Chief Public Affairs/ General Manager
Mumbai Area, India
• Launched and managed YouWeCan: Fight Cancer initiative by Indian Cricketer Yuvraj Singh. • Managed CSR associations and Fund Raising from various HNIS, Community Donations and Corporates • Impact Assessment and reporting for CSR projects. • Raised 7.5 cr annually for CSR initiatives of YOUWECAN Foundation.• Launched YouWeCan Fashion: Co-owned rights of Merchandising along with Yuvraj Singh• Managed Partnerships with Flipkart.com, yebhi.com, jabong.com, zivame.com, collectabillia.com and other e-commerce platforms• Co-Branding with Victorinox Knives for Special Edition YouWeCan Knifes – Sold over 6000 units in 3 months. • Raised 6 cr in 2 months through online campaign 121212 (12 December 2012) in support of cancer awareness and screening drives. • Generated Sales of 100,000+ Units (Tee shirts, Caps and other merchandize) in span of 24 months generating sales of over 6 cr through various channels like Influencers, Affiliates, Ecom Platforms and Institutions. Key Wins: Punjab State Government for Cancer Screening drive in state, Jharkhand Govt. for Cancer Screening and Awareness campaign, Haryana and UP State governments for Cancer Screening and AwarenessPlayed a crucial role in inclusive growth of Yuvraj Singh Foundation - • Organizing Fundraising Events – Charity Dinners Auctions• Fundraising from Corporates under Corporate Social Responsibility• Implementation of CSR Projects• Monitoring, Impact Assessment, and reporting to stakeholders• Delivering Bachat Lamp Yojna (2011-12) for Delhi Govt. & Andhra Pradesh Govt.• Representing Organisation in various events and conferences• Drafting RFPs for funding to other NGOs and Agencies• Led ‘Paathshaala Initiative’ – Education for underprivileged children in Gurgaon, Delhi, Jamshedpur, Chennai, Goa. • Managed Public Relations for Yuvraj Singh and his Foundation.