I was lucky enough to lead the client service practice area at Jan Kelley. We started with strategy and delivered value based on individual client needs. We created indispensable partnerships focused on a shared vision. We didn't just take the order. We challenged, asked questions, got to the root problem and brought many perspectives (growth mindset, creative mindset, data mindset) to uncover unique solutions for clients. I am passionate about building healthy client relationships and bringing… Show more I was lucky enough to lead the client service practice area at Jan Kelley. We started with strategy and delivered value based on individual client needs. We created indispensable partnerships focused on a shared vision. We didn't just take the order. We challenged, asked questions, got to the root problem and brought many perspectives (growth mindset, creative mindset, data mindset) to uncover unique solutions for clients. I am passionate about building healthy client relationships and bringing in the right client service talent to make it happen. We acted as trusted advisors, interrupters (in all the right ways), strategists, and integrators. Show less

Reporting directly to the President of Coleman Canada, was responsible for the strategic development and execution of all advertising, sponsorship, PR, digital, social media, corporate partnership and promotional activity. I executed extremely successful national multi-media campaigns in partnership with both Canadian Tire and Walmart.

Responsible for the development and execution of the marketing strategy and advertising activity for the PC Green, PC Blue Menu and PC Organics brands. Activity included magazine ads, TV campaigns, website and digital content, and large national partnerships. Also closely involved with identifying new product opportunities and go to market strategies.

Responsible for leading the development, execution and integration of Canadian Tire's mass media advertising for the automotive and tools divisions. Responsible for briefing the agencies and approving Communication Strategies, Media Plans and Creative. Also responsible for approving the final execution and integration of creative across multiple media channels - television, radio, magazine, flyer, newspaper, catalogue, POP, and online. Strong skills in timeline and budget management. Built… Show more Responsible for leading the development, execution and integration of Canadian Tire's mass media advertising for the automotive and tools divisions. Responsible for briefing the agencies and approving Communication Strategies, Media Plans and Creative. Also responsible for approving the final execution and integration of creative across multiple media channels - television, radio, magazine, flyer, newspaper, catalogue, POP, and online. Strong skills in timeline and budget management. Built solid relationships with merchandising teams and worked in partnership with them to deliver on goals for targeted product and brand launches. Show less

Responsible for leading the development, execution and integration of one-third of Canadian Tire's mass media advertising. Responsible for briefing the agencies and approving Communication Strategies, Media Plans and Creative. Also responsible for approving the final execution and integration of creative across multiple media channels - television, radio, magazine, flyer, newspaper, catalogue, POP, and online.

A wide variety of experiences were gained while employed at this full service agency for four years. Planned and executed national and regional multi-media marketing plans which included both traditional (TV, radio, magazine, newspaper, online) and non-traditional (customer events, promotions, trade shows, product launches, guerrilla marketing) tactics.