Part of the Integrated Media Planning team, worked with Programmatic (HoK), Direct Partner, Social, and Search to plan digital media for the Wells Fargo account (specifically the Wealth Investment Management and Asset Management lines of business). Outside of BAU planning for 8-10 campaigns a year, also acted as the point of contact for the creative agency, led quarterly competitive research pulls, analysis, and presentations, and built out a net-new offline TV plan for one of the larger campaigns.

Worked on various clients across direct response media: 1) UnitedHealth Group, 2) Bath Fitter franchise and corporate, 3) Champion Windows. Led weekly status and reporting calls, created ad hoc analysis for optimizations based on efficiency, and built quarterly media plans for Programmatic, Social, Search, and Offline (OOH, Print) channels.

Member of the Horizon Next brand team for the ADT account - including cross-agency reporting pulls, coordinating with the creative agency on media placement and delivery, updating client-facing and internal status documents, and creating and optimizing offline media plans for direct response TV, Print, OOH, and Radio.

Coordinated new business pitches from RFIs to end, including research deep dives, concepting and strategy brainstorms, deck creation, and pitch follow-ups and leave behind material.

Partnered with a local Boston client, the Newman School of Boston, to create a social media strategy based on their comms goals to increase awareness and engagement with potential students. The strategy included platform and content recommendations, as well as a measurement plan. Additionally, supervised three other student teams working on social (strategy, sample posts, and recommendations) for various accounts such as the League of Women Voters.

Assisted the Strategic Planning team by collaborating on qualitative and quantitative research, assisting with the discovery phase of client work, and planning internal new business creative kick-offs and creative brainstorming. Other responsibilities included drafting qualitative research outlines and editing creative briefs and presentations. Used tools and databases such as MRI+, Kantar Media, Mintel, sysomos, and Crimson Hexagon.

Worked under Dr. Tammy Vigil for her academic research. Completed qualitative analysis of political speeches for future publication. Coded language and analyzed political portrayals to quantify political issues and perceptions.

Designed and created website experience for a local Boston client, Cambridge Historical Tours. The final website was used to drive tour sign-ups and advertise new customizable tour options.

Worked on organizing student events before and after shows to support the on-campus Texas Performing Arts for two annual seasons. Worked on generating awareness of shows and the student ticket package. Responsible for event logistics, marketing in coordination with TPA's marketing team, and coordinating a team of student employees to staff each event.