Amy Simpson Email and Phone Number

• Develops and executes demand generation strategies for clients that meets their stated business goals, with a focus in the senior living industry• Expert understanding of demand generation strategies and tactics, included but not limited to: ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, account-based marketing, lead nurturing, and paid media; all features within HubSpot Marketing Hub and Content Hub• Regularly assesses and reports on the impact of demand generation efforts. Creates and presents monthly reports, quarterly business reviews, and additional data-based analysis recommendations

• Developed detailed project plans, including timelines, milestones, and budgets, to guide project execution• Coordinated and lead cross-functional teams, ensuring effective communication and collaboration throughout the project lifecycle• Served as the primary point of contact for clients, providing regular updates and managing expectations• Conducted post-project evaluations to identify areas for improvement and implement lessons learned in future projects• Maintained accurate and up-to-date client records, dashboards, reports, and campaign analysis for clients in HubSpot

• Lead execution of client marketing strategy while working to meet deadlines, budgets, and goals• Collaborated with strategists, writers, developers, and designers to create next-level inbound marketing deliverables• Worked with clients to determine unique opportunities and inbound strategies to generate revenue growth• Assisted with ROI measurement via monthly reports, Quarterly Business Reviews, and HubSpot dashboards

• Managed four production team members, nine freelancers, and two agency partners, as well as supported five marketing directors• Executed plans for company operational challenges, including a solution that reduced monthly reporting time by 53%• Managed two retainer clients and various project-based clients to increase web traffic, boost brand awareness, and generate leads• Lead strategy in reporting and analytics, keyword and website audits, and other marketing activities as well as determining company goals and KPIs

• Contributed in all areas of clinical marketing and communications for UPMC Hamot, UPMC Horizon, UPMC Jameson, UPMC Northwest, UPMC Chautauqua WCA, and UPMC Kane• Planned, organized, and executed marketing campaigns for UPMC hospitals, specialty centers, and primary care offices• Managed projects for various marketing advertisements and campaigns, communicating with clients, designers, and media buyers daily• Assisted with video production planning and shoots, including a commercial budgeting over $1 million

• Engaged clients’ followers and developed content via social media platforms including Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn• Entered, organized, and maintained data analytics from all interactions in marketing campaigns, as well as reported on this data to clients• Formulated both creative copywriting and content marketing for clients' websites and blogs• Continuously aided in Search Engine Optimization techniques

• Displayed a positive and patient attitude on a daily basis that was praised by both employees and customers• Went above and beyond as a student worker by regularly assisting other students with their work • Assisted office staff to research student and nonstudent account issues as needed

• Designed, printed/published, and distributed a variety of promotional materials• Regularly updated website and social media accounts with new products, promotions, events, and information• Completed outside research on relevant topics as assigned weekly• Responsible for organizing a vendor event accommodating 3,000+ people• Collaborated with local vendors to formulate marketing strategies to best suit target markets

• Increased company sales by promoting additional products based on individual customer’s needs and previous purchases. • Exceeded monthly employee expectations and scored exceptional achievement scores on performance evaluations• Assisted managers in training new seasonal employees