At Factor 8, I am responsible for creating, managing, and implementing the marketing strategy. Results include:• 178% increase in inbound lead generation • 107% increase in website traffic and 93% increase in new users within first year • 20%+ website traffic growth annually • Implemented SEO strategy which increased search traffic by 302% and became the #1 website traffic source• End-to-end management of monthly webinars (called "Sales Shots") where we regularly attract hundreds of registrants. Our Sales Shot page is the #2 most visited page on our website.I manage, oversee, and implement every aspect of marketing, including (but not limited to), social media, email marketing, marketing automation, event planning, content creation, SEO, PPC ads, partner/co-marketing, managing and training marketing team and freelancers, and more.Factor 8 is an award-winning sales rep and management training company.

echogravity specializes in digital marketing for Staffing, IT Services, and BPO companies.• Team Management: Leading the inbound marketing team of 3 marketers. I am responsible for process creation, training, and the hiring of inbound marketing employees.• Email Campaigns: Strategy and creation of various email campaign management, including design, content writing, list management, deployment, and analytics. • Lead Generation: Strategy and creation of landing pages.• Social Media Management: Maintaining multiple social media channels for various clients, including strategy, social copywriting, engagement, and analytics. • Digital Advertising: Strategy and creation of ads, including writing optimized ad copy, ad creation, and analytics for various PPC ads on Google Ads, LinkedIn, and Facebook. • Content Creation: Writing short copy for social posts and PPC ads. Creating imagery (Canva) and videos (Promo) for email, social, and PPC ads. • Website Management: Editing and adding content to various WordPress websites.

WunderLand is a staffing agency headquartered in Chicago with a presence in San Francisco, New York, Boston, New Jersey, Connecticut and Seattle and recruits for marketing, design, and digital professionals.• Email Marketing: Creation of various email campaigns, content, and list management, basic HTML editing, distribution, tracking, and analyzing results. [Hubspot, Constant Contact]• Lead Generation: Researching potential sales leads and utilizing email marketing for initial communication. • Event Planning: Organize/Co-Organize all internal and external events, including managing two Meetup groups. • Social Media Management: Maintain multiple social media channels (Twitter, LinkedIn, Facebook, Google+, Snapchat, Instagram, Reddit, Pinterest, YouTube, etc.), including strategy, social copywriting, communication, and analytics. Grew social followers for Twitter, Facebook, and LinkedIn collectively by 17% from 2015 to 2016 YTD. • Content: Write short copy for social posts and digital ads. Work with external blog writers and help create topics for new blogs.• Digital Advertising: Developing, implementing, creating copy, and analytics for various social media ads. [LinkedIn, Twitter, Facebook, Instagram]• Website Management: Editing and adding content to Wordpress website. Including, but not limited to, regularly posting new blogs, events, and using HTML to edit existing landing pages.• Hubspot: Utilizing Hubspot to schedule social posts, create email campaigns, create landing pages, write and post blogs, monitor lead generation, and track analytics. Increased website visits 26% from 2015 to 2016 YTD.

Marketing | Social Media | Event Planning• Develop and maintain talent and client relationships through various social media channels.• Post jobs, create content, organize and promote events and all together manage company social media sites.• Use social media monitoring program, SproutSocial, to track social media progress.• Create and manage social media ads (Twitter, Facebook, LinkedIn and Yelp) and use Google Analytics to track success.• Manage company Facebook, Twitter, Yelp, LinkedIn, Pinterest, Foursquare, YouTube and Google+ accounts, respond to all social comments and create and find content daily to distribute via all social media platforms.• Manage various Twitter profiles: @WunderLandGroup, @CSMMmeetup, @CIDDmeetup, @WLG_east and @WLG_west.• Plan and organize internal/external company events, including events for the Chicago Interactive Design & Development (CIDD) Meetup group (http://bit.ly/1be4WdD) and the Social Media Managers (CSMM) Meetup group (http://bit.ly/1jmWHhR).• Attend numerous industry (tech & marketing) events to create relationships and promote our business.Talent Engagement | Sourcing | Internet Research• Use Boolean internet searches to uncover candidates in Chicago (and also NY, NJ, CT and SF) and reach out to qualified talent to create an initial relationship.• Search and source candidates looking for jobs on social sites (Twitter, Facebook, & LinkedIn).• Search and source clients looking to hire staff on social sites (Twitter, Facebook, & LinkedIn).• Update and edit content on our WunderLand website in WordPress.• Research companies for potential sales leads.• Generate weekly sales leads for business development teams in all markets (Chicago, NY, NJ, CT and San Francisco).