At Greenphire, I oversee planning and executing all internal and external communications, branding and public relations efforts. Responsible for planning, development and implementation of Greenphire’s marketing strategies that position the company and its solutions to achieve long term growth, while meeting annual revenue and profitability goals. Specific responsibilities include market development; market research and planning; strategic direction for promotion and campaigns; coordination with sales; and directing the day-to-day activities of the Marketing team.

At PNC, I oversaw content marketing initiatives aimed at driving sales, engagement, retention, leads and positive client behavior for individual investors and insitutions. (PNC Wealth Management, Hawthorn and Institutional Asset Management) Responsibilities include:• Map out a content strategy that supports and extends marketing initiatives and clearly defines content distribution across all stages of the client and prospect journeys• Play a key role in the development of systems, standards and best practices for content creation, formatting, distribution, maintenance and repurposing• Work with subject matter experts to format content for use on specific marketing channels and leverage marketing data to develop content themes/topics • Ensure content is consistent and on-brand in terms of style, quality and tone across all channels, including web, social, media, email, video, print and branch

FS Investments is a leading manager of alternative investment funds.In my role as Director of Social Media, I was responsible for:- Leading the development of an innovative social media strategy to drive followers, engagement, advocacy, community-building, and conversion.- Working with teams across the company to develop and manage the editorial calendar for social media communications.- Establishing social media metrics and benchmarks for all programs.- Supporting company events and sponsorships with social activity.- Staying up-to-date on social marketing trends and best practices.

The SEI Advisor Network provides a complete outsourced solution for independent financial advisors - including investment, technology and practice management services. In my role as a marketer, my goal was to showcase how our business solution can help advisors grow. In the eight+ years that I worked at SEI, I held multiple roles within the Advisor Marketing Team and my responsibilities have included: email marketing, website development, blogging, webinar planning and execution, video production, event planning, marketing consulting, collateral fulfillment and more. Upon leaving SEI, my final role focused on Digital Marketing Strategy and Execution:-Writing and planning for our blog, www.seic.com/PracticalllySpeaking-Launch of Twitter, Facebook, and LinkedIn profiles for myself and colleagues-Developing interesting content that people really want to read and share-Creating a Benefits Program that incentivizes advisors to grow with SEI-Planning and executing events for our top advisors-Writing scripts and video production for Quarterly Video Updates-Drafting Sales Presentations that work.I also love interacting with advisors - meeting with them in-person and chatting online, to hear what their marketing challenges are and making suggestions for improvement. I look forward to speaking with you soon!

As Marketing Coordinator of SES Advisors / Steiker, Fischer, Edwards and Greenapple (One of the nation's largest ESOP legal, financial and administrative teams), I was responsible for the planning / budgeting / execution for the companies' marketing activities. My responsibilities included: planning nationwide, bi-yearly seminars, getting key stakeholders published in trade journals, coordinating conference sponsorships and speaking engagements, producing quarterly newsletters, maintaining the company website and drafting case studies, rebranding the firm's marketing materials and managing print inventory, planning the company retreat and more.

As Special Projects Manager of the International Visitors Council, I managed the City of Philadelphia's Sister Cities Program, as well as planned many "fee for service" projects. A truly rewarding experience that allowed me to see Philadelphia through the eyes of the world as well as promote positive images of Americans to international visitors.