-Develop and execute sales plans designed to increase sales and profit margins among foodservice accounts in San Francisco Bay Area region -Manage a book of 800+ accounts that range in customer type such as distributors, corporate campuses, hospitals, universities, restaurants and more-Identify, manage and secure new opportunities for UNFI business in assigned territory-Create and maintain solid relationships and partnerships with UNFI customers as well as vendors, brokers, and other trade partners in the natural food industry-Year over year double digit sales growth in the Bay Area territory-Manage and build sales with top customer in the country with weekly sales of $500k+ -Act as bridge between UNFI sales and operations to resolve issues and challenges for customers -Analyze sales reporting and create strategies to improve numbers and drive sales

+ Responsible for growing sales of Mars Drinks product portfolio by demonstrating business ownership and building relationships with the distributor partners in the Western region of the US. Manage over $20 million in sales volume annually+ Create and execute strategic and tactical marketing plans designed to maximize the sales growth of Mars Drinks products by partnering with accounts to develop incentive programs, as well as provide ongoing training to sales teams on selling skills needed to achieve goals+ Manage budget and allocate funds towards programs that will generate highest ROI+ Perform business analysis and present business reviews with each distributor on a quarterly basis. + Utilize the salesforce.com CRM tool on a daily basis to perform various different tasks such as tracking leads, entering account information, organizing contacts, creating sales campaigns, following up on calendar reminders, and more.+ Participate in cold calling and new business activities with distributor partners while also working with existing accounts to support customer retention and development efforts + Largest regional distributor in California grew sales by 17% in 2012. Seeing double digit growth with multiple distributor partners in 2013.

+ Promoted to Regional Manager of #1 Sales Team in Northern California at Wine Warehouseafter only 16 months as a sales rep due to an increase in sales revenue, demonstration ofhigh performance standards, and an ability to create and maintain strong relationshipswith clients+ Responsible for training and field management of four sales reps in the San Franciscoand Silicon Valley territory+ Provide sales assistance to managed reps by developing and maintaining productiverelationships with key account personnel+ Implement weekly performance reviews of sales reps that provides course-correctingleadership to help motivate and drive sales quota achievement, communicate company goalsand expectations, and enforce company policy and procedures+ In charge of inspiring and educating the sales team about new products, market trends,and sales tactics

+ Excelled as an outside sales rep for a very profitable territory, creating andexpanding client relationships by providing strong consultative selling and customerservice which garnered more product placement and increased sales in all assigned accounts+ Top chain sales representative of J Lohr Wines, one of Wine Warehouse's top suppliers,from October 2008-January 2009 selling the most cases in Northern California + Named Sales Rep of the month in May 2009 and nominated multiple times for awards atWine Warehouse+ Conceived and implemented marketing plans to build displays in order to maximizeproduct visibility in the Northern California chain market + Executed weekly/monthly sales goals at floor level constantly surpassing quotas andincreasing revenue over 20% in assigned territory+ Gathered and reported on important market information from the field back to keycompany executives, account executives, suppliers and managers

+ Responsible for increasing sales revenue in assigned territory by cold calling clientsand upgrading their current membership on website + Educated clients on how to use the site and the added benefits of the paid membership