Amy Sparrow Email & Phone Number

United Kingdom

Hinckley, England, United Kingdom

United Kingdom

Event and Harley Owners Group (H.O.G) lead:Plans and executes long term strategies for the development of customer experience programs forcore and outreach customers.Develops training programmes for community and materials for Dealers in connection with customer experienceprogrammes.Negotiates contracts with Dealers, Vendors and Suppliers to meet the requirements of all aspects ofcustomer events and programmes.Develops member benefits, systems and programmes to deliver year on year growth of repeatmembers.Responsible for all member communication in market including local customer group magazine and social content.Works with the local marketing team to deliver marketing for related promotions and support forcustomer experience events.Oversees and supports budget responsibility for customer experience programmes.

Dorset, England, United Kingdom

My role at Muc-Off was very diverse and my first in a FMCG company. Responsible for B2C global marketing in the Powersports sector (Supercross, Motocross, Enduro, UTV, V-Twin, Superbikes) as well as athlete management/ sponsorship and global PR. Achievements/Role:- Implementing strategies that increase market share- Managing press relationships globally- Leading the marketing strategy and campaign plans for Powersports to achieve business objectives- Athlete Management and sponsorship- Building and developing strong partnerships- Maximizing ROI on campaigns and athlete portfolio- Analyzing industry trends and consumer data

Building, managing and monitoring H-D’s and social media channels, sourcing content to drive to consumers commercially as part of a regional and market channel mix. Choreographing H-D’s social content to support the International business objectives and marketing KPIs.Achievements/Role:• Leading, advising and delivering an international Facebook consolidation • Building organic/engaging campaigns with brand influencers/ambassadors• Managing agency relationships and ensuring content budget is maximised• Sourcing, creating and sharing engaging content across market channels during COVID-19• Aligning with the PR and Retail manager on social strategies and KPI’s • Creating ‘best practices’ for social channels internationally• Leading new reporting structure for international content

Silverstone, England, United Kingdom

Responsible for enhancing the representation, media presence and customer reach of Husqvarna Motorcycles UK Ltd (street/off-road), WP Suspension (street/off-road). GasGas UK and KTM Group Motorsport Achievements/Role:• Organising UK product launches for both WP Suspension and Husqvarna Motorcycles• Managing budgets for PR based activities • Generation of non-endemic press relations and content seeding to wider audiences• Management of content/team launches for UK Motocross teams under KTM Group• Creating sponsorship portfolios for UK Motocross teams under KTM Group • Management of ambassador and influencer relationships and creating strategic content plans• Aligning with the sales team to create commercially driven campaigns • Liaising with dealer network on PR/marketing activities• Growth of new regional social media channels• Creating and planning content for regionalised social media channels

Worldwide

Responsible for all press and media enquiries for HRC MXGP and smaller Honda European teams in the FIM Motocross World Championship. Travel/field based role within the MXGP series.Achievements/Role:• Organising the 2018 CRF250R launch at the Belgium and Assen GP 2017• Managing team sponsorship requirements (I.e. Ride with the Pro competition- Fox Europe)• Creating videographer and photographer briefs based on sponsorship requirements• Regular press coverage in specialist and national media (globally)• Weekly team updates (race previews, qualifying, race reports injury updates, sponsor PR)• Building and maintain relationships with international press and key team sponsors • Week to week management of rider responsibilities• Growth of HRC and HME social media interaction across all social platforms• Working on the 2017 media launch for the CRF450R/RW

Farringdon London

Crash.net is the biggest Motorsport website in the world reaching 1.5million users each month. Moto is the biggest motocross media in the UK. Moto Magazine was the first fully interactive digital magazine in the motorcycle industry in the UK.- Rebranding Moto into digital platforms- Growth and development of social platforms (Moto and recently Visordown)- Content sourcing/creating (online and in app)- Managing a small team- Event planning (shows etc.)- Building and growing strong relationships- Utilizing budgets to get the best out of a campaign.- Structuring monthly launches, growing App downloads etc.

South West England

MCN is the worlds biggest selling Motorcycle Newspaper. this was a field based role managing Motorcycle Dealers in the South West of England who advertised with the paper.Achievements/Role:-Building and maintaining strong customer relationships.- Growing revenue and new customers.- Selling on multi- media platforms; print/online advertising/iPad advertising/ Social- Creating new sales/feature ideas for MCN Local.- Assisting with advert creation with both print and online.- Presenting regularly to dealer principles/ management.

London, United Kingdom

Moto Magazine is the biggest selling off-road magazine in the UK reaching over 300,000 people through combined advertising of online and print. As the Account Manager of Moto Magazine this means I am responsible for the proposals and planning of the display/on-line advertising as well as the classified bookings. This role was very versatile as I was also able to have an input on editorial, marketing, planning, social media, website editorial. I was able to use each tool to ensure that advertising campaigns were able to reach their full potential and offer the client the best value for thier budgets.

London

Moto Magazine is the UK's biggest selling Motocross Magazine and also houses the UK's biggest online audience for off-road users.My role here initially was to sell and plan classified adverts in Moto Magazine and also ensure their online adverts were deliveredon time, With many projects I was also responsbile for to over see advert design for individual advertisers and create adverts with the edesign team.