Amy Shepherd

Amy Shepherd Email and Phone Number

Chief Marketing + Business Development Officer @ Davis+Gilbert LLP
Philadelphia, PA, US
Amy Shepherd's Location
Philadelphia, Pennsylvania, United States, United States
About Amy Shepherd

With over 15 years of experience navigating various economic climates and companies, I’ve honed my ability to drive success, increase financial results, and create meaningful impact. My journey has been defined by a relentless focus on people, collaboration, and strategic growth, allowing me to build teams, functions, and businesses that not only meet but exceed their potential.At my core, I’m a people-centric executive who thrives on setting a clear vision and implementing best practices that align with broader organizational goals. I’m passionate about creating an environment where teams can operate at full throttle, motivated by a shared purpose and a commitment to excellence. My leadership style is grounded in leading by example and mentoring others to enhance their capabilities, fostering a culture of innovation, loyalty, and business growth.My time at Ballard Spahr LLP was particularly transformative. As Chief Marketing & Business Development Officer, I led a 45-person team and managed an $X8 million annual budget, all while navigating the challenges and opportunities of a rapidly changing market. By setting a clear vision and implementing best practices, we were able to grow the firm’s revenue by 37.6% over six years. One of the key achievements during this period was the creation of an industry group program that now represents nearly half of the firm’s revenue. This, along with the Strategic Account Management (SAM) team program, significantly deepened our client relationships and drove substantial growth.Throughout my career, I have spearheaded comprehensive brand strategy overhauls, implemented effective change management processes, and developed robust training programs for leadership and business development. I am adept at identifying market opportunities, guiding firms through strategic pivots, and increasing revenue through innovative marketing and business development efforts.

Amy Shepherd's Current Company Details
Davis+Gilbert LLP

Davis+Gilbert Llp

View
Chief Marketing + Business Development Officer
Philadelphia, PA, US
Website:
dglaw.com
Employees:
254
Amy Shepherd Work Experience Details
  • Davis+Gilbert Llp
    Chief Marketing + Business Development Officer
    Davis+Gilbert Llp
    Philadelphia, Pa, Us
  • Gladstone Growth Strategies
    Consultant
    Gladstone Growth Strategies Aug 2024 - Present
    As a consultant, I leverage extensive expertise in branding, digital marketing, change management, and business development to deliver measurable results.My key areas of focus include: Artificial Intelligence (AI) for Marketing and Business Development, Branding and Digital Marketing, Business Development Planning & Coaching, Collaborative sales / Cross-selling, CRM and Marketing Technology (Martech), Fractional Business Development Support, Marketing Operations & Project Management, Strategic Planning, and Lateral Integration. I have a focus in conducting AI Readiness Assessments for law firm marketing and business development teams and offering services to legal vendors looking to improve their pitches and product offerings for business development teams.
  • Ballard Spahr Llp
    Chief Marketing And Business Development Officer
    Ballard Spahr Llp May 2017 - Apr 2024
    Philadelphia, Pennsylvania, Us
    In 2017 I was promoted to deepen my leadership impact, overseeing a 45-person team, including seven direct reports, and managing an $18 million annual budget. My responsibilities spanned across various practices, industries, and initiatives, where I used market intelligence to enhance the efficiency of our marketing and business development functions. As a strategic advisor to our lawyer leadership and C-suite colleagues, I played a key role in aligning our efforts with firm priorities. My mentorship of managers and directors in marketing and other administrative departments was also a critical focus.I spearheaded initiatives that led to a 37.6% revenue growth from 2017 to 2023, developed change management strategies to energize key firm initiatives, and collaborated with fellow executives to streamline internal communications and improve leadership team effectiveness. I forged strategic partnerships with CEO Connection and Project Destined, enhancing our social impact and market presence.Additionally, I revamped our brand strategy, led a full website redesign, and pivoted our approach during the pandemic to generate over $10 million in new revenue. I also established an industry group program that now represents 48% of firm revenue and implemented a new CRM system, achieving 70% attorney engagement. My leadership efforts resulted in the promotion of over 15 team members and recognition for those with long-term service.
  • Ballard Spahr Llp
    Director Of Marketing And Business Development
    Ballard Spahr Llp Mar 2012 - Jan 2017
    Philadelphia, Pennsylvania, Us
    Recruited by the communications-focused CMO, I was brought on board to infuse a business development focus while optimizing core functions such as marketing, proposals, events, and martech. Leading a nationwide team of 45 marketing and business development professionals, I managed recruitment, retention, training, and mentoring, with a particular emphasis on strategic leadership for my 10 direct reports.In collaboration with the Strategic Planning Partner, Chair, and Department Chairs, I assessed our market position, identified growth opportunities, and played a crucial role in developing and implementing the firm’s strategic plan. I also partnered with the Chief Attorney Recruiting and Integration Officer and other key leaders to evaluate lateral hires, potential mergers, and market opportunities, ensuring a seamless integration process.Analyzing both internal and external data, I identified gaps in our service lines with top institutional clients and devised business development strategies that significantly enhanced our cross-selling efforts. My role also involved negotiating high-value advertising and sponsorship opportunities that aligned with our strategic goals. By driving data-driven ROI reporting across all marketing and business development functions, I improved team efficiencies and contributed to the overall success of the firm.
  • Morgan, Lewis & Bockius Llp
    Manager Of Marketing And Practice Development
    Morgan, Lewis & Bockius Llp Jan 2011 - Mar 2012
    Philadelphia, Pa, Us
    During my time with Morgan, Lewis & Bockius LLP, I provided marketing and business development support to the Business and Transactions and Investment Management practices. I developed a business development and training program for entrepreneurs in the Emerging Growth practice, boosting brand awareness and securing opportunities with startups. Additionally, I crafted compelling responses to RFPs, pitches, and meeting materials.
  • Dechert Llp
    Marketing Services Manager
    Dechert Llp Aug 2005 - Jan 2011
    Philadelphia, Pa, Us
    I led the global Marketing operations team, with members across major cities including Philadelphia, New York, and London. I directed the creation of our first internal video showcasing firm culture, oversaw presentation skills training for lawyers, and managed the CRM system’s adoption. Additionally, I handled marketing technology, events, and budget management.

Amy Shepherd Skills

Marketing Strategy Business Development Management Marketing Management Leadership Marketing Communications Strategic Partnerships Marketing Strategy Training Event Management Budgets Advertising Project Management Event Planning New Business Development Recruiting Proposal Writing Social Media Marketing Customer Relations Budgeting Professional Services Marketing

Amy Shepherd Education Details

  • Penn State University
    Penn State University
    General
  • University Of Miami Herbert Business School
    University Of Miami Herbert Business School
    Ai And Analytics For Strategic Marketing
  • Uc Berkeley Executive Leadership Academy
    Uc Berkeley Executive Leadership Academy
    Generative Ai For The Legal Profession

Frequently Asked Questions about Amy Shepherd

What company does Amy Shepherd work for?

Amy Shepherd works for Davis+gilbert Llp

What is Amy Shepherd's role at the current company?

Amy Shepherd's current role is Chief Marketing + Business Development Officer.

What is Amy Shepherd's email address?

Amy Shepherd's email address is am****@****hoo.com

What is Amy Shepherd's direct phone number?

Amy Shepherd's direct phone number is +121526*****

What schools did Amy Shepherd attend?

Amy Shepherd attended Penn State University, University Of Miami Herbert Business School, Uc Berkeley Executive Leadership Academy.

What skills is Amy Shepherd known for?

Amy Shepherd has skills like Marketing, Strategy, Business Development, Management, Marketing Management, Leadership, Marketing Communications, Strategic Partnerships, Marketing Strategy, Training, Event Management, Budgets.

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