Amy Stiteler Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Greater St. Louis

Oversee all marketing communications, community involvement, charitable sponsorships, and social media for a full-service, not for profit financial institution with 140,000+ members and 25 branches in metro St. Louis and Chicago.• Work closely with the Vice President of Marketing and report directly to the CMO, while providing leadership and direction to a Communications & Social Media Specialist, and a Community Relations & Creative Specialist.• Write, review, and edit member communication from marketing and other departments (including member newsletters); collaborate with internal communications team on development and dissemination of messages to employees.• Oversee community involvement, volunteer opportunities, and tracking of volunteer hours for the entire organization.• Serve as point of contact for external partners regarding donations, volunteers, charitable sponsorships, and financial education.• Created online store for promotional items for all branches, welcome kits for new employees and personal, employee wearables.• Manage all social media channels: develop and schedule content, consider contests and promotions, respond to comments.

St Louis, Missouri, United States

Developed and implemented marketing strategy to build brand awareness, gain placements, and drive sales for a progressive Ready-to-Drink (RTD) beverage business with a portfolio of canned cocktail brands.• Managed all social media channels including scheduling, posting, boosting, responding, and providing weekly analytics to executive team; ensured three websites were up to date with product information and responded daily to all customer inquiries.• Oversaw the creative process with outside agencies to develop sell sheets, POCM, digital assets, social media, and packaging designs for Franks Red Hot Bloody Mary ®, Tipsy Tomato Bloody Mary® and TGIFriday’s ® canned cocktails.• Maintained EnnobleBeverages.com to ensure wholesalers had product information and creative assets to support the brands.• Identified and managed sponsorship opportunities and activation via sampling teams, event look and feel.• Collaborated with distributors in 44 states to activate brand rollouts, sampling events, and marketing plans.• Created online store enabling distributors to order promotional products to support the Tipsy Tomato brand.

St Louis, Missouri, United States

Oversaw development & execution of marketing communications, messaging, and strategic direction for corporate departments for an employee-owned company which delivers the most complex commercial construction projects across the U.S.• Provided leadership and direction to a Senior Writer and Marketing Data & Asset Manager to ensure alignment with corporate goals, standards, and brand guidelines in development of a wide variety of internal events and communications materials.• Collaborated with corporate department heads to develop marketing communication strategy and materials including printed material, intranet content and videos for Safety department, awards and videos for Quality department., website and printed content for Human Resources (Benefits and Recruiting), and general communication support for Finance and IT departments.• Coordinated annual Shareholders’ Meetings in five locations for a total of 2,500 participants; created agenda, worked with creative team on content, partnered with external A/V team to execute, focused on employee engagement.• Oversaw the video creation (interviews with executives and project teams, coordinated project photos, information) for top-10 projects in the country, which were shared at the annual Shareholders’ meetings.• Planned and executed Employee Engagement events including Ultimate McCarthy Challenge (national), Thanksgiving Food Drive, Chili Cook-off, and Employee Ownership month.

St Louis, Missouri, United States

Promoted to oversee brand marketing, project management, and event strategy for the Marketing Communications department.• Served as member of Marketing Steering Committee, representing Marketing Communications to share best practices. • Collaborated with corporate department heads (Safety, Quality, Human Resources, Finance, IT) to develop marketing communication materials; liaised with creative team and senior leadership. • Coordinated all details of corporate Fall seminar including venue selection, content creation, agenda, communication with presenters/regional leadership, and coordination with creative team.• Set up new store vendor for corporate apparel and promotional premium items to support brand awareness initiatives. • Enhanced and further developed relationships with regional leadership and corporate departments.

St Louis, Missouri, United States

Recruited to create e-mail blasts to clients and write advertising copy for print and web campaigns.• Wrote stories about projects, people, company events and initiatives for use on company intranet; devised communication pieces for benefits enrollment, and oversaw holiday program (client gifts, printed & electronic cards, and employee cards)

Greater St. Louis Area

Recruited to build relationships and expand Experiential Marketing business with clients nationwide for an exciting agency with three divisions: Traditional media, Creative and Experiential. My focus was on the Experiential side of the business. • Directed experiential marketing sales efforts including ideation, client sales, project planning and management, client relations, program execution oversight, and providing proof of performance to clients.• Contributed to growing the experiential side of the company which focuses on the "never been done before," non-traditional media and altering perceptions for brands, entertainment companies and attractions.• Worked on nationwide projects which include everything from brand ambassador programs to web-based initiatives and PR stunts; main programs have been executed for client Anheuser-Busch Urban Centers.• Implemented several projects which had a direct impact on sales in specific retail accounts, with a lift of 10-15%.

Greater St. Louis Area

* Guided the creative development and execution of advertising and promotional activities for Brewery Experiences, including the World Headquarters Brewery Tour Center, four field Locations of the Brewery Tour Centers, Grant’s Farm, and the World-Famous Budweiser Clydesdales, to drive awareness and promote the A-B brands.* Cultivated and managed relationships with agencies and internal partners to develop effective marketing solutions. * Oversaw the public relations, advertising and marketing efforts supporting the opening of The Biergarten at Anheuser-Busch (July 2013).* Led the “Women in Beer” initiative to create networking opportunities for, and make brand ambassadors of, the women who work for the independent wholesalers and A-BInBev corporate.* Developed the Holiday Lights weekend events to draw guests to the St. Louis Brewery Experience. Year two grew by 200% with over 50,000 visitors.* Planned and managed internal department activities as a member of the Marketing Employee Engagement Team, which include the annual Golden Eagle Awards for Excellence in Marketing, Field Days and other activities to enhance employee satisfaction.

Greater St. Louis Area

Supported brand strategy through development and implementation of marketing programs for iconic company properties.* Guided the creative development and execution of advertising and promotional activities for the World Headquarters Brewery Tour Center, Grant’s Farm, and the World-Famous Budweiser Clydesdales to drive awareness and promote the A-B brands.* Cultivated and managed relationships with agencies and internal partners to develop effective marketing solutions. * Developed and managed a comprehensive training and development program for 150 Marketing Department employees to increase their knowledge base, improve leadership skills, and stay current with A-B internal programs.* Tracked progress and engagement to ensure all employees complete the appropriate courses by specific deadlines.* Led the “Women in Beer” initiative to create networking opportunities for, and make brand ambassadors of, the women who work for the independent wholesalers and A-BInBev corporate.* Assisted with recruiting and training the best and brightest Marketing MBA interns and MBA graduates to help grow the company.* Planned and managed internal department activities as a member of the Marketing Employee Engagement Team, which included the annual Golden Eagle Awards for Excellence in Marketing, Field Days and other activities to enhance employee satisfaction.

Greater St. Louis Area

Managed creative development for Budweiser print, OOH, point-of-sale, and digital advertising initiatives.* Created innovative marketing strategies, and provided leadership and direction to agency partners to bring brand direction to life by building brand image, increasing brand awareness, and delivering the most impactful promotional programs.* Collaborated with Media, Sports Marketing, Consumer Insights, P.R., Trade Channel Marketing, Packaging, and Sales teams in on-going program development; managed in-market execution and served as contact for field and wholesaler communication.* Managed $15 million annual program budget and tracked & communicated monthly budget variances to latest estimates.* Analyzed key in-flight programs including sales impact, share impact, brand health, consumer impressions and connections, public relationship and viral impact; communicated feedback and key learning’s, and shared best practices with all brand teams. * Developed 360 scope for brand marketing programs for July 4th, Olympics, Music Programs, Latino and St. Patrick’s Day.

Greater St. Louis Area

Promoted to manage brand marketing and advertising strategy including creative, retail, geographic and packaging initiatives.* Developed and implemented brand strategic plans, innovative advertising and marketing strategies, and sales promotion initiatives to build brand image, increase awareness, promote product attributes and positioning, and grow consumer demand.* Launched a reformulated and repackaged BORBA Skin Balance Water (non-alcohol, vitamin-enhanced beverage), in partnership with BORBA LLC with a $4 million budget for creative development, sales materials, print and digital advertising.* Managed relationships, and developed annual brand plans to support Monster Energy and Bacardi USA partnerships; presented plans for approval, and communicated programs to the A-B wholesaler system for POS and on-premise promotion execution.* Led cross-functional teams to evaluate and develop brand marketing and advertising strategy to position brands for growth.* Managed all aspects of product launches from market testing to national distribution, oversaw the creative process with outside agencies and internal partners, developed communications materials, and assisted with sell-in to major accounts.

Greater St. Louis Area

Directed sales promotion programming to deliver brand strategy at retail while maintaining proper image cues.* Developed and managed retail sales promotion programs designed to grow volume and share, and increase retailer profit at 35 national off-premise and on-premise retail accounts including QuikTrip, Food Lion, Buffalo Wild Wings and HMS Host.* Created, negotiated, and implemented cross-merchandising promotional opportunities with consumer products partners including Frito-Lay, Jack Link’s, DiGiorno, and Kingsford and coordinated execution details with national retail partners.* Worked closely with 6 Sales Directors to align goals and objectives with retailers, and to create presentations and sell-materials. * Partnered with agencies to build programming for key selling seasons, including customized POS, and geographical plans.

Greater St. Louis Area

Promoted to lead the negotiation and activation of major music venue, movie studio, concert tour, and event sponsorships.* Developed and executed entertainment marketing strategies and tactics to support brand objectives and deliver meaningful and impactful experiences for consumers, retailers, and wholesalers at public shows and private/corporate events.* Negotiated contracts, and managed sponsorship agreements with 12 major music venues and artists including Tim McGraw, 3 Doors Down, Marc Anthony, Sheryl Crow, Sting, and Dierks Bentley with an $8 million annual budget.

Greater St. Louis Area

Promoted to World Headquarters to manage alignment between Brand Teams and national on-premise promotion activation.* Served as liaison between 50 On-Premise Marketing Coordinators and the St. Louis-based brand teams to assist with program development, and ensure feasibility of effective implementation in on-premise contemporary adult accounts nationwide.* Developed and implemented all training programs for 200+ promotional representatives, addressing emerging opportunities in the contemporary adult market; created and executed fully-integrated programs while managing a $1.0 million budget.

Greater Chicago Area

Promoted to manage On-Premise Marketing Coordinators (OMC’s) and wholesaler marketing programs in a 9-state territory.* Coached, trained and motivated a team of 9 OMC’s, to ensure successful promotional program implementation and shared equity guideline compliance by Contemporary Marketing Representatives at 36 wholesalers in the territory.

Greater Chicago Area

Promoted to recruit, train, and mentor a team of 5 marketing representatives conducting promotional activities in Chicago.* Oversaw the creation and execution of grass roots marketing, promotional, merchandising, and sampling programs in 90 key contemporary adult accounts to build brand awareness and image; increased sales by up to 20% in targeted accounts.