Spearhead critical shipping and trust-focused marketing and communications initiatives that continually elevate the confidence of 20M+ US users on a global ecommerce platformHIGHLIGHTS:• Conduct comprehensive research and analysis to architect marketing and messaging plans that resonate with ecommerce sellers and buyers and align with a fast-changing industry landscape• Serve as liaison between marketing and shipping department to develop effective, targeted ad campaigns for multiple buyer and seller fulfillment and delivery projects • Work closely with international marketing, brand, global policy and legal teams to create and scale consumer confidence programs based on US framework’s successes • Publish internal communications that motivate staff to engage with buyers and sellers• Manage dynamic $MM project budgets, maximizing impact while minimizing costsKEY PROJECTS:Money Back Guarantee: Researched markets, designed focus groups, and analyzed key metrics to architect core aspects of the buyer protection program launch; Achieved 85% website user awareness within year one of rollout and $12B gross merchandise bought (GMB) attribution by end of year two Trust Research & Marketing: Directed multiple qualitative and quantitative research initiatives to ensure messaging evolved with customer expectations; built and rolled out seller incentive campaigns; increased buyer retention rates and average spend per visit by $5+ Fulfillment & Delivery: Analyzed buyer shipping cost and delivery time expectations across all site categories to develop targeted fulfillment programs for sellers and delivery options for customers Branded Supplies: Collaborated with cross-functional team on branded-packaging program with $11M annual budget to continuously improve program and achieve metric targets

Recruited to create customer acquisition marketing plan, successfully developing brand consistency and guidelines for prominent Bay Area digital press company HIGHLIGHTS:• Spearheaded B2B, B2C, and B2B2C advertising campaigns for three business lines, attracting and cultivating long-term relationships with clients like Tiny Prints and well-known local businesses• Leveraged company’s unique blend of technology, personalization, and print service resources to develop direct to consumer programs like the popular Frecklebox children’s personalization line • Innovated social media marketing campaigns that attracted new fans across all five business divisions• Worked closely with IT partner to implement cost-effective CRM and internal communications systemKEY SUCCESS: Ideated and executed pricing structure and marketing strategy and launched partnership program for high-end designers, growing participation to 500+ designers within first year

Recruited to build brand identity, guidelines, and messaging strategy for home finance startup’s launchHIGHLIGHTS:• Collaborated with investors to ensure marketing complied with financial industry laws and regulations • Designed engaging customer acquisition sweepstakes, direct mail, billboard, print, and digital campaigns

Joined financial company as first corporate marketing team member, unifying 33 locations’ marketing and trade show initiatives into cohesive programs that achieved brand and business development goals HIGHLIGHTS:• Forged strong relationships with executive team, regional vice presidents and sales managers to build a successful national brand, localized tradeshow experiences, and targeted region ad campaigns• Created and managed charitable giving programs like long-term Habitat for Humanity partnershipHONOR: Earned promotions by balancing pivoting priorities as department grew to 20 employees