Responsible for supporting the development and execution of a comprehensive media strategy to drive Omni traffic and sales for Claire’s.

- Freelance / Assignment and House (Venue) Photographer- Digital & Analog- Entertainment (Concert, Events, and Theater)- Portraits- Travel- Corporate & Public Relations- Event Coverage (Public, Private, and VIP Events of Any Size)- Advertising, Editorial & Magazine Photography

Responsible for accelerating business growth through an optimized paid media channel mix, performance media creative strategy and budget across all customer touchpoints at divisional and enterprise levels that grow Marketing Sales Contribution and ROI measured by CMA. Oversee multiple agencies (AOR & Retail Media/KPM) and their annual, quarterly and ad-hoc media planning to ensure execution excellence, strategic alignment across all lines of business and deliver greatest ROAS. Collaborate across cross-functional teams. Current lines of business include Private Label Products (Kroger Brand, Simple Truth, Private Selection), Special Projects, ZHZW Non-profit and Multicultural. Recent work also includes Health & Wellness (Pharmacy) and Circulars.

Paid media lead within the Connections Department. Includes direct client and media relationships, contributing across internal and external teams, process and budget oversight, agency content generation, evaluating tools and opportunities, media planning, negotiating and buying for all media types (digital/online, traditional/offline, broadcast, social media, influencer marketing, etc.), data, analytics and results analysis, channel and tactical recommendations, day-to-day operations of all media activity, leverage research to inform recommendations, trafficking, media dashboard reporting and campaign optimizations.

Includes all responsibilities of the Sr. Integrated Media Specialist as well as: New Business, Agency Education Opportunities, Case Study Development, Audience Research and anything as needed to support the Connections Department and agency as a whole.

Provide top to bottom online and traditional, integrated media planning, negotiating and buying for B2B and B2C clients, including: research and analysis, reporting and analysis, strategy development, direct client contact and presentations, budget development/distribution, experience planning/buying all media types, lead generation and measurement, paid social media, media trafficking, direct media contact, maintaining media plans and budgets, insertion orders, buying and reconciling media invoices.- Build marketing strategy by liaising with multiple internal teams- Identify the best media for advertising a particular product or service- Plan advertising budgets and oversee costs- Consistently bring the best solutions to help clients achieve their goals- Liaise with media sales staff and arrange for the message to be seen and heard by the highest possible number of the target audience at the lowest possible ROMI- Campaign launch management and tracking implementation- Assess the effectiveness of the campaign and continually optimize- Scorecards & reporting, including media results against KPI, analysis and insights- Manage/resolve billing and/or delivery issues- Stay current on latest digital media trends and developments- Additionally includes: SEM strategy, point of view development, problem solving, task management and delegation, internal training and mentoring, competitive research and analysis, local market & nat'l campaign communications- Technical proficiency in Excel (all Office applications), Google Analytics (certified), DoubleClick Campaign Manager, Photoshop, Lightroom, SBMS/Strata, Scarborough/Prime Lingo, Nielsen, SRDS, Workamajig and moreDirect relationships with clients and partners of all sizes in industries such as Building Products, Automotive and Transportation.

Integrated media planning, negotiating, and buying for clients, including: research and analysis, direct client contact, budget development/distribution, lead generation, measurement, direct media contact and negotiation, maintaining media plans and budgets, paid social media, insertion orders, buying and reconciling media invoices.- Build marketing strategy by liaising with multiple internal teams- Identify the best media for advertising a particular product or service- Plan advertising budgets and oversee costs- Liaise with media sales staff and arrange for the message to be seen and heard by the highest possible number of the target audience at the lowest possible ROMI- Assess the effectiveness of the campaign and continually optimize- Additionally includes: PPC campaign management, point of view development, problem solving, task management and delegation, share of voice, internal training and development and competitive research and analysisDirect relationships with clients and partners of all sizes in industries such as Building Products, Automotive and Transportation.

Provided day-to-day integrated media planning and buying support for my agency and its clients including but not limited to:- Online and traditional media planning, negotiating, and buying for clients and my department- Research and analysis- Budget recommendations and management- Lead generation estimation- Meeting and negotiating with and requesting proposals from, media reps- Prepare and present plans to clients- Prepare and present online scorecard reporting- Maintaining online and traditional media plans and budgets- Insertion orders- Reconciling media invoicesAdditionally included: PPC campaign management, point of view development, problem solving, task management and delegation.

TMP Worldwide is a full service recruitment advertising agency.- Account management- Project management- Direct client & media contact- Media planning, negotiating, and buying- Copy writing, editing, and proofing- Measurement and reporting - Overall account strategy, business development, and fiscal responsibility- Support on major accounts- Billing reconciliationDirect relationships with clients and partners of all sizes in industries such as Healthcare, Transportation, Medical Device, Manufacturing, Insurance & Financial Services, Bio/Pharma, Retail, Hospitality and Electric Utility.

- Account executive- Client contact - Media coordinator, contact, and relationship management- Insertions/media buying- Traffic management- Copy writing, editing, & proofingDirect relationships with clients and partners of all sizes in industries such as Automotive, QSR, Healthcare, Transportation and Bio/Pharma.