• Achieved a 13:1 ROAS on digital media campaigns & a 22% YOY increase in website visits across a portfolio of 10-12 luxury/lifestyle and full service hotels across five Hyatt brands• Led a successful digital media campaign for a luxury DFW area property that improved room nights by 60% and revenue by 68% YOY, increasing ROAS by more than 10 points• Spearheaded a digital direct strategy for a luxury Austin area hotel that increased website visits by 62% YOY, finishing 123K ahead of the brand average in 2023• Co-Chair, Women at Hyatt DFW Chapter, a diversity business resource group dedicated to empowering women to grow personally and professionally through learning and development opportunities, networking and corporate social responsibility

• Create content for restaurants and other local businesses, including visiting, photographing, editing and optimizing social media content, including Instagram reels, stories and static posts, as well as blog content• Act as Instagram manager, optimizing and scheduling posts on behalf of other creators in our community

​• Improved website performance in 2021, including a 51% increase in bookings and 65% increase in revenue YOY​• Oversaw 32 influencer experiences, generating 235 million impressions & nearly $900,000 in publicity value in 2021• Managed marketing programs for Hotel Crescent Court, its bar and restaurants, The Spa at The Crescent and The Crescent Club, private social club​• Developed and executed website, email, advertising and social media strategy to drive strategic revenue goals

• Managed marketing strategy and programs for Hilton Dallas/Park Cities & Hilton Dallas/Plano Granite Park.• Leveraged property websites, social media & advertising to promote revenue growth.• Provided strategic marketing support for Sales efforts to grow group business.

• Corporate-wide Hyatt Marketing Leadership Award winner, 2017• Q3 Hotel Leadership Award winner, 2017• Communications Committee Chair, Women at Hyatt DFW Chapter• Project leader for New Year's Eve campaign, resulting in a 24% increase in occupancy & $50,000 in additional rooms revenue in the first year, along with a 68% increase in F&B sales• Developed and executed marketing strategies to increase hotel revenue and visibility,as well as demonstrate care for guests• Work with every department in the hotel to tell the Hyatt story through internal and external communications• Manage PR and digital agencies to work toward integrated marketing goals• Create custom creative marketing solutions for all areas of the hotel, from sales promotions to on-site guest communication signage

• Developed and executed strategic marketing plans to increase community engagement and strengthen branding and visibility of the Museum through advertising, PR, SEO/SEM, social media, events and email• Created integrated marketing plan for North Texas Giving Day, including email, video, digital, social media and employee engagement components, resulting in the Museum's best Giving Day results ever, doubling the previous year's gifts and donation total• Managed Museum advertising program, including media buys, development of creative and annual budget, finding creative ways to stretch a limited nonprofit budget to get the most bang for our buck• Managed digital media specialist and graphic designer, and worked with marketing team to develop marketing materials for online and offline platforms, including ads, print collateral, website, email, social media and on-site signage• Developed regular reporting for email, website, social media and other initiatives and made recommendations to adjust strategy based off performance

• Provided marketing support for fundraising, humanitarian services and other staff through development of strategic marketing plans and content• Served as point of integration between national marketing team and regional contacts. Worked cross-functionally with stakeholders such as fundraising and communications, internal design teams and external vendors• Led Staff Council, an internal committee committed to increasing employee morale, transparency and engagement. Created initiatives such as a monthly executive town hall for employees and volunteers

• Oversaw the launch of the North Texas Region Digital Operations Center, a social media command center designed to help better connect people with resources during emergencies, run on the Radian6 social listening platform & led the creation of the digital volunteer program, a team of social media-savvy volunteers who worked to advance the Red Cross mission, particularly during times of disaster• Managed online and social media marketing for the North Texas region, covering 121 counties• Managed day-to-day updating of DFW social accounts, including Facebook and Twitter, & editor of the Red Alert DFW Blog• Created social media training for executives, staff and volunteers, and educated them on the importance and uses of social media during disasters• Developed regular analytics reports, analyzing performance data to continuously improve social engagement

• Managed strategic marketing plans for portfolio brands under the e-Rewards, inc. umbrella, including Research Now Mobile, e-Miles, Peanut Labs and Conversition• Oversaw campaigns, including website, emails, collaterals, direct mail, advertising, webinars and events, thought leadership, public relations and social media• Worked with internal stakeholders and cross-functional groups to determine campaign-specific as well as overall measurable marketing objectives for each brand and closely track these to determine ROI of different initiatives

• Provided strategic and tactical integrated marketing support for Business Wire’s 31 bureaus and 500+ employees worldwide, from writing press releases to creating HTML email blasts to designing marketing collateral• Acted as editor of both the company's internal employee newsletter and external newsletter for clients and prospects• Wrote for and acted as assistant editor of company blog (blog.businesswire.com), maintained corporate Twitter feed (@businesswire), maintained company Facebook page, educated staff on social media best practices• Managed corporate email marketing, including researching new vendors, ultimately reducing email marketing costs by $70,000 per year• Acted as national marketing contact for Business Wire’s local event marketing program, helping local offices promote events via online marketing and social media• Coordinated internal rollouts of new products, including developing collateral suite and holding internal webinars, to ensure successful external launch• Collaborated with external partners, including ad agency, design firm, email vendor and corporate printer, on promoting products and services with integrated, consistent messaging• Maintained corporate Google AdWords SEM campaign

• Wrote content optimized for keywords and researched to optimize existing website content• Conducted market research to develop detailed target market profiles through writing, recruiting for and administering in-depth interviews with samples of key audiences

• Promoted agency marketing initiatives, including proprietary research, through media relations, blogger outreach, speaking engagements, etc• Worked with social media department on integrating new and social media into agency practices and educating staff on social media marketing tools• Wrote posts for and maintained agency blog (www.launchpr.com) on launching new products, services, companies and communities• Set up and maintained Google AdWords SEM account for international real estate client

• Developed and executed marketing and publicity plans for special events supporting MDA’s mission helping local families affected by neuromuscular disease• Coordinated regional promotion of the Jerry Lewis MDA Labor Day Telethon

• Assisted Director of Global Marketing and Advertising Program in research on the topic of advertising creativity for coursework as well as background research for a textbook

• Wrote press materials, tracked clips and provided account support for clients, including Corona, Giant Eagle Supermarkets and Hyundai’s Hope on Wheels pediatric cancer initiative• Built and qualified media lists for national tour in support of re-branding campaign for Auntie Anne’s Pretzels client

• Wrote fact sheets, biographies and other materials to support activities for clients, including Texas Instruments, Verizon Wireless, Sony Ericsson and Coors• Tracked key media outlets for clips relating to Internet yellow pages and local search industry to monitor competition and industry trends for Verizon SuperPages client• Pitched key media on various story angles to secure client media coverage

• Provided marketing communications support for the “All Systems Go” Long Range Transit Plan to evaluate public opinion of the plan and the November 2004 voter referendum on rail• Wrote feature stores for internal newsletters and copy-edited entire content of redesigned Capital Metro Web site (www.capmetro.org)

• Researched, wrote and distributed press materials about subjects such as the 2004 Ride for the Roses Weekend and overseas Foundation activities at the 2004 Tour de France• Assisted with media and public relations regarding Foundation initiatives, particularly the Wear Yellow Live Strong wristband campaign

• Oversaw market research field office and staff of 8-12 interviewers and recruiters, coordinated with corporate office in Orlando, responsible for respondent and client relations