Amy Shields, Prc is a President at Nichols Research. She possess expertise in focus groups, marketing research, market research, quantitative research, qualitative research and 45 more skills. Colleagues describe her as "I had the pleasure of working with Amy during my time at the Insights Association (formerly, Marketing Research Association). Amy is a true leader - always present and dedicated to the cause. She devoted her time and energy to the association, helping it to grow to be what it is today." and "Amy is a bright, energetic leader who simply exudes charisma. It's obvious that she's clever, which you'd have to be to hold the position of Director of RESEARCH at the Market RESEARCH Association... However, her true leadership superpower is that she is passionate about her team's mission and she goes out of her way to connect people with opportunities that could accelerate their potential. She's awesome. "