social media.• Managing a team of five copywriters• Creating quality, relevant and visible content, optimising it for SEO purposes.• Liaising with external front-end and back-end developers to ensure a consistent website, regularly having meetings with the agency to discuss the business needs and come up with strategies for implementing them.• Designing major areas of the website including most notably… Show more • In charge of all the content both on and off-site, and on social media.• Managing a team of five copywriters• Creating quality, relevant and visible content, optimising it for SEO purposes.• Liaising with external front-end and back-end developers to ensure a consistent website, regularly having meetings with the agency to discuss the business needs and come up with strategies for implementing them.• Designing major areas of the website including most notably the homepage banner in addition to landing pages and basket and checkout processes.• Creating HTML emails which were sent to customers on a regular basis.• Gaining experience with Google Analytics as well as liaising with our PPC agency to discuss results, strategies and plans and attend monthly board meetings to present results and rankings. Show less

Chertsey, Surrey

• Working on a team responsible for seven accounts• Writing press releases• Pitching opinion articles and news items to press• Liaising with journalists, interviewing customers, finding new stories including thought leadership• Working to tight deadlines and under pressure.

London, United Kingdom

• Ideal Home MagazineResearching features, choosing items for shopping pages, writing for both the web and the magazine, assisting editor and style assistants• Mother & Baby MagazineWriting both web and magazine copy, assisting on photoshoots, researching for stories and liaising with PRs. Styling shoots and suggesting ideas for photos. Assisting deputy editor and features editor• Berkshire & Buckinghamshire Life Magazine1000-word feature on chef Heston Blumenthal… Show more • Ideal Home MagazineResearching features, choosing items for shopping pages, writing for both the web and the magazine, assisting editor and style assistants• Mother & Baby MagazineWriting both web and magazine copy, assisting on photoshoots, researching for stories and liaising with PRs. Styling shoots and suggesting ideas for photos. Assisting deputy editor and features editor• Berkshire & Buckinghamshire Life Magazine1000-word feature on chef Heston Blumenthal. Due to the status of the chef, this was a challenging but rewarding freelance commission• Travel Daily MediaWriting within the B2B travel sector. Writing engaging and accurate copy, liaising with PRs• The DetourPitching feature ideas and news ideas on the subjects of fashion and beauty to the editor, liaising with PRs to receive information, products and press trips, writing web copy and working to strict deadlines. The Detour had over 200,000 unique page views per month• The Culinary GuidePitching feature ideas and news ideas on the subjects of food and drink, travel and accommodation to the editor, liaising with PRs to received information, products and press trips, writing web copy and working to strict deadlines. Reviewing hotels and restaurants and writing pieces for the site. The Culinary Guide had over 239,000 unique users per month• Reviewed OnlineReviewing CD releases, DVDs and gigs, liaising with PR individuals, to ensuring timely and concise copy is uploaded on the site to appeal to online audience. Show less

Bachelor’S Degree, Journalism, 2:1

NCTJ qualifications in Court Reporting, Subbing and in the NCTJ Portfolio. Gained an in-depth knowledge of Adobe InDesign and Photoshop,

A Levels, English, French, Business, Media

13 Gcses A*-C