Amy Tran Email & Phone Number

Singapore, Singapore

Oversee and manage various branding and marketing communication activities to promote the 1doc's brand, enhance its reputation, and attract patients. Duties• Brand Strategy - Develop and implement a comprehensive brand strategy aligned with the IHG's vision, values, and goals. Define 1doc's brand positioning, target audience, and unique value proposition.• Marketing Communication Planning: Strategic marketing communication plan to support the overall 1doc brand strategy. Identify key messages, target markets, and channels for communication across each of the 5 entities.• Brand Identity Management: Ensure consistent and compelling brand identity across all communication channels, including logos, colours, typography, imagery, and brand voice. Develop and maintain brand guidelines.• Brand Monitoring and Measurement: Monitor brand performance, track key performance indicators (KPIs), and analyse data to measure the success of branding and marketing efforts. Adjust strategies as needed based on performance metrics.• Advertising and Promotion: Plan and execute advertising campaigns and promotional activities to increase brand awareness and attract patients and customers. Coordinate with external partners when necessary.• Content Creation: Develop engaging and informative content for various marketing channels, including websites, social media platforms, brochures, newsletters, and press releases. Ensure content aligns with the 1doc's messaging and tone.• Collaboration: Collaborate with cross-functional teams, including physicians, administrators, and other departments within the IHG, to align marketing efforts with business objectives and ensure consistent brand messaging.• Budget Management: Develop and manage the marketing budget, allocating resources effectively and tracking expenses. Monitor return on investment (ROI) and analyse the effectiveness of marketing campaigns.

Duties• Collaboration with global offices building brand systems and cascading them into country-level interpretations for adoption/presentation in the region• Leading and mentoring a team of creatives from multiple discipline backgrounds• A keen eye for visual details and accuracy.• Enthusiastic team player who is able to rally different stakeholders to work out the solutions and proposals together.• Bring a strong POV and creative vision along with a clear, concise ability to articulate direction, thoughts and briefs to internal and external partners. • Created a Presales solution to increase campaign conversion rate by 40%• Budget financial control• Drive thought leadership through training and roadshows

Responsible for building Amobee Studio in Singapore as production team that sits alongside the marketing team, media sales team, operations team and works closely with the product teams. Primary focus is working closely with the sales team to drive creative thought leadership within the agency/client community and provide a production resource to deliver campaign ideas which drives advertising and production revenue.Duties• Responsible for ideating and producing engaging digital creative across mobile, tablet and desktop that encompass standard/rich media formats and innovative expandable/landing page executions. • Provide support in designing important internal and external collateral e.g. sales presentations and trade marketing, Amobee locate • Responsible in annual budgeting and planning of Marketing events • Create a regular rhythm of engagement with Amobee’s key clients through events, e-mails, info graphics to showcase case studies and insight • Responsible and execution of Amobee Studio through outreach and partnership representative • Responsible for Amobee general marketing such as swags/event/tradeshow/conference merchandise

Greater New York City Area

Act as a voice of Alpha Priority in social media. Post, respond to and engage with the target audience, attending to priority customer service issues and feedback, gaining insight into industry trends as appropriate. Providing support and execution of all integrated media campaigns to drive traffic towards website. Assist with Social and Digital Media Management including the creation and moderation of social media platforms. DutiesPR & Brand Management• To build Alpha Priority brand through social media.• Create a positive brand perception through the utilization of popular social media platforms i.e. facebook, instagram, twitter, linkedin etc• Provide regular and timely updates on current industry updates.• Work closely with third parties to generate greater exposure for Alpha Priority.

New York, New York

Work closely with Business Development Director on creation and development of brand perception of Groups as well as in house eyewear lines. Streamline and update marketing practices from advertising through to developing new websites and visual merchandising over 7 stores. Solely create and moderate social media platforms and the rebranding of two house brands as well as oversee SEO and PPC activations through 3rd party companies.DutiesBrand Management• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.• Liaising with brand reps for product , marketing collateral and POP for stores.• Looking at the pricing of products and analyzing the potential profitability.• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery.• Overseeing the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibitions and liaising with buyers and printers.• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand.• Monitoring product distribution and consumer reactions through focus group and market research.• Create all aspects of a brand from prototypes and packaging to photography, look books and press kits.Event Management• Assist in planning and executing all MOG/COG events, including eyewear line soft launch, 35th year anniversary and trunk shows.• Develop all art work required for all events participated in• Organize, coordinate and negotiate with internal departments and suppliers, such as logistics for events and promotions, and finishing deadlines for artwork required for specific events• Venue site inspections for events and promotions• On-site event management

Act as a voice of Kenzo Melbourne in social media. Post, respond to and engage with the target audience, attending to priority customer service issues and feedback, gaining insight into consumer trends, and competitive examples, as appropriate. Providing support and execution of all integrated media campaigns to drive traffic and sales to the Kenzo Melbourne store. Assist with Social and Digital Media Management including the creation and moderation of social media platforms. DutiesPR & Brand Management• To build Kenzo brand, product awareness and interest through social media and promotional opportunities• Create a positive brand perception through the utilization of popular social media platforms i.e. facebook, instagram, tumblr etc• Provide regular and timely updates on current and season trends• Determine additional opportunities for promotional/sponsorship events• Work closely with third parties to generate greater exposure for Kenzo Execution • Model Scouting for online content• Liaising with model and management agencies • Liaising with web designers, photographers and senior management• Source and maintain relationships with individual affiliate publishers that drive online and in-store traffic. • Update weekly links, traffic creative and monitor customer-marketing communications through search, display & affiliate marketing. • Support development of social media editorial calendar • Assist in creative. • Monitor competitive activity across digital and social channels to optimize and ensure category leadership position. Strategy/Innovation/Goal Setting • Develop and present proposed strategies and plans for new and existing digital media programs. • Create integrated media strategies, which include product, social, email, mobile, brand marketing, and customer generated integrations. • Stay informed of latest trends and translates those trends in ways that apply to customer needs.

Engaged in customer service, resolution and liaison with patients. - Cash reconciliation, end of day trading, opening and closing of store. - Mentoring and training in both dispensing and mechanical optics. - Engaged in general administrative tasks such as rostering, invoicing, and liaison with Health funds. - Processing BACS Payments via Medicare Ledger.

- Manage and maintain executives' schedules.- Prepare invoices, reports, memos, letters, financial statements and other documents, using word processing, spread sheet, database, or presentation software.- Open, sort, and distribute incoming correspondence, including faxes and email.- Switchboard operation, greeting visitors, and general front of house duties.- Boardroom preparation including organisation of catering and briefs.

Management of staff including rostering, training and performance monitoring and evaluation. - Stock take, inventory and implementation of new promotions. - Mentoring and training in both dispensing and mechanical optics. - Cash reconciliation, end of day trading, opening and closing of store. - Interviewing prospective employees. - Engaged in OTEN certification, Optical dispensing training via correspondence.

Bachelor Of Commerce, Marketing

Advanced Diploma; Bachelor Of Commerce, Business Public Relations; Marketing

Education record