Amy Shoge Email & Phone Number

Linthicum Heights, Md

Owings Mills, Md

• Collaborated with Technical and Operations stakeholders to resolve poor user experiences• Investigated trends in member feedback, validated and scoped reported issues, identified root causes and managed progress towards resolutions.• Partnered with Market Research to conduct user testing analyses to inform UX decisions and standardized style guide • Represented the member voice in both day-to-day changes and future enhancements of member website

Owings Mills, Md

• Managed $1.3M in research studies tracking customer loyalty and satisfaction with operational touchpoints, ensuring quality and accuracy of 700+ data points. • Responsible for contract procurement, vendor management, sample quality and processing, questionnaire optimization, standard and ad-hoc reporting, and verbatim analyses• Delivered results and recommendations monthly to VPs and relevant departments. • Built a strategic partnership with IT leadership, in which I: - improved relevance of content/timing and actionability of results - identified high priority opportunities for enhancing the overall website experience for members - automated Excel dashboard to better visualize and more quickly diagnose factors leading to poor user experiences on the authenticated member portal.

Hanover, Md

• Directly supported 10 Divisional Directors and 200+ branch managers and their sales teams. • Developed custom, industry- and market-specific reports addressing strategic growth initiatives. • Informed on trends and opportunities in hundreds of industries across 10 divisions and 29 segments.

Frederick, Md

Survey Design, Vendor relations, Data Analysis, Reporting, & Consulting

• Developed analyst role within health/pharma-based agency focused on behavioral science• Generated actionable insights from secondary research including Experian/Simmons• Managed vendor relationships including scouting, project implementation and data delivery • Wrote questionnaires/guides and performed all qual/quant analyses, bridging strategic directives with Creative Team and New Business/PR goals• Investigated behavioral drivers/barriers among patients and physicians to guide targeting tactics and overall strategy• Created report decks/dashboards; segmentations; program effectiveness, patient satisfaction and impact analyses; geo-targeting and media mix recommendations; insights for internal POVs/white papers• Worked in metabolic, pulmonary, respiratory conditions; women’s health; pharmacy; personal care services

• Managed the research process for simultaneous projects • Wrote questionnaires, banner/tab plans, and PowerPoint decks• Performed data analysis through SPSS, Excel, and Quantum tables• Managed communication between clients, vendors, Marketing Science department and management• Product Concept Study: Used discrete choice and designed an Excel calculator to predict demand and market size

• Explored attitudes, lifestyles, and habits regarding vision correction for one unique segment• Facilitated 2 focus group discussions, including projective exercises• Used qualitative results to write online survey• Discovered new insights through cross-tab analysis• In-person presentation to client

• TA for Marketing Professor• Designed automated Excel tool to identify scholarship candidates based on several minimum criteria

• Mentored 130+ online college students in their first academic year • Strategically prioritized roster to maximize retention impact (versus control group)• Exposed to the intricacies and decision demands of a small yet rapidly-growing business

• Streamlined data tracking for 760+ vehicles and 55+ employees, reducing task time by 40% • Significantly increased departmental cooperation, information sharing, and confidence• Designed numerical/graphical Excel database tracking ASE certifications over time

• Life Insurance/Health Insurance/Series-6 licensed during this time• Prospected 100 new clients/recruits in 2 months, selling “The WFG Dream”• Learned fundamentals of owning, operating, and building a successful enterprise

• Managed 5 offices separately during training prior to official promotion• Raised branch profitability and customer service index at each • Extensive training on maximizing profitability, fleet growth, account management, and employee development while maintaining excellent customer service standards

Masters, Marketing Research

Bachelor'S, Business/Marketing

Activities and Societies: Alpha Phi Omega