An K Tran Email & Phone Number

Vietnam

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Ho Chi Minh City, Vietnam

- In charge of media planning and follow-through media execution across channels including digital media and traditional media (TV, OOH, Radio).- Maintain and grow business results for GroupM and clients through active collaboration with agencies and media publishers within and outside of WPP.- Own media planning of lubricant oil market leader Castrol with 3 product categories: motorbike, automotive, and commercial oils and additives. - Explore, plan and execute new media innovations to better fit clients' business goals through strong content partnership via gaming and niche communities.Accounts: Castrol bp, Dien May Xanh (The Gioi Di Dong)Achievements:1. Tapped into music marketing with an industry-first rap music video for Castrol during Tet. Executed media implementation and achieved record-high purchase intent (source: report from Google).2. Executed industry-first intergation in gaming with Garena ecosystem - achieving best-in-class engagement rate and consideration metrics from emerging young consumers.3. Planned and delievered Dien May Xanh's biggest TV campaign in full-year, achieving record high reach in target audience.

- Managed a team of 3 to develop a new department at agency, focusing on influencer marketing services. Set up a new database of 100 key influencers in 2 weeks. - Single-handedly managed 6 influencer projects for TikTok campaigns as an pioneering TikTok partner agency, garnering on average 50M views for each campaign.Brands: Maybelline New York, PUBG Mobile by VNG, Vivo, VinaAcecook, Lencii by Thai Tuan.

Ho Chi Minh City, Vietnam

Achievements:1. Delivered 110% KPI for an international alcohol brand in a pilot campaign that measured digital to offline conversion.2. Contributed to winning the pitch for a marketing project that accounted for 80% of agency revenue in Q3. Delivered 103% KPI of qualified leads by using a quick implement-test-measure strategy.3. Launched Gapo with TikTok Ads, optimized best-in-market CPA, which was significantly lower than other channels’ CPA.Other:- Set up a new sales funnel for agency & automated lead generation process with Facebook & Google Ads.- Served as the point of contact between clients, media vendors, and technical team.- Streamlined Account team workflow.- Planning and optimizing performance marketing campaigns. Worked with Ad Networks and MCNs, and media vendors.Duties include client success management (30%), planning of digital campaigns and pitching (30%), campaign management (30%), reporting and sale.

Ho Chi Minh City, Vietnam

- Managed logistics, delivery, and quality assurance of 2 interior projects for a luxury apartment building and a mid-end rental property in Central Saigon.- Produced materials for 5 industry training events. - Managed Connecty’s online presence and Facebook community group.

- Establish Emerging Innovation as a key media resource for the startup ecosystem.- Contribute to organizing Marketplaces Fair, an interactive startup event featuring 7 EdTech startups (ELSA Speak, Teachme.vn, Hoczita, etc.) as part of a 3-month accelerating program to help startups gain more traction.- Single-handedly handle media production for Carthage Global and Emerging Innovation. Produced a series of >10 videos for Carthage Global marketing and workshop materials within a limited budget.- Manage freelancers and coordinators for Carthage Global to execute media and workshop productions.Emerging Innovation by Carthage Global is a media campaign which aims to empower Vietnamese entrepreneurs and corporate executives to achieve more fulfilling and rewarding professional careers. Since launch, EI supported 7 EdTech startups by connecting them with mentors, and customers in their field.

Managed Saigon Food Tour's social media & supported with marketing material production.