Amy Wallace Email & Phone Number

Brisbane City, Qld, Au

Currently, I:• Develop content strategies for various recruitment, lead generation and awareness campaigns• Develop and produce marketing content strategy for all social media platforms, marketing automation and advertising assets• Lead and implement special marketing projects as required• Prepare and submit procurement and procurement exemption documentation• Track and document budget• Provide digital marketing advice to various internal clients across the university

In this role it was my responsibility to:• Contribute to the development, implementation and evaluation of marketing campaigns where varied and diverse stakeholders were engaged• Coordinate marketing content for all stages of the acquisition funnel• Manage numerous, conglomerate projects to meet deadlines all while remaining detail-orientatedAutonomously working with vastly different internal and external clientsconcurrently has sharpened my interpersonal, time management,prioritisation and communication skills.

My time at the Arts, Education and Law (AEL) faculty at Griffith University had me advise and assist with developing and implementing marketing and communication strategies (including social media strategies), updating and approving web updates within a content management system (Squiz Matrix), using the Adobe design suite to create print and web collateral and assisting with event coordination for all 7 Research Centres within the faculty.Being the sole marketing resource for the research element of the AEL group, I ensured I remained diplomatic, progressive and strategic in my thinking and in my written and oral communication.Orchestrating successful marketing that met the needs of both the academics as well as the business was my main goal in this role.

Gold Coast

Within the Development and Alumni department of Griffith University I delivered Marketing, Public Relations and Communications efforts with varying audiences. The main focus of the role was Event Coordination both Nationally and Internationally.

During my 12 weeks with GOLDOC as their Engagement and Communications intern I was gifted with the graduate skills and attributes needed for life beyond University. Writing Press Releases, sourcing and profiling potential ambassadors, monitoring Social Media during events as well as assisting with and attending milestone events across the Gold Coast with the Public Relations and Engagement Team were integral in building these soft and industry skills.A highlight of my time at GOLDOC was the launch of the mascot, Borobi.

Coordinate all publicity of The Society’s activities and events in cooperation with the President and Branding and Media ExecutivePrepare/update The Society’s marketing plan by conducting a SWOT analysis, creating new marketing KPI’s and a strategy to achieve these goalsWork to retain current members, build our membership base, increase workshop attendance numbers and promote The Society’s events to the campus at largeWork closely with the Media Executive to coordinate marketing materials and efforts and ensure content is up to date.Order promotional materials as needed (prior to events)Promote events through Lecture announcements, Learning@Griffith announcements and Social MediaNetwork and partner with student organizations with programs and activities

Throughout this exclusive two-year program, internal and external leadership development activities were undertaken.A two-day intensive Leadership Development Camp, peer mentoring and professional development courses were just some of the highlights of the Griffith Business School Student Leadership Program.