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I am a human-centered, growth-oriented and results-driven product manager with an obsession for creating user delight by solving meaningful problems in unconventional ways. I have led cross functional teams to launch impactful products and drive user growth from zero to millions in the international markets.People who have worked with me describe me as highly strategic, analytical, empathetic, creative, visionary, scrappy and entrepreneurial. I thrive best in an open-minded and collaborative environment that values innovation, learning and growth. I love bringing joy to people. I turn problems into solutions as a PM by day; and I turn problems into punchlines as a standup comedian by night. I value craftmanship and I believe that the process of getting good at anything requires continuous iterations - in product management, comedy and life.I'm passionate about mental health and creating psychological safe space in the workplace. I founded the ADHD Women in Product online community (130+ members) to empower women product managers with ADHD.
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Product ManagerTiktokUnited States
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Senior Product Manager | Creator ProductTiktok Jan 2024 - PresentLos Angeles, California, Us- Leading user growth for the TikTok Studio App, defined growth strategy & launched key in-app promotion channels, driving 10M+ global downloads within 4 months.- Launched TikTok Studio's primary in-app entrance on creators' profile pages, boosting discoverability and increasing DAUs by 50%.- Spearheaded the rebrand and upgrade of TikTok Studio (in-app and web) from Creator Tools, enhancing user experience and engagement.
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Senior Product Manager | Creator OperationsTiktok Jun 2023 - Jan 2024Los Angeles, California, Us- Owned the end-to-end process for TikTok's blue checkmark verifications (Individual, Business, Institutions), significantly increasing verified accounts- Launched new honor labels (alternative verifications) to recognize creators in various verticals (Music, Live, Effect House, Publishers)- Upgraded the Creator Management platform to improve operational efficiency and data governance
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Co-Founder / Head Of ProductCaramelclub (Stealth) Sep 2022 - Jun 2023CaramelClub (my side project) is a dating/social networking app matching people based on sense of humor. -
FellowOn Deck Nov 2021 - Jun 2023San Francisco, California, UsAdvising early-stage startup founders on product discovery, product strategy, GTM, PMF and growth on an ad-hoc basis -
Product ManagerAuvenir Nov 2020 - Aug 2022Toronto , On, CaAs a Deloitte venture, Auvenir is on a mission to democratize Big 4 technology for smaller organizations and practitioners. -
Co-Founder / Product ManagerMatchtor Oct 2020 - Jun 2021
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Product Designer / AdvisorNteract Jun 2020 - Feb 2021Nteract is an educational app that helps people with social anxiety develop soft skills and build social confidence through a game-based approach. -
Senior Consultant | Risk AdvisoryDeloitte Canada Aug 2019 - May 2020Worldwide, OoDuring my 3 years of experience at Deloitte Risk Advisory, I have worked on 10+ IT risk advisory & IT assurance projects with clientele across various sectors including Technology, Healthcare, Consumer Business, Banking & Financial Services, Investment & Property Management, and NPOs. In addition to my client engagements, I also helped with business development, talent development and sales projects to stretch my creative muscles whenever possible. This includes preparing winning proposals, supporting CRM processes for priority accounts, planning AI/RPA workshop in collaboration with Deloitte Omnia, and designing internal initiatives with Deloitte's Ontario People's Council. -
Consultant | Risk AdvisoryDeloitte Canada Sep 2017 - Aug 2019Worldwide, Oo
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Leadership Facilitator, Emerging Leaders ProgramRotman Commerce Student Groups Apr 2016 - Apr 2017
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Finance Analyst, Performance ManagementRbc Investor & Treasury Services May 2016 - Aug 2016Toronto, On, Ca -
Program Assistant, First-Year Learning CommunitiesUniversity Of Toronto Oct 2015 - Apr 2016Toronto, Ontario, Ca -
Finance Analyst, Performance ManagementRbc Investor & Treasury Services Jun 2015 - Aug 2015Toronto, On, Ca
Amy Yu Skills
Amy Yu Education Details
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Product Manager AcceleratorProduct Management -
Product FacultyAdvanced Product Management (Apm) Certification
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University Of TorontoMinor In Economics
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The Marquee Group
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Unionville High School
Frequently Asked Questions about Amy Yu
What company does Amy Yu work for?
Amy Yu works for Tiktok
What is Amy Yu's role at the current company?
Amy Yu's current role is Product Manager.
What is Amy Yu's email address?
Amy Yu's email address is am****@****nir.com
What is Amy Yu's direct phone number?
Amy Yu's direct phone number is +141684*****
What schools did Amy Yu attend?
Amy Yu attended Product Manager Accelerator, Product Faculty, University Of Toronto, The Marquee Group, Unionville High School.
What are some of Amy Yu's interests?
Amy Yu has interest in Social Services, Children, Environment, Education, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Amy Yu known for?
Amy Yu has skills like Leadership, Collaborative Problem Solving, Powerpoint, Social Media, Public Speaking, Accounting, Peer Tutoring, Financial Forecasting, Business Cycle Control, Wireframing, Third Party Assurance, It Audit.
Who are Amy Yu's colleagues?
Amy Yu's colleagues are S Bates, Mike Manco-Johnson, Rehan Ahmad, Ricardo Regolão ., Roger Devenport, Cemre Bektaş, Patrisia Cindy Gibson.
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