Amy Lien Email & Phone Number

Pico Rivera, California, United States

Promoted to Art Director in the Creative Marketing Department. Responsible for overall visual acceptance of advertisements, prints, media campaigns and coordinating the work of other creative team members. Supervised graphic designers to complete assets and designs. Create marketing assets for all the campaigns and new product launches. Ensure all products to packagings are on brand. Conceptualized advertisements and packaging are on brand and eye-catching. - Website conversion rate boosted by 3% by redesigning the User Interfaces for Coop Home Goods website on desktop and mobile. - Tripled Black Friday and Cyber Monday 2019 sale from 2018, by developing, strategizing, and launching emails, social media assets and website promotional campaigns through marketing funnels. - Website earnings from 3 million a year to 2 - 4 million a quarter from 2017 - 2021.- Coordinate with the Creative Director on producing high click rate short ad clips to boost our sales.- Oversee all the visual style and images. Create overall design and delegate the creative team to develop the idea into real assets.- Create quarterly photoshoots from beginning to end, including directing the shoots, staging photo rooms, designing mood boards, selecting models and styling their outfits, and editing photos with Adobe Lightroom and Photoshop. - Remain actively involved in hiring and training creative staff. - Working closely with the marketing team and also the business development team to ensure visual communications and brand standards are met. - Organize and plan out Instagram feed and story images for better brands presence on the platform. - Work along side with the Social Media Manager on developing TikTok videos and Instagram Reel.

Pico Rivera, California, United States

Conceptualize, design, and implement corporate-wide branding guide, ensuring all packaging and promotional materials are cohesive and serve to further the overall look of the brand. Establish lasting relationships with key executives, clients, vendors, and designers. Collaborate with the marketing team to conceptualize advertisements that are eye-catching and attract new business. - Create new packaging materials and labels for products from scratch through production to achieve on-brand collateral. - Developed and launched a targeted email and promotional campaign that boost Amazon-related business by 60%.- Utilize Adobe Photoshop and Adobe Illustrator to turn jpegs into gifs and mov. images. - Create landing pages with Shopify and develop marketing campaigns and promotions that achieve brand cohesion.- Oversee quarterly photoshoots from beginning to end, including directing the shoots, staging photo rooms, designing mood boards, selecting models and styling their outfits, and editing photos with Adobe Lightroom. - Coordinate with social media marketers and copywriters to develop creative and relevant content for Instagram and Facebook.

Baldwin Park Blvd, Ca

• Promoted within four months as Art Director of MakeMeChic.com (US market only) to the larger international company SHEIN for exceptional performance in the role and demonstrated knowledge of the fashion industry.• Leverage strong knowledge of fashion industry trends and understanding of how to apply those trends across different marketing elements catering to the industry, including blueprint of website layouts and content, photography styles (Lookbook, catalog shoots, and Instagram photos) and showroom events. • Drive the look and feel of the brand as it relates to multiple platforms, including personally overseeing all location and studio look book photo shoots, creating style and concepts for websites and designing layout of photo backgrounds, propping and styling of merchandise.• Responsible for the design of the company logos, stationary, and management of email campaigns.• Oversee artwork and photography completed by staff in design, copywriting and social media areas.• Style shoots and direct photographers for online look books and catalog shoots, understand trends and leveraging differing looks in design to alter style for different contexts.• Comanage social media accounts, conducting regular analysis on data and make informed decisions based on metrics to modify campaigns.• Collaborate with copywriters and buyers on seasonal campaigns, style stories and holiday trends to ensure consistent brand standards throughout the product line.

Corona, Ca

• Prepared and produced designs for several retailers, working collaboratively with clients to consult, design and develop compelling graphic solutions to a variety of projects, including web, print, marketing and photography.• Received multiple Special Recognition awards from the Light & Space Online Art Gallery, “Walking on Sunflower” photo, from the 5th Annual “All Women” Art Exhibition, “Fog” photo, from the “Animals” Art Exhibition.• Successfully managed and coordinated graphic design projects from concept through completion.• Translated subject matter into concrete design for newsletters, promotional materials and sales collateral• Established lasting relationships with key executives, clients, vendors and designers.

Brea, Ca

• Collaborated with marketing department to create visions, formulate designs and meet deadlines and requirements. • Created graphic design and illustrations for company website, social media accounts, presentations and other one-time publications. • Translated ideas into concrete designs for promotional materials. • Design of promotional and advertising images; which also includes product graphics, store banners, packaging, brochures, menus, and web ready images. • Responsible in production of print and promotional items for Marketing Department.• Managed all photo-shoots for store openings to products

• Developed a new photo menu system that boosted sales by 80% and created promotional ads for Facebook.• Created and manage all print production materials for the menu, brochures, and promotional advertisements.• Maintained quality service in line with customer standards and updated the menu with new pricing and products, leveraging brand recognition in the community to grow client base.

Paramount, Ca

•Design advertising images; which also includes product graphics, brochures, menus, and web ready images. •Oversaw project for an instructional training video through creation of blueprint for storyline and aided with production of film including editing of instructional video. •Developed and managed the company brand and website.

Bachelor Of Arts (Ba), Art/Art Studies, General

Activities and Societies: Exhibition 2013 Landscape After Nature, University Of Washington, Seattle, WA (curated by Philip Govedare, Helen.

Certificate, Graphic Foundation, 4.0

Computer Graphics Foundation Certificate

Associate Of Arts And Sciences (A.A.S.)