Amy Mitchell Email and Phone Number
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Transformational growth leader with strategic and operational expertise uniquely cultivated in Data/Tech and Storytelling across these core functions: 1. Product/Marketing/Sales/Customer Growth Acceleration, Enablement, and Performance:From cross-functional data alignment and activation to target-setting to branding, go-to-market, ABM, full-funnel demand gen/pipeline optimization, revenue/MarTech operations, to customer advocacy and cross-functional KPI reporting2. Corporate Strategy:Vision, exit/IPO trajectory and culture, M&A evaluation/integration, external stakeholder strategy3. Organizational Growth Optimization:People/processes/platform design, goal-setting, enablement, adoption with centralized data/reporting---------------------------------------------------------------------------------------------------------Unique combination of experiences helps me bring versatility, innovation, and perspective that I channel toward building scalable, sustained revenue growth: - Data nerd + brand-builder/storyteller - Big Tech + small SaaS start-ups + renown Agencies - B2B + Consumer - $1B Media budgets + <$500k - P&L ownership $5MM + $50MM- Fortune 100 Brands + mid-market ---------------------------------------------------------------------------------------------------------Experience includes:- General Management of B2B Marketing ROI SaaS companies: P&L Owner, M&A, strategic and system leadership across Sales/CS/Marketing and Product/Data Science/Engineering at Google/Yahoo!/Adometry/Convertro/Marketing Evolution- General business domain expert in Data, Measurement, Analytics, AI, Actionability, and Reporting: Across the following industries: B2B SaaS/Tech (IBM, NetApp, ServiceNow, AOL, Yahoo!, Google, SAP), Telco (Verizon, Cox Communications), FinServ (Visa, Mastercard, Bank of America, AllState), Auto (GM, Honda), CPG (Pfizer, Clorox, PepsiCo), Retail (Disney, Gap, Staples)- B2B Tech Marketing & Sales Growth Strategic Operator:Branding, ICP and target development, customer journey design, Go-to-Market, ABM, Product Marketing, Demand Generation, Pipeline Conversion, customer advocacy, MarTech ops, centralized data/reporting, organizational optimization/enablement across B2B Tech, Private Equity, Venture Capital- Consumer & B2B Advertising and Media Omni-channel Leadership: Traditional and Digital Branding, Advertising, Media, PR, Social, POS, Partnerships, Sponsorships, Branded Entertainment at Ogilvy, McCann, Chiat/Day for their largest accounts: Verizon, AT&T, Visa
Accenture
View- Website:
- accenture.com
- Employees:
- 10
- Company phone:
- (187) 788-9900
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Us Lead, Digital Sales & OperationsAccenture Sep 2024 - PresentDublin 2, Ie
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Head Of Growth & OperationsFjuri Jan 2022 - PresentSeattle, Washington, UsFjuri is a global marketing and management consulting firm, with seasoned marketing and business executives from renown Big Tech/Media/Advertising, Fortune 100, and B2B SaaS companies who have actually walked in their clients' shoes, focusing on Demand Generation and Scalability, Data Management and Governance to inform Data-Driven Decisioning, Marketing Strategy, Measurement and Operations, and Transformational Organizational Go-to-Market Design.I lead all Fjuri Growth across Product Strategy and Marketing, Sales, and Operations Scalability; and function in a C-level Advisory capacity across our leading B2B SaaS clients. -
B2B Saas Transformational Growth AdvisorIndependent Consultant Feb 2019 - Nov 2021New York, UsClients included various Private Equity firms, Venture Capitalists, and C-level Execs of B2B Enterprise SaaS businesses--a variety of SaaS start-ups trying to deliver disruptive marketing technology solutions within these respective domains, i.e. Data/Analytics, Content Personalization, Workflow Management, EdTech, AdTech, Telco. Identified actionable quick wins that yielded >10% increase in funnel stage conversions; systematized go-to-market goal-setting and strategic planning processes, optimized operating models to be more customer-first and growth-centric; and illuminated the path forward (where to close gaps/seize opportunities) from current state to future state/exit. -
Svp, Global Ceo Of Convertro (Leading B2B Saas Marketing Attribution Company)Yahoo Nov 2014 - Jun 2018Sunnyvale, Ca, UsHelped transform and scale Convertro from a digital multi-touch attribution only product into a multi-product, holistic (MTA, combining MMM) marketing ROI measurement and optimization SaaS business with over 50% yr/yr growth; helped Convertro be ranked a global leader in its space; and overhauled its engagement model to better service its Fortune 100 clients: IBM, Bank of America, Verizon Wireless, AllState, P&G, Pfizer, DisneyExpanded Convertro’s stand-alone business: from 45 to 130 employees; customer delivery operations from NA only to EMEA, APAC, LATAM; successfully navigated (1) AOL acquisition, (1) Verizon Media Services acquisition, (1) Convertro-led acquisition, and (1) merger Yahoo! with 97% employee retention over 3 years.P&L Owner with 7 direct reports across Marketing, Sales, Customer Success/Tech Ops, Product, Engineering, Advanced Analytics…spread across CA, NY, Tel Aviv, London, Sydney. -
Vp, Strategic Solutions For Google Attribution 360Google Oct 2013 - Nov 2014Mountain View, Ca, UsI led Attribution 360's Strategic Solutions and Engineering teams across Sales and Customer Success, partnering with C-level clients across Fortune 100 to best design a custom-fit analytic solution to improve their ROI, and influencing new product innovations leveraging voice of the customer data. -
Evp, Chief Customer Success OfficerMarketing Evolution Feb 2011 - Mar 2013New York, Ny, UsIndependent, top-ranked B2B marketing ROI software and services company. Clients: BestBuy, PepsiCo, Honda/Acura, Visa -
Global Group Account Director--VisaTbwa / Chiat Day Aug 2009 - Nov 2010Nyc , La, UsRan agency’s largest account VISA, partnering directly with Visa CMO to centralize and transform all go-to-market marketing efforts from disjointed regions to single global brand messaging. Oversaw campaign development across Consumer, SMB and brand partnerships including Disney, McDonald’s and sponsorships of NFL, Olympics, FIFA World Cup -
Evp, Managing Director--Ipg'S Pmk Branded Entertainment DivisionInterpublic Group (Ipg) Mar 2008 - Aug 2009New York, Ny, UsPrestigious Talent Publicist Firm representing the A-List in Hollywood. I was tapped to help build its first Branded Entertainment and Sponsorship Division to service Fortune 100 client’s experiential and entertainment efforts. Led one of the nation’s largest entertainment accounts Verizon--across film, tv, music, and sponsorships, to drive branded content downloads and ARPU. -
Svp, Group Director--Verizon Wireless And FiosMccann Worldgroup Aug 2005 - Feb 2007New York, Ny, UsSpearheaded the agency’s largest account, Verizon Wireless, serving as the Strategic Integrated Hub Leader across 17 partner agencies while managing 250+ employees. Directed a $1 billion media budget across multiple lines of business, including brand communications, partnership and content, data technologies, retail promotions, digital content, and B2B and B2C marketing. Led 360-degree marketing and connections planning campaigns, approving all creative from every partner agency and internal group before representing the work to Verizon in a monthly CMO round table. -
Senior Partner, Global Account Director--Dupont And At&T WirelessOgilvy & Mather 2001 - 2005New York, Ny, UsManaged marketing and business operations for DuPont, a global, fully integrated account with multiple product lines. Architected Ogilvy’s first fully integrated, cross-functional team operating model to manage the complex, 250 product SKUs on the DuPont account. Helped reposition a 200-yr-old chemical company into a 21st century science company. Partner, Management Supervisor, (2001-2003)Led the $800MM AT&T Wireless business, launching first AT&T Wireless Super Bowl spot and leading negotiations for ”American Idol” multi-year partnership, a tipping point in text messaging adoption.
Amy Mitchell Skills
Amy Mitchell Education Details
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The University Of AlabamaPublic Relations And Advertising
Frequently Asked Questions about Amy Mitchell
What company does Amy Mitchell work for?
Amy Mitchell works for Accenture
What is Amy Mitchell's role at the current company?
Amy Mitchell's current role is Growth Strategist and Transformational Operator across Mktg/Sales/CS/Product/Data | ex-Google, Yahoo!, McCann, Ogilvy, Chiat/Day, SaaS Start-Ups.
What is Amy Mitchell's email address?
Amy Mitchell's email address is mi****@****hoo.com
What schools did Amy Mitchell attend?
Amy Mitchell attended The University Of Alabama.
What are some of Amy Mitchell's interests?
Amy Mitchell has interest in All World War Ii Veterans, Self Paid Sabbatical.
What skills is Amy Mitchell known for?
Amy Mitchell has skills like Integrated Marketing, Advertising, Digital Media, Online Advertising, Marketing Communications, Social Media Marketing, Marketing Strategy, Social Media, Marketing, Management, Brand Development, Digital Strategy.
Who are Amy Mitchell's colleagues?
Amy Mitchell's colleagues are Laura M., Bohuslav Zajíček, Cherry Li, Gomathi Arunachalam, Lalantha Peiris, Ashwini Jragavan, Ajay K..
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