Amy Willis Email & Phone Number

• Lead multidisciplinary Experience Design teams to deliver high quality end-to-end design services to clients • Develop broad strategic solutions that help clients achieve their specific marketing, engagement and conversion goals.• Ensure solutions are for right audiences and solving users’ problems through facilitation of workshops to uncover personas, user journeys, business goals.• Collaborate with Visual Designers, Content Strategists, Copywriters, Business Analysts, Developers, and client stakeholders to ensure projects provide value to end users and the client’s business, and are technically feasible within the given budget and timeline. Projects range in length from a few weeks to over a year.• Contribute to improving Bounteous processes.

Freelance photographer specializing in events, portraiture, and fine art travel photography.

• Shortened application time and reduced employee workload by improving digital workflow for states to find and apply for federal grants, particularly related to COVID-19 funding.• Improved compliance and decreased employee workload through a digital solution for states to collect and report CARES Act spending to the US Treasury Department.

• Led distributed team of business analysts & visual designers.• Created cohesive team with positive outlook.• Introduced user-centered design principles and user experience best practices.• Increased consistency and reduced re-work through process for writing consistent documentation, creating re-usable patterns, and initiation of design pattern library.• Improved collaboration, cooperation and communication between team members during all phases of projects, including requirements gathering, documentation, and design.

• Won highest customer satisfaction score in J.D. Power’s 2019 U.S. Travel App Satisfaction Study by leading and growing the team of UX designers responsible for Hyatt’s iOS and Android mobile apps.• Contributed to 6.5% year-over-year growth rate of hotel rooms booked across all digital channels in 2018 through UX team’s recommendations.• Led and grew team of interaction designers, visual designers and researchers.• Provided design direction to team and helped balance user needs, UX best practices, research findings, business goals, and technical constraints.• Coordinated across omni-channel product teams to ensure consistency and complimentary experiences• Team was responsible for Hyatt's responsive websites, including hyatt.com (marketing & booking), World of Hyatt loyalty program, individual brand & property sites; mobile iOS and Android apps; guest experience to connect to Wi-Fi at hotels.

Work in all areas of User Experience, including requirements gathering, target audiences / personas, use cases, task flows, designing interactions, wireframes, story baking, and user research.Clients included: Leo Burnett * UnitedHealthcare * Discovery Education

Built team of user experience and visual designers. Mentored junior designers. Collaborated with rest of leadership team to establish processes and ensure teams communicated.Used Lean Startup, UX, and Agile methodologies to create the best products for users while addressing business requirements. Started projects with a series of workshops to determine target audiences (personas), task flows, and user stories. Worked with clients on an on-going basis to ensure each piece of functionality was specked to their requirements. User research ensured designs were focused on solving real problems and with interactions that made sense to users. Focus on health care products, mobile applications. On some projects also doubled as Project Manager.Started as Lead UX in August 2011. Was promoted to Director in December 2012.

Worked with sears.com, kmart.com, and mygofer.com business departments to improve the user experience while increasing sales. Created user flows, designed interactions, produced wireframes, and conducted user testing. Interfaced with business, front-end developers, and IT to ensure designs were feasible and met business needs.

Designed interactions, data flows, use cases for multiple clients using HCI best practices to ensure positive and intuitive user experience. Created site maps and wireframes. Presented to internal team members as well as clients. Worked with designers and developers to ensure feasible UX. Researched cutting edge interface designs and data display practices. Assisted Senior UXDs.

M.S., Human-Computer Interaction

B.Sc., Computer Science