Créée en 1871, Sedus Stoll AG compte aujourd'hui parmi les fabricants européens leaders dans l'aménagement des espaces de travail. Au cours de ses 150 ans d'histoire, Sedus a maintes fois révolutionné le secteur en établissant de nouveaux critères. Aussi bien en matière d'ergonomie que de procédés de fabrication et de durabilité.

Shaw Contract designs and manufactures carpet and resilient products that give foundation to space and support people within it. Our human-centered approach to service combines mind, hand and heart with the goal to make a Smarter Impact in all that we do.We strive to be knowledge-led and deliver key insights to our clients. Ours is an optimistic agenda that places power for positive change in all our hands for people and planet.

Led strategic direction, channel management, sales deployment and training with dealer principals for commercial, residential, and hospitality market in UAE, Qatar and Oman.Drove business development, research and profiled targets in the hospitality market. Led hospitality strategic account sales in the Middle East and increased new accounts within the region. Liaised with US/Asia/Europe counterparts to maximize sales opportunities locally. Identified and developed new partnerships and determined short to long term strategies and resource requirements to support continued growth. Identified and developed relevant strategies with the A&D market to increase brand recognition. Coordinated and led presentations to top practices in New York, Atlanta, London with local counterparts to leverage specification in MEA.

Developed new regional leads, projects, accounts, and customers within assigned markets (Middle East & Africa) through a network of distributors, specifiers and end users. Managed sales opportunities, marketing promotions, conducted training and applied appropriate strategies to win business in the given territories. Responsible for actively promoting the Herman Miller brand to the A&D community, and workplace knowledge and consulting to external and internal audiences. Served as internal subject matter expert and resource to marketing, design, and sales.

Identified and developed relevant strategies to set up a regional office in Dubai and increase market share. Managed sales opportunities (commercial & hospitality), sales support and training to the dealer network. Promoted the ODF Paris brand name and products through marketing events, A&D initiatives, and regional activities.