Amy Long Email & Phone Number

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us

Drive product positioning and messaging and translate technical/complex product concepts into human, clearly defined value propositions and collateralDevelop go-to-market strategies for new offerings and create all product/sales enablement material including one-pagers, decks, infographics, product demos, explainer videos, release notes, and monthly client newsletterLead deep market, customer, and competitor research to identify market opportunities and forge new product decisions and positioning accordinglyLead re-messaging of entire suite of product offerings and create updated, more approachable brand voice Formulate product briefs, define requirements, and lead business reviews for key roadmap initativesManage market testing of new products/service offerings Define product benefits and features for multiple audiences including diverse prospect and client stakeholders and all internal departments

Chandler, Az, Arizona, Us

(E-commerce network with 3 distinct consumer brands)Lead internal marketing team and provide strategic & tactical guidance for all digital marketing channels including email, SEM, social media, and display advertisingProject manage and oversee entire lifecycle of multi-channel and multi-audience marketing campaigns—coordinating across teams, writing briefs and copy, directing creative and design, monitoring deployment, and conducting performance analysisCollaborate with executive team to develop marketing strategy and identify and manage third-party vendor relationships to meet overarching business objectivesInitiate and direct large marketing initiatives across teams including marketing, design, buying, publishing, customer service, and development to drive revenue and engagementManage every aspect of email marketing program (including content, testing, and overall strategy) for all 3 consumer brands and improved customer journey through 12+ new ongoing behavioral email campaignsDevelop distinct brand voice for each property and support with high-volume content creation (emails—1000+ campaigns—videos, site copy, and promotional messages)Lead consumer research/focus groups, develop messaging/content/brand handbook, and assist in development and launch of new comparison-shopping technology productSelect Successes:Revamped and optimized entire email marketing content plan for all properties and delivered a 30% open rate and 40% revenue share for Tanga.com's email programStrengthened brand identity & developed content, including contests, quizzes, and videos to acquire new customers/email subscribers through paid social ads and on-site promotions—increasing email subscribers 35% YOY Drove strategy and worked with external agency to grow SEM into 14% of annual company revenue with an 11:1 ROAS within first 12 months of programInitiated and optimized desktop push notification program resulting in a 270% ROI

Curate, gather, and edit content, design layout, coordinate with printer and electronically distribute quarterly 25+-page trade publication. Redesign newsletter to enhance readability and increase member readership.

Edit Native American history textbook to ensure consistency of voice and increase clarity and readability for undergraduate students (to be published by Oxford University Press)

Write and copyedit content that promotes national parks, advocates for their cultural importance, and increases park visitorship

Developed journal website using Drupal framework, managed electronic submission and review process, obtained contracts and image permissions, and coordinated with editors, authors, and publisher to ensure the successful production of twelve journal issues.Oversaw day-to-day journal operations via specialized Editorial Manager content management system and drafted form letters and FAQs for authors and reviewersParticipated in development of and ensured adherence to internal style guide

Developed and designed new organizational WordPress website and implemented content management solution for organization’s extensive database of local biographies.Trained board members in managing and updating site to facilitate new content creation and served as IT consultant.

Researched, wrote, and curated historical geolocated story objects combining audio, images, and text to create dynamic virtual tours accessible through the project’s Curatescape-powered website and associated apps.Conducted extensive primary research, including oral history interviews, and developed, wrote, and assisted in the recording process of twenty-seven audio stories documenting historic locations around the Valley.Assisted in community outreach to drive local involvement with the project

Managed entire submission/review process, publication schedule, and electronic databases to ensure efficient and timely issue output.Transitioned journal website from Dreamweaver to the Drupal framework to bring site into adherence with Arizona State University’s IT policies and managed web and social media presence.Trained and managed editorial assistant, oversaw all author correspondence, coordinated with publisher to manage copyediting and proof process.

New York, Ny, Us

Participated in managing electronic workflow databases, styled manuscripts, facilitated internal communications, attended marketing, design, and production meetings

Project Management Fellowship

A.B.D. (All But Dissertation), Public/Applied History

Master’S Degree, Public History

Scholarly Publishing Certificate, Publishing/Editing

Bachelor’S Degree, History

Bachelor’S Degree, English Literature