Amy Chen Email & Phone Number

San Mateo, California, Us

San Clemente, Ca, Us

Cerritos, Ca, Us

Led the development and implementation of new CareMore brand including strategy, brand guidelines, and brand assets. Oversaw the design and launch of new website and ongoing content updates. Revamped and led patient communications oversight process to ensure brand integrity and optimal patient experience. Managed Public Relations, internal and external communications plans and social media strategy. Managed the execution of health plan mandated materials including Annual Notice of Change (ANOC), Evidence of Coverage (EOC), Summary of Benefits (SB), Pre and Post Enrollment packets and materials and ensured that all documents meet regulatory requirements and timelines. Drove health plan growth through integrated marketing campaigns for Annual Enrollment Period (AEP) and other opportunities which included Direct Mail, TV, Online, Mobile, OOH, Radio and Print. Provided sales support to field sales and brokers via marketing collateral to drive enrollment. Managed patient centric initiatives to drive engagement such as Flu Shots and Hospital Avoidance. Led team of seven marketing and communications associates. Key initiatives:● Led initiative to streamline annual ANOC EOC process through automation and new software implementation● Oversaw the launch of Aprimo application enterprise wide that enabled Legal and Compliance to have central intake for materials submissions which increased transparency and compliance adherence● Launched MarCom web application for Sales that enabled better and faster customization of sales support materials

Burbank, Ca, Us

Oversaw worldwide home entertainment brand strategy and marketing campaign executions across Sales, Creative, PR, Promotions, Social, TV and Online Media, Legal and Operations with direct P&L responsibility for over $330MM Net Revenue and $35MM in marketing budget annually. Developed marketing campaigns to achieve short term goals while driving long term business objectives such as digital growth, CRM engagement and optimized media mix. Developed and managed all Hobbit, Lord of the Rings, and DC Entertainment films’ annual and multi-year product lifecycles. Managed and developed team of one director and two managers.Project highlights:● Executed global online fan contest across 21 territories which included creating promotional assets and website, legal filings, and establishing customer service protocols; Contest generated 82MM total social impressions ● Collaborated with Trade Marketing and Sales to create comprehensive cross divisional iTunes marketing campaign for The LEGO Movie that became best-in-class online merchandising standards for future releases. Ran all business development activities including content creation for global launch, negotiations, third party relationships and approvals, and marketing.

Burbank, Ca, Us

Developed and oversaw national home entertainment marketing strategies and campaigns for WB films products across physical and digital channels. Managed releases generated $260M in total net revenue and exceeded profit goals by 16%. Responsibilities included determining best product mix and pricing within channels to maximize revenue and profit, media mix, P&L management, and partner relationship management. Led cross-functional teams to implement integrated marketing tactics and unique promotional opportunities with key partners. Conducted quantitative analysis to support business planning and strategy such as pricing, optimal release windows, and financial impact of new initiatives.Managed the development and workflow of two Marketing Managers.

Burbank, Ca, Us

Developed and executed integrated home entertainment marketing campaigns for Warner Bros theatrical films. Titles managed generated $1.3B in total net revenues from 2007-2012. Responsibilities included marketing and creative strategy development, competitive and financial analysis, P&L management, and cross functional group leadership. Managed the development and workflow of Marketing Analyst.Project Highlights: ● Launched first ever interactive BD-Live event with The Dark Knight which included generating consumer education content about the BD-Live technology.● Utilized mobile apps and QR codes to drive awareness, engagement and product purchase interest among target consumers.

Burbank, Ca, Us

Developed international product and marketing strategies for WB theatrical titles and worked with territory marketing teams to locally execute plans. Liaised with other WHV departments to ensure international markets receive necessary support and materials for timely and successful executions of marketing campaigns.

Burbank, Ca, Us

Glendale, California, Us

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, English