Senior Producer/Director
As a Senior Producer/Director at AT&T Creative Media Services, I led the creative direction, production, and scriptwriting for a wide range of corporate communication videos. My focus covered key sectors such as AT&T Business, Entertainment, Fiber, 5G, Cyber Security, FirstNet, Mobility, and Network Disaster Recovery. I spearheaded projects that significantly increased messaging reliability and optimized audience experiences across high-profile venues, including Mercedes Benz Stadium and the New York, New York hotel.Key Contributions:• Brand Visibility and Creative Leadership: Enhanced AT&T's brand visibility by managing creative ideation and direction, producing and scripting both internal and external brand videos. • Strategic Collaborations and Social Media Impact: Bolstered PR, corporate communications, and employee engagement, and amplified social media reach locally and nationally. • Community Engagement and Philanthropy: Exercised thought leadership in creative direction and narrative development for the philanthropic video series "AT&T Believes," achieving widespread engagement in major cities including Chicago, Atlanta, Los Angeles, Miami, and Dallas.• Internal Communications and Employee Engagement: Spearheaded global marketing projects and produced weekly segment stories for internal TV shows, reaching over 250,000 employees and significantly improving corporate culture.• Executive Communications and Special Events: Enhanced employee and social media engagement by providing creative direction and production support for CEO and executive communications during special events, further aligning executive messaging with company values.Core Competencies:• Creative Direction and Production | Corporate Communication | Scriptwriting and Storytelling | Strategic Content Deployment | Cross-functional Team Collaboration