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My experience crosses industries (business media & events, sporting goods, automotive, technology, retail, management consulting) with companies large and small, but the focus has remained consistent at each stop: to develop and communicate a compelling and authentic brand story and business strategy.
Giant Group 巨大集團
View- Website:
- giant-bicycles.com
- Employees:
- 439
-
Head Of Global MarketingGiant Group 巨大集團Thousand Oaks, Ca, Us -
Group Global Marketing DirectorGiant Group 巨大集團 Aug 2014 - PresentTaichung City, Taiwan, TwLead global marketing for Giant Group's portfolio of brands (Giant, Liv, Momentum, CADEX). Created global marketing function to help build Giant into a leading performance cycling brand. Key member of executive leadership team that established a multi-brand strategy to successfully launch Liv (2014), Momentum (2015) and CADEX (2019) brands worldwide. -
Global Marketing DirectorGiant Bicycle Jul 2007 - Jun 2014UsEstablished global marketing structure and team to elevate awareness and strength of the Giant brand worldwide, leading to successful brand extensions and market leadership. -
Marketing Manager - Giant UsaGiant Bicycle Jun 2005 - Jun 2007UsSpearheaded marketing strategy, plan and activation for Giant USA. Oversaw all aspects of marketing for the US market, from brand communications and PR to advertising, sports marketing , tradeshows/dealer events, retail marketing and consumer promotions. Key member of US leadership team that successfully elevated Giant's position to the top 3 cycling brand in the US. -
Marketing Manager - Cycling And FitnessNielsen Jul 2003 - Jun 2005New York, Ny, UsSales and marketing management of specialty retail trade shows in the cycling, outdoor, action sports and fitness industries. -
Management Consultant - Media & EntertainmentIbm Business Consulting Services Aug 2001 - Jul 2003Armonk, New York, Ny, UsBusiness development/proposal development, business strategy and process audit/design, project management, client relationship management and emerging market/technology research. -
Marketing Analyst (Intern)Ford Motor Company Jun 2000 - Aug 2000Dearborn, Michigan, UsMarket research and strategy development, including analyzing the car-rental market and developing recommendations for Ford to expand its fleet sales business.
An Le Skills
An Le Education Details
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Penn State UniversityBusiness Strategy And Marketing -
Uc IrvineBiological Sciences
Frequently Asked Questions about An Le
What company does An Le work for?
An Le works for Giant Group 巨大集團
What is An Le's role at the current company?
An Le's current role is Head of Global Marketing.
What is An Le's email address?
An Le's email address is da****@****ail.com
What is An Le's direct phone number?
An Le's direct phone number is +180526*****
What schools did An Le attend?
An Le attended Penn State University, Uc Irvine.
What skills is An Le known for?
An Le has skills like Marketing, Marketing Strategy, Product Marketing, Trade Shows, Sports Marketing, Social Media Marketing, Brand Development, Management, Sales, Social Media, Business Strategy, Brand Management.
Who are An Le's colleagues?
An Le's colleagues are 王力德, Far Ni, Aaron Batchelor, Chuang Cheng Ru, 蔡瑜庭, Ching Hsuan C., Sella Chang.
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