Amy Cohen Email & Phone Number

I work with enterprise clients to maximize the value they get from the Zappi platform

Chicago, Illinois, United States

Championed key corporate strategies as a special assignment, drawing on my expertise in bridging client needs with internal requirements and goals to optimize the user experience. Successfully coached global partners to streamline project plans and integrate change management as standard practice. Role required flexibility to take US best practices and adapt them to the unique business situations of each country. Translated the corporate vision for augmented decision-making into actionable communication and training plan for commercial organization, arming account leads with knowledge, skills and resources to promote the strategy with their CPG manufacturer and retailer clients. Program received kudos from ELT during company-wide town halls.

Selected to build and manage a new function to deliver consultative value during client SaaS implementations. Established the new team’s charter, created thorough documentation and templates, and aligned on cross-functional responsibilities to begin taking on client engagements in just 10 weeks. Combined expertise in proprietary technology and data visualization with deep understanding of clients' reporting and analytic requirements to the custom data and reporting suite. Worked closely with clients to assess data and reporting needs and transform them to take advantage of the power of IRI’s technology to meet client objectives. Coupled model and content design with change management guidance, resulting in deliverables to meet client needs for flexibility, speed to insights, ease of access and automation and allow for optimum solution adoption.

Headed a remote team of 9 instructor-led trainers, responsible for delivering technology solution and core analytic training to CPG manufacturer clients. As a trainer, was praised frequently for adapting a standard training approach to each client’s unique business priorities to build a foundation for longer term adoption and client success, and for being a calm and polished presence. As the team lead, was consistently recognized for managing tight resources to meet expanding demand and for providing the appropriate level of coaching to each trainer to build their skills.

Acted as a business partner to advise a portfolio of clients clients on the analytic services to solve their unique business challenges. Proposed, sold and delivered customized analyses focused on consumer and shopper insights, to address issues such as consumer segmentation, shopper activation, and new product potential. Quantified the economic opportunity and recommended action steps for each deliverable, incorporating additional internal and external data for added context.Also headed the Center of Excellence for Consumer & Shopper Insights Advantage (CSIA), an innovative end-user platform for consumer insights, to support sales efforts and educate internal teams on the capability. Collaborated with commercial leads to introduce clients to CSIA, managed pilot programs and trained users.

As a Freelance Consultant, I advised clients on CPG strategies and provided training services to market research companies. During this time, I took on various temporary leadership roles and executed projects to drive company capability.► To enhance a client’s category manager knowledge, I developed an interactive training program to improve their ability to build and present impactful presentations to retailers.► I rolled out a consumer purchase data program for a client across 3 regional offices, facilitating 5 in-person training sessions and updating their course curriculum.

Following my promotion to Vice President, I led regional support for 15+ top and mid-tier CPG clients. Clients included Pepsi, BIC, Schick, Diageo, Perrier, and Daymon Associates. My team of 4 consulted with account teams to determine business requirements, offer customized training on panel data services and analytics, and solicit feedback to help build future service enhancements. I maintained a sales pipeline of potential projects to meet revenue goals while administering a $4.2M budget. ► I won a $90K strategic market structure project by customizing the data and insights provided to assist the client in making better decisions and identifying new products.► As a speaker at a CPG manufacturing and retail industry conference, I presented on the topic of introductory data training.

In this role, I worked with leading CPG accounts to analyze consumer panel data to deliver high-quality, actionable insights for their business. Fortune 500 clients included Pepsi, Canandaigua Wines, BIC, and Anheuser Busch. I managed between $1.2M and $2.5M in annual revenue.► I negotiated a $300K consumer tracking service contract for a private-label manufacturing client, guiding the process through needs assessment, system demos, and final proposal. ► Gaining buy-in from senior leadership, I dramatically cut contract turnaround time by standardizing templates with approved language as part of a team project.

M.B.A., Marketing

B.A., Psychology And Economics, Cum Laude

Activities and Societies: Phi Sigma Sigma sorority, student newspaper, intramural sports

High School