As the Convener of the National Road Safety Mission, I spearhead our commitment to revolutionize road safety education. Guided by our mission to educate and empower for safer roads, and our vision to significantly reduce road-related injuries, I lead our team in implementing innovative, interactive methodologies. Our goal is to cultivate a culture of safety, impacting millions and aligning with global safety standards. I am dedicated to fostering partnerships and driving long-term change, ensuring a safer future for all road users.

ICode.org is a global platform for benchmarking the learning outcomes of k12 students for Coding. We use the Code-Test-Debug-Run process within a Python or Scratch environment, where the students test their skills and knowledge in a live, interactive, and adaptive environment. The challenge has been designed where students need to choose and enter the best possible code to win points, clear maximum number of levels within 60 mins. I am working with ICode Hong-kong office to drive Partnerships and Alliances in South Asia, the Middle East, and North Africa. My role includes assuring B2B partnerships for Business growth for the organization. Key wins - Launched ICode Global Hackathon (B2B) in Australia, Singapore, Malaysia, Indonesia, South Africa, Ghana, and other countries. Participation in India increased from Zero to 75000+

• Responsible for end to end ownership of Sales process from Sales Planning, Channel Planning, Lead Generation, Lead Nurturing, Pitch, Solutioning, Commercial Negotiations and Client On-boarding.• Account Hunting - Identifying prospective sales qualified leads and using a mix of strategic and tactical sales strategies to convert them.• Relationship management with the external stakeholders including Donors, HNIs, Partners, Companies, Government Agencies, and others. • Engaging in dialogue with advocacy forums like CII, PDH, FICCI and others for upbringing Arts as CSR Initiative among the industry. • Strategizing the CSR Approach for engagement of the companies and society. • Support in Monitoring and Evaluation of the projects.• Responsible for new business avenues • Successfully delivered Confluence Ideathon 2020; An Arts Hackathon with over 20Lacs as prize and 10 Crore incubation fund.

Efficiently conceptualized and launched ProSports League – an interactive, Realtime Cricket Trading Exchange game and ProSports11 - fantasy game for sports fans. • Managing Brand Communications, Social Media Marketing, Content Marketing, CRM Initiatives, PR, SEO, Digital Media buying, Consumer Analytics, Market Research, Events and BTL Activations for driving user growth. • Curating social media strategy including content and advertisements.• Relationship management with the external stakeholders including vendors, agencies, colleges and universities (for campus hiring)• Hyper growth strategies including Influencer marketing, affiliate marketing and others to increase the user base. • Managed Marketing spends of 1.5 Crore.• Grew user base by 400X within a span of 4 months. • Key role in defining the product and features for constant improvisation/innovation.• Managing and Mentoring an Operations Team of over 20 resources and 10 strategic partners• Team Expansion – Recruitment (marketing, sales and service operations)

Founded Impute Yak Communications Pvt. Ltd to facilitate Social Campaigns and CSR advisory to corporates and NGOs - Planning and execution of Marketing/Branding Campaigns for Start-ups, Governments  Programs and campaigns for NGOs Fund-raising for Non-Profit & Charity Organisations  CSR Consulting to Corporates

• Led the Government Division that was responsible for liaising with Center and various State Governments for projects and collaborations. • Grew the sales of division from 3.5 cr to 5.4 cr within a span of 21 months• Responsible for end to end process from Sales Planning, Lead Generation- Nurturing, Pitch, Solutioning, Commercial Negotiations and On-boarding for government departments. Key Client Wins : UIDAI, Incredible India, Mumbai Police, Haryana Govt, Govt. of J&K for projects ‘Mission Hifazat’ and start-up Kashmir.

• Launched and managed YouWeCan: Fight Cancer initiative by Indian Cricketer Yuvraj Singh. • Managed CSR associations and Fund Raising from various HNIS, Community Donations and Corporates • Impact Assessment and reporting for CSR projects. • Raised 7.5 cr annually for CSR initiatives of YOUWECAN Foundation.• Launched YouWeCan Fashion: Co-owned rights of Merchandising along with Yuvraj Singh• Managed Partnerships with Flipkart.com, yebhi.com, jabong.com, zivame.com, collectabillia.com and other e-commerce platforms• Co-Branding with Victorinox Knives for Special Edition YouWeCan Knifes – Sold over 6000 units in 3 months. • Raised 6 cr in 2 months through online campaign 121212 (12 December 2012) in support of cancer awareness and screening drives. • Generated Sales of 100,000+ Units (Tee shirts, Caps and other merchandize) in span of 24 months generating sales of over 6 cr through various channels like Influencers, Affiliates, Ecom Platforms and Institutions. Key Wins: Punjab State Government for Cancer Screening drive in state, Jharkhand Govt. for Cancer Screening and Awareness campaign, Haryana and UP State governments for Cancer Screening and AwarenessPlayed a crucial role in inclusive growth of Yuvraj Singh Foundation - • Organizing Fundraising Events – Charity Dinners Auctions• Fundraising from Corporates under Corporate Social Responsibility• Implementation of CSR Projects• Monitoring, Impact Assessment, and reporting to stakeholders• Delivering Bachat Lamp Yojna (2011-12) for Delhi Govt. & Andhra Pradesh Govt.• Representing Organisation in various events and conferences• Drafting RFPs for funding to other NGOs and Agencies• Led ‘Paathshaala Initiative’ – Education for underprivileged children in Gurgaon, Delhi, Jamshedpur, Chennai, Goa. • Managed Public Relations for Yuvraj Singh and his Foundation.

• Ventured into Professional Pest Management and Control, Landscaping, Rainwater Harvesting and decentralized sewage treatment. • Grew team size to 30 (including 10 part time/ need basis) in 10 months. • Maintained CAGR of 150% for three years.• Achieved 600+ customers in first five months with only INR ten thousand as marketing budget.

• Bid Management - Negotiating tenders with Center & State Governments and direct work allotments from various government departments. • Supply Chain Management - Deputed to National Farmer Coop Ltd (NAFCO) for implementation of Sehkari Bachat Kendra (Fair Price Shop) in UP, Uttrakhand, Bihar and Jharkhand with state governments.

• Undertook Paathshaala Initiative for schools for rag picker children in Gurgaon, Delhi and UP for over 2200 children. Gathered and fulfilled over all requirements of the school and implemented fund raising for the same.• Planned and Launched 'Go Green Magic' with Chandamama Magazine and Sahara-Care Magazine to sensitize school children about environmental issues. • Undertook Awareness campaigns in corporates, factories, schools and collages.