Amy Spencer

Amy Spencer Email and Phone Number

Vice President of US Marketing at HSO | B2B Marketing & Sales Alignment Champion | High-Performing Team Builder @ HSO
Amy Spencer's Location
Washington DC-Baltimore Area, United States, United States
Amy Spencer's Contact Details
About Amy Spencer

I am a B2B marketing leader that gets sales—figuratively and literally. With decades of hands-on experience and a pragmatic approach, I build and lead high-performing marketing teams that help technology and professional services firms achieve remarkable results. I’m all about improving marketing’s impact on sales. A big part of my career has been in the Microsoft channel—building marketing from the ground up and driving demand generation for what have become Microsoft's top business application and Azure partners. These software consultancies and systems integrators include The Taylor Group (aka ManagedOps & Surebridge), Navint (acquired by Tribridge and then DXC Technology) Innovia Consulting, and AKA Enterprise Solutions which merged with HSO in 2020.I’ve also led North American marketing for Cordys, the cloud-based BPM software company founded by Jan Baan, and strategic initiatives to better align sales and marketing at Kronos (now UKG), the leader in workforce management and HCM solutions. Most importantly, I am passionate about aligning marketing with sales to drive exponential growth and helping others develop their marketing prowess.Specialties: • Developing High-Performance Marketing Teams• Marketing Strategies to Support Ambitious Growth Goals• Acquisition Integration and Rebranding• Demand & Lead Generation• Sales & Marketing Alignment• Sales Enablement & Effectiveness• Industry & Vertical Marketing • Messaging & Copy Writing• Project Management• Lead Management Processes • CRM Systems (Salesforce, Microsoft Dynamics 365 CRM / CE, Sugar, ConnectWise, Siebel)• Marketing Automation (HubSpot, Act-On, Dynamics 365)• Content Management (Ektron, WordPress, Umbraco)• Web Site Redesign & Rebranding

Amy Spencer's Current Company Details
HSO

Hso

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Vice President of US Marketing at HSO | B2B Marketing & Sales Alignment Champion | High-Performing Team Builder
Amy Spencer Work Experience Details
  • Hso
    Vice President Of Marketing, Us
    Hso Nov 2020 - Present
    Amsterdam, North Holland, Nl
    I came to HSO through the acquisition of AKA Enterprise Solutions and lead the US marketing strategy and team.HSO leverages the full power of Microsoft technology to transform the way you work and improve business performance. We help organizations modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation.
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  • Hso
    Director Of Marketing, Us
    Hso Aug 2020 - Nov 2020
    Amsterdam, North Holland, Nl
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  • Hso
    Director Of Marketing, Aka Enterprise Solutions
    Hso Jun 2016 - Aug 2020
    Amsterdam, North Holland, Nl
    **AKA was acquired by HSO in August 2020. **Led the go-to-market strategies, messaging, and demand generation for the company's financial services practice and cross-industry offerings. I was also responsible for marketing operations, including the website, marketing automation, lead management, and the internal use of CRM by sales and marketing.AKA built a reputation as one of Microsoft's top business applications partners by helping organizations digitally transform the way they operate using Dynamics 365 (ERP and CRM), Power Platform, Azure, and Cloud Services. Every solution is designed to help our customers realize their vision by breaking down barriers and delivering fast time to value in a fast-moving world.
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  • Hso
    Director Of Marketing, Green Beacon Solutions
    Hso Jan 2015 - Jun 2016
    Amsterdam, North Holland, Nl
    **Green Beacon Solutions was acquired by AKA Enterprise Solutions in June 2016.**Built marketing from the ground up for a Microsoft partner that specialized in implementing Dynamics 365 CRM and ERP solutions. As part of the leadership team, I was responsible for the company's go-to-market strategies, demand generation, messaging, business development, website, and marketing operations. This included lead management processes, implementing marketing automation, and optimizing the internal use of CRM. I continued in this role after the acquisition.
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  • Datron Dynamics
    Marketing Director
    Datron Dynamics Apr 2013 - Jan 2015
    Milford, Nh, Us
    Led the North American marketing strategy and team for a German manufacturer of highly precise industrial machining centers and dental milling machines. More than likely, an electronic you depend daily was made or prototyped on a DATRON high-speed machining center. DATRON German-engineered milling machines are used by world-class manufacturers in a broad range of industries including: electronics, aerospace, medical and dental devices, automotive, firearms, engraving, thermoforming and many others.
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  • Innovia Consulting
    Marketing Director
    Innovia Consulting Oct 2009 - Apr 2013
    Onalaska, Wi, Us
    First as an fractional Marketing Director, and then as a full-time employee and member of the management team, I led marketing for an ERP software consulting firm that specializes in Microsoft Dynamics 365 Business Central (aka BC, NAV, and Navision).
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  • Amy Spencer Marketing, Llc
    Founder & Principal Consultant
    Amy Spencer Marketing, Llc Sep 2009 - Apr 2013
    ASM provided consulting and fractional VP/Director of Marketing services to technology and professional services firms on how to increase marketing’s impact on sales. We employed a unique blend of strategic planning and talent for hands-on execution to help companies focus their marketing efforts on what matters most – driving business growth. We're passionate about aligning marketing with sales, mapping marketing initiatives directly to business goals, and driving measurable results. Specialties include:• Marketing Strategy • Outsourced/Fractional Marketing VP/Director Services• Sales & Marketing Alignment Consulting• Marketing Plan & Budget Development • Lead Generation Advice & Program Development • Outsourced Campaign & Project Management • Marketing Assessments • Case Study Development • Messaging & Copy Writing
  • Navint Consulting (Acquired By Tribridge, Which Is Now Dxc Technology)
    Director Of Marketing
    Navint Consulting (Acquired By Tribridge, Which Is Now Dxc Technology) May 2007 - Jul 2009
    Led marketing for a $34M business management and technology consulting firm that specialized in Microsoft Dynamics, SAP and Oracle business applications for mid-size and Fortune 500 organizations.
  • Kronos Incorporated
    Sr. Marketing Manager, Sales & Marketing Alignment
    Kronos Incorporated Nov 2005 - May 2007
    Lowell, Ma, Us
    Led strategic initiatives to improve alignment between sales and marketing for a global provider of Workforce Management Solutions with $650M in revenue and 3,000 employees (100 in marketing and 250 in field sales). • Reported to CMO and worked closely with Sales VP to develop processes and practices that had a direct impact on revenues. • Advocated for, and led implementation of, Customer Message Management (CMM) - the leading methodology for creating differentiated customer value messages and sales tools that enable highly consultative conversations / prospect engagements. • Played a key role in a cross-functional team that delivered innovative sales effectiveness training to drive 20% growth in the sales pipeline and 12 – 15% increases in product line revenue.
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  • Ektron, An Episerver Company
    Marketing Programs Manager
    Ektron, An Episerver Company Aug 2004 - Nov 2005
    Nashua, Nh, Us
    Managed global advertising and lead generation for a "Technology Fast 500" company that develops web content management systems and whose clients include BMW, Kellogg’s, CBS, Ringling Brothers Circus, Sony & LG.
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  • The Taylor Group (Aka Managedops, Surebridge & Navisite)
    Marketing Programs Manager
    The Taylor Group (Aka Managedops, Surebridge & Navisite) Jun 1998 - Aug 2004
    Drove national demand generation for a leading systems integrator and application service provider specializing in Microsoft Dynamics, PeopleSoft and Siebel. Helped the company navigate through several name changes and acquisitions with accountability for 50+ integrated marketing campaigns per year. Controlled budget of $1 million.

Amy Spencer Skills

Sales Enablement Direct Marketing Marketing Strategy Lead Generation Lead Management Social Media Project Management Content Management Vertical Marketing Sales And Marketing Alignment Demand Generation B2b Marketing Email Marketing Online Marketing Crm Seo Integrated Marketing Marketing Start Ups Marketing Communications Strategy Sem Saas Cross Functional Team Leadership Management Sales Operations New Business Development Leadership Sales Management Marketing Management Professional Services Sales Business Process Program Management Erp Salesforce.com Strategic Partnerships Marketing Automation Market Planning Customer Relationship Management Enterprise Resource Planning

Amy Spencer Education Details

  • The College Of New Jersey
    The College Of New Jersey
    Communications

Frequently Asked Questions about Amy Spencer

What company does Amy Spencer work for?

Amy Spencer works for Hso

What is Amy Spencer's role at the current company?

Amy Spencer's current role is Vice President of US Marketing at HSO | B2B Marketing & Sales Alignment Champion | High-Performing Team Builder.

What is Amy Spencer's email address?

Amy Spencer's email address is as****@****aes.com

What is Amy Spencer's direct phone number?

Amy Spencer's direct phone number is +161748*****

What schools did Amy Spencer attend?

Amy Spencer attended The College Of New Jersey.

What skills is Amy Spencer known for?

Amy Spencer has skills like Sales Enablement, Direct Marketing, Marketing Strategy, Lead Generation, Lead Management, Social Media, Project Management, Content Management, Vertical Marketing, Sales And Marketing Alignment, Demand Generation, B2b Marketing.

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